Albertsons Debuts Overjoyed, Overjoyed Boutique Lines
Albertsons Companies, Inc. has introduced its newest Own Brand, Overjoyed , marking the company’s first major private label debut in recent years. Designed to inspire and elevate every occasion, Overjoyed offers shoppers a curated selection of colorful and tasty products including cupcakes, candles and liners; cookies; chocolatey trail mixes; cheesecakes and sprinkles. An extension of Overjoyed, Overjoyed Boutique features decorative vases, candles and seasonal gifts to make every day sparkle.
Overjoyed and Overjoyed Boutique are available now in Albertsons Cos. stores including Albertsons, Safeway, Vons, Jewel-Osco, ACME and Shaw’s.
“At Albertsons Cos., we are dedicated to bringing people together around the joys of food, and our newest Own Brand, Overjoyed, underscores this commitment by helping shoppers celebrate the joys of every day and connect with loved ones,” said Brandon Brown, SVP Own brands for Albertsons Cos. “We are constantly evaluating how well we’re meeting our customers’ needs through our Own Brands portfolio, and we realized we had an opportunity to create a brand to celebrate life’s every day, special moments.
“With Overjoyed, we look forward to helping our loyal customers create an emotional connection and lasting memories from hosting a hot fudge sundae party to surprising the family with cupcakes for dessert to treating a teacher or neighbor with holiday trail mix ‘just because’.”
Overjoyed high-quality products can be found throughout the store in key categories including bakery and décor, snack mixes, candy, cookies and celebration supplies. Shoppers will be tempted by indulgent treats such as French macarons , s’mores trail mix and chocolate fudge brownie ice cream cake . For customers looking to create their own desserts, Overjoyed offers whimsical fairytale princesses or dinosaurs and sharks sprinkles , colorful cupcake liners , decadent chocolate chips and marshmallows, to name a few.
Overjoyed Boutique features giftable items for any occasion such as a scented candles, elegant flower vases and seasonal décor. Additionally, each holiday season, the line will introduce seasonal items and treats to celebrate such as vampire fang gummies and decorate-your-own graveyard cookie kits for Halloween.
Promoted via the company’s email, social and digital channels, marketing features a lively color palette, captivating details, sparkles and a consistent teal logo, bringing the brand’s optimistic, cheerful and magnetic personality to life.
This is the latest addition to the company’s Own Brands portfolio, which includes trusted household names such as Signature SELECT, O Organics, Lucerne, Open Nature, Primo Taglio, waterfront BISTRO, Soleil and Value Corner.
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Chip City, Kellanova Team on Blueberry Eggo Waffle Cookie
Photo of the Blueberry Eggo Waffle Cookie courtesy Chip City
Credit: Adrián Rivera Ferrán.
Chip City Cookies, NYC’s fastest-growing gourmet cookie chain known for oversized gooey cookies and innovative flavors, has formed a partnership with Kellanova to create a limited-edition, Blueberry Eggo Waffle Cookie. This special treat features a maple-flavored brown sugar cookie mixed with dried blueberries, topped with maple frosting and Eggo Grahams.
The Blueberry Eggo Waffle Cookie will be available for two weekends in July: Saturday, July 12 to Sunday, July 13, and again on Saturday, July 26 to Sunday, July 27, at all 41 Chip City locations (New York City and Long Island, New Jersey, Connecticut, Florida, Maryland, Virginia, Massachusetts and Illinois, for $7 per cookie.
“It’s always fun working on new flavors and creations, especially ones that evoke feelings of nostalgia. Cookies have a way of taking us back to our childhood and filling us with warm memories. This is how we feel about Eggo Waffles. They’re timeless, and the collaboration pairs perfectly with our Chip City gooey cookies,” said Theodore Gailas, co-founder and chief brand officer of Chip City Cookies.
Born in Astoria, Queens, in July 2017, Chip City began as a hobby between two childhood friends as they sought to recreate the simple taste of their childhood. What began as a fun challenge to see who could create the best cookie turned into the Chip City we know and love today.
The cookies are huge, clocking in at four inches across and nearly six ounces each. They’re buttery and ooey-gooey, made with just a handful of real ingredients that can be found in any pantry. From classic Chocolate Chip to Oatmeal Apple Pie and Cookies N’ Cream, these are the cookies that have taken New York by storm and they’re shipping nationwide.
Chip City has 41 locations across Manhattan, Brooklyn, Queens and Long Island with plans to have at least nine opening soon.
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Winn-Dixie Lets Mardi Gras Good Times Roll
Let the good times roll with Winn-Dixie during Carnival season this year. The grocer is now offering freshly baked king cakes in more than 50 different varieties, including traditional cinnamon, cream cheese, strawberry and chocolate – as well as two new flavors, cannoli and Chantilly. (Photo: Business Wire)
Let the good times roll with Winn-Dixie during Carnival season this year. The grocer is honoring its long-standing heritage by celebrating time-honored traditions and flavors locals know and love. From king cakes to parades, Winn-Dixie has all the classic food and fun to make this year’s Mardi Gras memorable.
Jennifer Robertson, regional vice president, said, “We are incredibly proud to serve the unique communities in Louisiana for nearly 70 years. It is a privilege to honor the long-standing local traditions that make our home truly special, and we are excited to join hands with our neighbors to revel in the spirit of Mardi Gras again this year. This Carnival season, Winn-Dixie continues to celebrate the fun-filled culture and decadent flavors that connect us all to the heart of the Gulf Coast. Laissez les bons temps rouler!”
