Crunchmaster Introduces Grain-Free Crackers
Crunchmaster is announcing a new line of grain-free crackers. The brand’s latest extension provides a delicious new option for those looking to be grain-free which will complement Crunchmaster’s existing Multi-Grain portfolio.
Being grain-free isn’t just a commitment to a lifestyle; it’s also been proven that removing grain from one’s diet can improve health in a variety of ways. For many people, grains can be difficult to digest and can aggravate symptoms of digestive disorders. Finally, research suggests that following a grain-free diet can help support the beneficial bacteria in your gut to maximize the health of your microbiome.
“Crunchmaster has always been committed to creating wholesome snacks that don’t compromise on taste,” said Kim Holman, Marketing Director at TH Foods, Crunchmaster’s parent company. “We’re constantly looking to innovate and expand our product lines in ways that respond to our consumers’ desire for delicious, on-trend snacks that fit into their healthy lifestyle and meet their dietary needs. Our new grain-free line made perfect sense as a new way to meet this demand.”
These crunchy, baked crackers are made from cassava flour and other grain-free ingredients for a simple, savory taste. The new line is available in three exciting flavors, two of which are vegan: Lightly Salted; Mediterranean Herb; and Romano, Asiago & Cheddar.
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Being touted as the next big superfood, the primary ingredient in Crunchmaster Grain-Free Crackers is cassava, a root vegetable native to South America. Also known as yuca or manioc, cassava is paleo and vegan friendly as well as gluten and nut free, making it an excellent alternative for those with intolerances. Cassava is also nutrient-rich and packed with fiber, potassium, iron and vitamin C.
The new Grain-Free line delivers on the satisfying crunch and flavor customers have come to expect from the brand while delivering on an ingredient promise that fulfills their desire to enjoy a healthy but delicious snacking option. Along with the brand pillars of being gluten-free and made with no artificial flavors and colors, the new line is made with non-GMO ingredients for clean label, on-trend and flavorful snacking.
A sneak peek of the new Grain-Free line will be available at the Summer Fancy Food Show.
New Bakery Brand Brings Handcrafted Flatbread Style to U.S.
By Lorrie Baumann
Breadeli is a new brand from Bakkavor, a British company that’s already familiar to American grocers who buy fresh prepared foods like hummus, burritos, meals and dips for their private labels. Although Bakkavor has heretofore been invisible to American consumers, it has decided to come out of the shadows with its Breadeli branded Rustic Flats. “We know that this product is fabulous; it resonates globally, and we wanted to bring it to the U.S.,” said Tanja Owen, Bakkavor Marketing Director.
It took Bakkavor two years of product development to tweak a product already a hit in the United Kingdom so that it would be a better fit both for American preferences in flavor profiles and for American shoppers who expect to see their breads in the bakery aisle. British shoppers expect to find breads that incorporate fresh ingredients in their grocer’s refrigerator case – the same place that Americans would look for fresh pasta, while Americans are used to buying products like Breadeli Rustic Flats on open shelves where they’re stored at ambient temperature, Owen said. “The shopping behaviors are quite different,” she observed. “We want to make sure that we deliver the best product we can to the American consumer – we wanted to get it into the bakery, where we knew the consumer already visited.”
The flavor profiles for the Breadeli Rustic Flats, based on Bakkavor’s consumer research in the U.S., are Basil Pesto, Original, Italian Herb, Roasted Tomato and Garlic Butter. The bread beneath the flavor toppings is a schiacciata, a relative of focaccia whose origins go back to 15-century Tuscany, according to Ed Metzger, Bakkavor Senior Director of Business Development. “In order to test the ovens, they’d take a chunk of dough and throw it onto the hearth of the oven,” he said. “It’s an almost instant bake on the hearth, and essentially, that’s what we’ve replicated in a modern fashion…. It’s a pristine deck with about 10 ingredients on each product offering – all ingredients that people would be familiar with. There are no artificial flavors and no preservatives.”
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The bread is shipped frozen from Bakkavor’s new 35,000 square-foot state-of-the-art bakery plant in Charlotte, North Carolina. It has a nine-month shelf life in the freezer, thaws in 20 minutes, and then has a five-day shelf life after thawing plus an additional two days for the consumer.
Bakkavor is supporting the roll-out, which will start on the East Coast, with both digital, social media and a variety of in-store marketing assets that will help to direct customers who are already in the store, where 70 percent of decisions on products are made, over to the bakery aisle, Owen said. “My goal as a marketer is to drive traffic to the bakery and to drive total bakery sales by driving Breadeli,” she said. “Marketing will be a big element. Sampling will be another key element because we believe that when people taste this, we’ve got them hooked.”
Taste Breadeli Rustic Flats at this year’s IDDBA Show, or for more information, visit www.breadelibreads.com.
Cheese Straws and Cookies from J&M Foods
J&M Foods proudly continues its family tradition and passion for good food by providing its customers with the best tasting cheese straws and cookies in the market. As a family-owned business operating for roughly three decades, J&M Foods is happy to bring a little joy to its customers’ eating experience.
J&M Foods currently offers 21 varieties of cheese straws and cookies as well as additional seasonal offerings. Working with various combinations of cheeses, chocolates, nuts, grains, fruits and spices, there’s never a dull moment. Its products are great for everyday pleasure and make the perfect gift. In addition, the company is always exploring new possibilities to tickle the taste buds and provide something new.
In keeping with the 100-year-old family recipe that inspired the great tasting Original Cheese Straws, J&M Foods is committed to maintaining its heritage of providing great products made from the finest ingredients available. All of its products are trans-fat free and baked with care.
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The company’s latest creation, and something it’s very proud to add to the Janis & Melanie line of products, comes in the form of a large, soft-baked cookie (3 inches in diameter). They’re made with butter, whole egg and a whole lot of love.
Varieties include Chocolate Chunk, Brownie and Oatmeal Cranberry. Each carton contains eight 1-ounce cookies, which are individually wrapped. Enjoy them with milk, coffee, tea, ice cream or by themselves anytime as a snack.
J&M Foods enjoys being flexible enough to handle all its customers’ needs. Located in a 32,000 square foot facility residing on 21 acres, the company has room to grow along with you. Centrally located and nationally recognized, J&M Foods is an award-winning market leader within the specialty foods industry.
