Community Coffee Launches ‘Generations’ Ad Brand Campaign
Community Coffee, the #1 family-owned retail coffee brand in America, has launched its brand campaign, “Generations.” Highlighting the Baton Rouge, La., brand’s 105-year history, the campaign celebrates Community Coffee’s founding mission – to bring people together and foster community in every cup. This sentiment is at the heart of the “Generations” campaign, displayed across TV, streaming video, digital, social media and audio.
“This campaign resonates deeply with me because it highlights the rich history and connection we share as a community over a simple cup of coffee,” said third-generation Community Coffee owner Donna Saurage. “It reminds me that every sip is not just about the beverage, but about the relationships and values that bind us together.”
The campaign commercial opens with an image of the F.L. and H.N. Saurage General Merchandise Store, which was run by Community Coffee founder Henry Norman “Cap” Saurage and his brother. Cap blended coffee for store customers according to his own secret recipe — a recipe that became Community Coffee in 1919. After five generations, Cap’s family is still roasting smooth, rich coffee that builds community one cup at a time.
“With this new campaign, we aim to show that Community Coffee is about more than just a great cup of coffee,” said CEO Tom Corley. “Our company is committed to supporting communities locally here in Baton Rouge and far beyond. What truly sets Community Coffee apart is our unwavering commitment to serving our customers and communities with integrity, consistency and excellence.”
Kicking off the partnership, the campaign was produced by TMA, a marketing and creative agency based in Dallas and aims to connect Community Coffee with a new generation of coffee drinkers while paying respect to those that came before.
“Sharing a cup of coffee with an old neighbor or a new friend is as relevant and rewarding today as it was in the past,” said fourth-generation owner Matt Saurage. “So often, it’s through conversations over coffee that people share ideas, relationships are built and communities are inspired.”
The campaign spotlights two of Community’s best-selling coffees: Breakfast Blend and the year-round Mardi Gras King Cake, a flavored coffee that celebrates the brand’s Louisiana heritage.
Community Coffee’s commitment to giving back is referenced in the commercial’s 1980s classroom scene. Since 1988, the Community Cash for Schools® program has raised over $8.5 million for students and teachers by enabling schools to redeem product proofs of purchase for funds. The company also recognizes community leaders through the Dave Campbell’s Texas Football Community Leader Award, which celebrates educators and administrators positively impacting student-athletes, and the H. Norman Saurage III Service Award, established in partnership with Dream Teachers to honor exceptional Louisiana teachers.
In addition to education, Community Coffee gives back to military service members and disaster relief while being a proud founding member of World Coffee Research.
For more about “Generations,” follow Community Coffee on social media and visit www.communitycoffee.com.
Founded in 1919 by “Cap” Saurage in Louisiana, Community Coffee Company is the nation’s #1 family-owned premium retail coffee brand. The fifth-generation company is an importer, roaster and distributor of premium coffee products available online, at select retail stores and in business nationwide. Community Coffee offers ground, whole-bean, single-serve and ready-to-drink coffee beverages. The company remains true to its purpose of giving back to those who help communities thrive with programs supporting education, military service members, and disaster relief. See how they’ve put Community in Every Cup Since 1919 at CommunityCoffee.com, @communitycoffeecompany on Facebook and @communitycoffee on Instagram and TikTok.
TMA (https://www.wearetma.agency) pushes past relevance to create true cultural resonance for brands. A fully integrated agency with strategic and creative expertise across all forms of content, experience and partnership, TMA is headquartered in Dallas, with offices across the country and staff around the globe. It is a part of Omnicom (NYSE: OMC; www.omnicomgroup.com), a leading provider of data-inspired, creative marketing and sales solutions.
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Farmer Brothers Hires Experienced CFO Fisher
Farmer Brothers, a leading roaster, wholesaler and distributor of coffee, tea and allied products, has appointed Vance Fisher as chief financial officer. Brad Bollner, who has served as the company’s interim CFO since August 2023, will remain with the company as its vice president of finance.
“Vance is an experienced CFO with a proven track record of helping organizations grow revenue and EBITDA,” said Chief Executive Officer John Moore. “We are excited to have him join our leadership team as we continue to unlock the full potential of our direct store delivery (DSD) network and drive strategic, long-term growth. We are also especially appreciative of Brad’s diligence and contributions throughout our recent transition.”
