Anheuser-Busch, 1st Phorm Team to Make Energy Drinks
Anheuser-Busch and 1st Phorm, a premier sports nutrition and supplements company, announced plans to form a new partnership aimed at fueling new innovations within the rapidly growing energy drinks and related beverage segments.
Brendan Whitworth, CEO of Anheuser-Busch,stated, “Building on our commitment to consistently deliver quality and innovation, Anheuser-Busch is excited to partner with 1st Phorm, a company and brand that shares our vision and passion for creating products that meet the evolving needs of consumers. This brings together two American manufacturers with proud St. Louis roots and complementary expertise.”
Sal Frisella, CEO of 1st Phorm, stated, “1st Phorm brings over 20 years of category experience and deep relationships in the sports nutrition industry and fitness community. By combining our strengths with Anheuser-Busch’s experience in beverage innovation and scale, we look forward to creating a new wave of energy and other beverages.”
The partnership will also include sports and entertainment mogul Dana White who has built some of the world’s most recognizable brands.
All the partners value hard work and share the same commitment to community, quality, and delivering for the consumer. The partnership’s initial energy product is expected to come to market by summer 2025 and to be distributed by Anheuser-Busch’s best-in-class network of wholesaler partners.
At Anheuser-Busch, our purpose is to create a future with more cheers. We are committed to earning our place in the moments that matter to our consumers and making a meaningful impact in our communities across the country. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations.
Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities, and packaging plants, and have a dedicated network of more than 65,000 hardworking Americans across the United States who bring our beer to life.
We are home to several of America’s most iconic beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser, and Bud Light as well as regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From our industry-leading efforts to support American farmers and our nation’s military, veterans, and first responders to emergency drinking water donations and responsible drinking programs, we are guided by our unwavering commitment to supporting the communities we call home – that’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.
1st Phorm is a leading sports nutrition brand committed to delivering high-quality products made from premium ingredients sourced from across the world. Founded on Midwest values and strong work ethic, 1st Phorm ensures that each product is crafted to perfection and rigorously tested to meet our best-in-class standards. 1st Phorm’s mission is to support individuals in achieving their fitness goals with the best supplements and sports nutrition products on the market. Our dedication to empowering people on their fitness journeys is matched by only by our unwavering commitment to exceptional quality and unparalleled customer service. For more on 1st Phorm, you can visit 1stPhorm.com and follow us on Instagram, Facebook, YouTube, and TikTok for the latest news and announcements.
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DoorDash Adds Delivery From Twin Liquors in Texas
DoorDash is excited to announce a new partnership to offer safe and responsible alcohol delivery from Twin Liquors, one of the largest standalone liquor retailers in Texas with over 100 locations throughout the state.
The new partnership with DoorDash marks Twin Liquors’ entry into a national third-party marketplace. Consumers can now order wine, spirits and beer from the family-owned and operated liquor store through DoorDash for on-demand delivery or scheduled pick-up.
Since introducing alcohol delivery to the platform in 2021, DoorDash has built an impressive alcohol catalog including more than 100k SKUs available for purchase from thousands of merchants. U.S. consumers in 35 states, along with the District of Columbia and Puerto Rico, can access a wide selection of alcoholic beverages through the DoorDash Marketplace.
As part of the commitment to safe and responsible alcohol delivery, DoorDash has led the industry forward with a four-step compliance check at the door before a delivery may be completed, geofencing certain high-risk locations to pre-emptively block deliveries, and putting safeguards in place for Dashers that allow them to return alcohol penalty-free and with additional pay if a delivery cannot be completed. You can learn more about DoorDash’s safety measures here and here.
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Southern Glazer’s Acquires Horizon Beverage Group
Southern Glazer’s Wine & Spirits—the world’s preeminent distributor of beverage alcohol—today announced the successful closing of its acquisition of substantially all of the assets of Horizon Beverage Group, Inc., one of New England’s premier alcohol distributors, including all of Horizon’s operations and wine, spirits and beer portfolio. Effective immediately, Horizon’s operations in Massachusetts and Rhode Island will operate under the name Southern Glazer’s Beverage Company.
The acquisition marks an exciting expansion for Southern Glazer’s, adding Massachusetts and Rhode Island as the 46th and 47th markets in its U.S. footprint, alongside operations in Canada and the Caribbean.
“With this acquisition, we’re combining Horizon’s deep regional expertise with Southern Glazer’s advanced technology and robust resources,” said Wayne E. Chaplin, Chief Executive Officer, Southern Glazer’s Wine & Spirits. “We are excited to bring customers and suppliers enhanced tools, data insights, and service offerings that position us to meet and exceed their needs in these vital markets.”
Both Massachusetts and Rhode Island markets will operate as part of Southern Glazer’s East Region, led by Scott Oppenheimer, East Region president.
“We are grateful to Horizon’s employees, customers, and partners for so many years of success, and this transition represents an even brighter future for all,” said Bob Epstein. “We’re confident that Southern Glazer’s strength and scale will not only support a smooth integration, but also create new opportunities for growth and success.”
“We’re committed to maintaining the exceptional service that Horizon is known for while bringing the added benefits of being part of the Southern Glazer’s family,” added Jim Rubenstein. “This partnership ensures stability and growth for all stakeholders and strengthens our ability to deliver value across the board.”
Southern Glazer’s Wine & Spirits is the world’s preeminent distributor of beverage alcohol, building brands for moments that matter. The multi-generational, family-owned Company has operations in 44 U.S. states, the District of Columbia, and Canada, as well as brokerage operations through its WEBB Banks division in the Caribbean, Central and South America. In 2024, Southern Glazer’s was recognized by Newsweek as one of America’s Greatest Workplaces for Diversity and America’s Greatest Workplaces for Women. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Facebook, Twitter and Instagram @sgwinespirits.
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