Perricone Farms Acquires Natalie’s Orchard Island Juice Company
Perricone Farms, a premium craft juice company with deep roots in California’s citrus industry, has acquired Natalie’s Orchid Island Juice Company, an award-winning juice company based in Fort Pierce, Fla. The merger unites two of the highest quality and most trusted names in the juice industry, strengthens both brands, and enhances the ability to serve customers with excellence in quality and customer service coast-to-coast.
The combined company will be able to take advantage of bi-coastal production facilities, improve its delivery capabilities, expand product offerings, and leverage its additional scale to ensure juices reach customers with the same uncompromising quality they have come to know and love.
“We are excited to add Natalie’s to the Perricone Farms family. Natalie’s commitment to producing the highest quality products, combined with unmatched customer service, aligns with the core values we have been providing in the marketplace for years. Working together, we will be stronger and will be able to provide greater value to our customers,” said Bob Rovzar, CEO of Perricone Farms. “This exciting merger offers new opportunities for growth and expansion, including entrance into new markets, developing innovative products, and strengthening relationships with customers, suppliers, vendors, and partners. Together, Perricone Farms and Natalie’s are now better equipped to ensure the continued success and growth of both brands.”
Over the decades, Perricone Farms and Natalie’s Juices have become industry experts at procuring and producing the highest quality juices. By unifying these two entities, we strengthen our undisputed reputation for being the best premium juice provider in the food service and retail channel.
“The impressive growth that has driven the success behind the Natalie’s brand for the past 35 years has been built on the brand loyalty and relationships we have established with our customers and consumers. We are forever grateful for the opportunity to serve them with the nation’s best-tasting juice—not because it was our job, but because we loved doing it,” said Natalie’s CEO, Marygrace Sexton, who founded the award-winning juice company, named after her daughter, over 35 years ago. “We are excited for the future and the opportunities this partnership will provide our cherished Natalie’s family. Natalie’s has been built to last and will be providing you with authentic juices on a world-wide scale for generations to come.”
With the foundations for both companies built on a shared vision and values that have existed for generations, the combined company will remain devoted to a legacy that has been rooted in tradition and a commitment to exceeding expectations in quality and customer service.
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Capri Sun Debuts Multi-Serve Format for RTD Category Expansion
For years, Capri Sun fans have called for a larger serving size to enjoy even more of their childhood favorite drink. In fact, between 2020 and 2023, a staggering 76 percent of suggestions received by the Capri Sun call center were about fans wanting a bigger product size. Just in time for summer, the brand is answering this call with the launch of Capri Sun Multi-Serve, a 96-ounce bottle of Capri Sun’s top-selling Fruit Punch flavor, and the brand’s first innovation in nearly a decade.
As the brand behind the number one kids’ drink in America, Capri Sun pouches have largely been for on-the-go occasions. Now, Capri Sun Multi-Serve is bringing this fan favorite taste to everyone, particularly to the kitchen table in an additional convenient format to enjoy with families and bigger groups. Now available exclusively at BJ’s Wholesale Club, Sam’s Club and select Costco locations, Capri Sun Multi-Serve delivers great value as a convenient two-pack with 32 pouches’ worth of juice.
“With this larger format, everyone, including kids at heart, can bring a piece of their epic childhood to parties, summer gatherings and even dinnertime at home,” said Jordan Mann, senior brand manager, Capri Sun. “We’re now able to delight those fans that grew up on Capri Sun with an offering that suits their needs. They’ve outgrown the serving size of the pouch, but not their love for Capri Sun.”
The launch of Capri Sun Multi-Serve marks the brand’s expansion in the $38 billion ready-to-drink category. The latest innovation is set to drive growth for the brand, especially at a time when consumers are looking to club retailers for value by buying in bulk to accommodate many in the household.
To learn more about Capri Sun’s latest product innovation, follow @caprisun on Instagram and @caprisun_usa on TikTok.
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Langers Prepped for National Orange Juice Day, May 4
Family-owned juice company Langers is celebrating National Orange Juice Day (May 4) with its flavorful orange juice varieties! A convenient and delicious way to indulge while enjoying a burst of Vitamin C, there are plenty of orange-forward flavors for everyone to enjoy.
Langers classic Orange Juice has no sugar, sweeteners, preservatives, or colors added, so you can feel good about what you’re drinking. And if you’re looking for that delicious thirst-quenching flavor without the extra calories, try Langers 5 Calorie Orange Juice. With added antioxidant Vitamin C, you can help your cells battle damage from free radicals and support your immune system with every sip. No added sugar means only 2g carbs and just 5 calories per serving. It’s nutritious and 100% delicious!
For those looking for that refreshing orange flavor with a twist, Langers also offers a thirst quenching blend of Pineapple Orange Guava that brings out the best of the tropics, the perfect balance of sweetness and tartness with Mango Orange Passionfruit, and deliciously and naturally refreshing Apple Orange Pineapple.
Whether enjoyed on ice, shaken into a cocktail or blended into your favorite smoothie, Langers juice varieties are always delicious and naturally refreshing.
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