Capri Sun Issues Kid Noise-Canceling Juice Drink Packs
ack-to-school season is upon us and parents are in the midst of never-ending to-do lists. From school supply shopping and endless forms, to sports practices and meet the teacher nights, parents often spend the only moments they have to themselves trying to keep up with the never-ending demands. With 66 percent of parents reporting being burned out, Capri Sun Juice Drink wants to give parents a much-needed break by introducing Kid Noise-Canceling Juice Drink packs, which offer parents 50 seconds of calm, in partnership with Taskrabbit.
In order to truly enjoy their 50 seconds of calm, Capri Sun Juice Drink teamed up with Taskrabbit to give parents the luxury of delegation, with recipients receiving a $100 Taskrabbit credit to outsource their responsibilities to a skilled Tasker in their area. Parents can enjoy a bit more “me time” knowing that their back-to-school to-do list is being taken care of. From cleaning to home repairs and yard work, parents can outsource household tasks to Taskrabbit and revel in silence.
“At Capri Sun, we know that back-to-school season is a hectic time and our goal through launching the Kid Noise-Canceling Juice Drink is to show our appreciation for parents by providing them 50 seconds of calm,” said Samantha Mills, associate director, brand communications. “When parents buy these new juice packs, they are buying themselves some much needed peace and quiet. Our partnership with Taskrabbit is a strategic effort to give parents what they really need – time to themselves without worry.”
Capri Sun’s Kid Noise-Canceling Juice Drink packs are available on noisecancelingjuicedrink.com with no purchase necessary. The giveaway includes 2 pouches per box and a $100 Taskrabbit credit that can be used toward hourly service rates on the platform, while supplies last.
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Lemonade Day Program Teaches Kids Entrepreneurship
Through Lemonade Day’s entrepreneurial and experiential program, kids across the country can earn their own money, learn valuable skills that equip them for life, and contribute to a cause that matters to them.
Spring and summer are the perfect seasons for young kids to taste the sweet success that comes with being their own boss and launching their own small business. And what better way than by hosting a lemonade stand?
“Lemonade Day has developed a playbook to unlock youth potential and talent through opportunity creation. Our program is infused with life skills, business and financial literacy, character education, career exploration, and mentorship,” explained Nicole Cassier-Mason, chief executive officer of Lemonade Day National. “This approach builds 21st century skills, improves self-esteem, provides social-emotional learning, and plants the seed of innovation to create new mindsets. These growth mindsets can propel youth into success and enable important life steps while preparing them to transition into what comes next in life.”
Leaders, sponsors, and community partners are encouraging parents, teachers, family members, friends, and neighbors to register individuals or groups of children to participate in this free, impactful program. This year, the organization aims to engage 50,000 kids across North America through this fun and memorable experience.
Raising Cane’s Chicken Fingers is the presenting sponsor of the digital platform My Lemonade Day. The app provides an animated, interactive experience where kids have access to a series of lessons that step them through the process of owning and operating their own lemonade business. It can be downloaded for iOS and android platforms and does not require Wi-Fi for use.
Lemonade Day activities typically run from early Spring through early Fall each year. Chaperoned by one or more caring adults, who serves as youth mentors, these young business owners set up their lemonade stands in schools, parks, neighborhoods, places of worships, retail centers, marketplaces, and other public spaces to maximize their sales opportunities. Kids who participate are taught how to set goals, develop a business plan and pitch their plan to seek an investment, be creative through brand and marketing, and put their plan in action to achieve their dreams. They are encouraged to spend some of their hard-earned money on themselves; save some and open a bank account, and share some with a charity.
Lemonade Day offers the program for free to all participants via these options:
The City Franchise Model – licensing fees for an exclusive city-wide program range from $2,500 to $25,000 based on city population size and include unlimited access to the app plus other training benefits and resources offered year-round through the Lemonade Day National organization.
The Little Lemmy Model – fees for non-exclusive program packages range from $250 to $3,500 based on group size and includes a specific number of registrations to the app with limited resources provided by Lemonade Day National.
The Direct Model – through the Raising Cane’s national sponsorship, parents can directly access the app by visiting https://www.raisingcanes.com/lemonade-day/.
For more information or how to get involved, please visit www.LemonadeDay.org.
Over 16 years, Lemonade Day has immersed 1.5 million kids (and counting) in our entrepreneurial and experiential learning program – kids who collectively have earned over $352.5 million in sales, generating $270 million in profit, and $142.5 million in donations. Meet Ethan and Edward Chapman, the 2022 National Youth Entrepreneur of the Year winners.
Lemonade Day is a non-profit organization dedicated to teaching youths in grades K-8 important business, financial, character-building, and life skills that are the key ingredients of entrepreneurship. Playing a vital role in the education and workforce ecosystem, Lemonade Day operates in 94 licensed markets, representing 116 communities in the United States, Canada and Bermuda.
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Bolthouse Farms Acquires Starbucks’ Evolution Fresh
Bolthouse Farms has closed its acquisition of Evolution Fresh from Starbucks, which includes the brand, business and employees supporting Evolution Fresh. By uniting the two powerhouse brands, Bolthouse Farms looks to further accelerate the company’s leadership within the premium juice and refrigerated beverage categories in retail.
Through this acquisition, Bolthouse Farms will expand its beverage offering from nutrient-dense, plant-powered juices and smoothies to include the full lineup of Evolution Fresh’s primarily organic, cold-pressed, premium juices. Starbucks stores in the United States will continue to sell Evolution Fresh products.
“As a combined company, we will share our resources, vertically-integrated supply chain, deep knowledge of fresh produce, and passion for ingenuity and innovation,” said Bill Levisay, president, Consumer Brands, Bolthouse Farms. “Evolution Fresh produces deliciously fresh, cold-pressed juices that consumers are looking for. Our job now is to support their expertise and bring additional resources to the table to expand the brand’s reach.”
Bolthouse Farms is the No. 1 super premium refrigerated beverage brand and one of the largest carrot suppliers to North American retailers.
“Bolthouse has been on a rapid growth trajectory in the last few years, and this acquisition is an important step on the company’s growth journey, with more expected to come,” said CEO Jeff Dunn. “This acquisition expands our portfolio in a way that meets the health and nutrition needs of more consumers than ever before”.
Bolthouse Farms is a portfolio company of Butterfly, a leading private equity firm that specializes in the food sector with a particular focus on high-growth, on-trend categories. Through Bolthouse Farms, Evolution Fresh joins Butterfly’s brand portfolio that includes the likes of Chosen Foods, MaryRuth Organics, Orgain and Pete and Gerry’s Organics.
Terms of the transaction, which Starbucks and Bolthouse Farms announced on May 24, 2022, were not disclosed.
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