A Carnival season staple, Winn-Dixie is now offering freshly baked king cakes in more than 50 different varieties, including traditional cinnamon, cream cheese, strawberry and chocolate – as well as two new flavors, cannoli and Chantilly. To pair with its tasty and unique king cakes, Winn-Dixie also offers a variety of party-ready foods, including a selection of freshly prepared finger sandwiches and delicious assorted wings. Customers can conveniently shop for Mardi Gras themed décor and apparel, plus award-winning beer, wine and liquor options at their neighborhood stores.
Winn-Dixie is proud to infuse local stores with the spirit of Mardi Gras and celebrate with customers throughout the season by hosting several free events across the Gulf Coast. Local community members can enjoy fun-filled revelry to celebrate while they shop at their neighborhood stores. Festivities will include:
- King Cake Sampling in Louisiana: To give locals a taste of the season and energize their Carnival spirit, Winn-Dixie stores across Louisiana will host free king cake sampling events every Friday (Jan. 12, Jan. 19, Jan. 26, Feb. 2 and Feb. 9) from 5 to 7 p.m. leading up to Mardi Gras.
- Long Beach Winn-Dixie Pre-Parade Party: Ahead of the Carnival Association of Long Beach’s annual Mardi Gras night parade, the Winn-Dixie store, located at 109 N. Cleveland Ave. in Long Beach, Miss., will host a family friendly community party on Saturday, Feb. 3 from 3 to 6 p.m.with music and delicious food for pre-parade snacking.
- King Cake Decorating Parties in Greater New Orleans and Pensacola areas: Select Winn-Dixie stores in the greater New Orleans and Pensacola areas will host free king cake decorating parties on Saturday, Feb. 3 from 11 a.m. to 3 p.m. for families to revel in the season together.
- Airline Drive Winn-Dixie: 5901 Airline Drive, Metairie, LA 70003
- Luling Winn-Dixie: 12125 U.S. Highway 90, Luling, LA 70070
- Covington Winn-Dixie: 2100 Collins Blvd., Suite 132, Covington, LA 70433
- Gramercy Winn-Dixie: 1803 LA Highway 3125, Gramercy, LA 70052
- Eastgate Winn-Dixie: 7135 N. Ninth Ave., Pensacola, FL 32504
- Cantonment Marketplace Winn-Dixie: 1550 S. U.S. Highway 29, Cantonment, FL 32533
- Meet-and-Greet with Local Artist, Becky Fos: In partnership with Coca-Cola, Winn-Dixie will host four meet-and-greet events for customers to receive a free signed print from popular local artist Becky Fos in select Louisiana and Mississippi stores:
- Wednesday, Jan. 31 from 10 a.m. to noon at the Kenner Winn-Dixie, located at 2104 Williams Blvd., Kenner, LA 70062
- Wednesday, Jan. 31 from 4 to 6 p.m. at the Mandeville Winn-Dixie, located at 4100 LA Highway 59, Mandeville, LA 70471
- Thursday, Feb. 1 from 10 a.m. to noon at the Gause Blvd. Winn-Dixie, located at 2985 Gause Blvd., Slidell, LA 70461
- Thursday, Feb. 1 from 4 to 6 p.m.at the Gulfport Winn-Dixie, located at 11312 U.S. Highway 49, Gulfport, MS 39503
On Feb. 13, Mardi Gras day, Winn-Dixie will join two krewes in Louisiana to celebrate with parade-goers. Neighbors are encouraged to look for the Winn-Dixie float at the Krewe of Bogue Falaya in Covington and the Krewe of Argus in Metairie. Riders will throw the grocer’s signature items including specialty beads and cups, SE Grocers snacks, Winn-Dixie swag items and coupons. Local stores will remain open during normal business hours on Fat Tuesday to serve customers as they partake in the merrymaking.
With nearly 100 years of experience serving southeastern communities, Winn-Dixie remains steadfast in its goal to provide customers with a localized experience focused on superior value and convenience. The grocer is committed to providing extensive selections of local favorites and everyday brands with winning prices to make every “making groceries” experience easy and convenient. For more information, customers are encouraged to visit www.winndixie.com.
Founded in 1925, Winn-Dixie grocery stores and liquor stores serve communities throughout five southeastern states – Alabama, Florida, Georgia, Louisiana and Mississippi. Winn-Dixie Stores, Inc. is a subsidiary of Southeastern Grocers, an omnichannel retailer and one of the largest conventional supermarket companies in the U.S., serving customers in brick-and-mortar grocery stores and liquor stores as well as online with convenient grocery delivery and curbside pickup throughout the Southeast.
Southeastern Grocers Inc. parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is an omnichannel retailer and one of the largest conventional supermarket companies in the U.S., serving customers in brick-and-mortar grocery stores and liquor stores as well as online with convenient grocery delivery and curbside pickup throughout Alabama, Florida, Georgia, Louisiana and Mississippi. Fresco y Más, Harveys Supermarket and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and caring associates and a strong commitment to providing the best possible quality and value to customers. For more information, visit www.frescoymas.com, www.harveyssupermarkets.com and www.winndixie.com.
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