Fisher, who has more than 25 years of financial leadership experience, most recently served as CFO of Nothing Bundt Cakes, where he helped triple the company’s EBITDA in as many years. He has also previously served as CFO of Dunn’s River Brands, a DSD food and beverage company, and Daisy Brand, where he helped drive revenue and profitability growth by four-fold during his nine-year tenure.
Fisher holds bachelor’s degrees in both accounting and finance from the University of Oklahoma.
“Farmer Brothers has long been regarded as an industry leader and expert in coffee and I am excited to be joining the company at such a pivotal time as it refocuses on its DSD business,” said Fisher. “I look forward to working with John and team to build on recent success as the company focuses on further improving our cost structure, generating revenue and driving top line growth.”
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Bridgetown Mushrooms, RPG Coffee Launch Kind Coffee Cooperative
Bridgetown Mushrooms, renowned for its commitment to organic farming and sustainable practices, is partnering with RPG Coffee in launching the innovative Kind Coffee Cooperative. This unique collaboration, which also includes the involvement of the nonprofit kindness.org, brings to the market a coffee blend designed to support global kindness initiatives and research and promote well-being and environmental sustainability.
Kind Coffee Cooperative will introduce its on-the-go, mushroom-and-aloe-infused coffee for the first time to attendees of Festival International de Louisiane in Lafayette, La., April 24-28.
The cooperative is a fusion of exceptional coffee craftsmanship and the healing power of nature, featuring RPG Coffee’s expertise in coffee blending, Bridgetown Mushrooms’ organic lion’s mane mushrooms, and the benefits of aloe. A portion of the proceeds from every sale will be donated to kindness.org to support research into the science of kindness, reflecting our collective dedication to making a positive impact on humanity.
Chris Capozzoli, CEO of RPG Coffee, shared his perspective: “Our collaboration with Bridgetown Mushrooms, incorporating their lion’s mane mushrooms into our coffee and structured aloe is more than just innovative—it’s transformative. The result is a coffee with a truly unique and delicious flavor profile that yields myriad health benefits. There’s nothing else quite like it.”
Rana DiOrio, chief product officer of Bridgetown Mushrooms, expressed excitement about the launch: “We are thrilled to launch our latest product at Festival International de Louisiane, an event that not only celebrates the vibrant spirit and power of global music but also embodies the very essence of community and kindness. This launch represents our commitment to fostering a healthier and kinder world, and we can’t wait to share it with you at Festival.”
Jaclyn Lindsey, CEO of Kindness.org, also shared her enthusiasm: “We are deeply honored to be a part of this initiative with RPG Coffee and Bridgetown Mushrooms. The Kind Coffee Co-Op is more than a beverage; it’s an embodiment of a shared commitment to fostering kindness and well-being across the globe. Each purchase contributes to our efforts to spread kindness through research and programs worldwide.”
For those looking to indulge in a unique coffee experience while contributing to a kinder world, pre-orders for Kind Coffee Cooperative™ are now available at www.choosekindcoffee.com. Enter the code FESTIVAL at checkout to receive 20% off your purchase through May 31.
Bridgetown Mushrooms is a leading producer of gourmet and functional mushrooms in the Pacific Northwest. The company cultivates an array of high-quality organic mushrooms, catering to both commercial enterprises and individual consumers. In addition to diverse mushroom offerings, they develop and distribute mushroom-based products throughout the nation. Bridgetown also provides a comprehensive range of mycology supplies, supporting the expanding needs of commercial mushroom farmers across the United States.
Real People Giving (RPG) Coffee is a distinguished, veteran-owned and operated enterprise that is making waves in the wellness industry. Specializing in the development of whole food ingredients-based supplements and exceptional coffee, RPG Coffee exemplifies a deep-rooted commitment to giving back. RPG generously allocates a portion of its profits to support nonprofits that resonate with its mission of promoting positive impact and community upliftment.
Kindness.org is a non-profit fueled by the belief that kindness is humanity’s greatest asset. Grounded in leading-edge research, kindness.org uses science to create solutions that help people everywhere build a kinder world.
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