Wilton Unveils Gingerbread Boy Shaped Sprinkles Mix
Wilton, a leader in baking and decorating, proudly unveils its new limited-edition holiday packaging. This is the first in a series of special edition packages that will roll out throughout the next year for America’s favorite holidays. Each colorful design features Wilton “gift tags” tailored to reflect the distinctive hues and icons of the holiday beginning with Christmas, followed by Valentine’s Day, Spring/Easter, and Halloween. Alongside this festive debut, Wilton introduces innovative icing decorations to help put the finishing touch on all your baked goods this season.
Designed to mirror the excitement and joy associated with gift-giving and holiday festivities, Wilton’s holiday packaging artfully resembles wrapping paper, making each product a perfect present for the baker in your life. The design sports the updated Wilton logo, a modern color palette and food imagery to draw shoppers in and inspire creativity.
“Our holiday packaging encapsulates the spirit of giving and celebration that defines this joyful time of year,” said Shanta McGahey, Wilton’s Director of Masterbrand and Community. “Our festive, seasonal packaging is designed to inspire bakers and decorators of all skill levels to embrace the magic of holiday baking while sharing the spirit of the season through their favorite recipes.”
The special edition Christmas line includes Wilton’s newest icing decorations, which introduce a delightful twist on beloved holiday themes with cherished shapes like Santa, gingerbread men, and penguins. Nostalgic peppermint flavor is featured in the Christmas Peppermint Crunch Sprinkles and Edible Peppermint Candy Spoons. The playful, new Gingerbread Boy Sprinkle Mix is a highlight of this year’s holiday lineup.
“These new products reflect our continued commitment to bring joy and creativity to every baker’s kitchen,” said John Hollfelder, Senior Brand and Product Manager at Wilton. “We aim to inspire new holiday traditions for baking beginners and provide the perfect opportunity for baking enthusiasts to share their passion for creating sweet moments with loved ones.”
For over 95 years, Wilton products have been cherished by bakers and decorators around the world. Their unwavering commitment to quality and innovation propels the brand forward year after year and this holiday season is no exception. The special edition packaging will be available at major retailers nationwide, including Hy-Vee, Kroger, Meijer, Target, Wegmans, and Walmart.
Since 1929, Wilton has been a pioneer in baking, decorating, and education with a commitment to making baking and decorating accessible and enjoyable for all. Today, Wilton continues to champion adding sparkle and fun to any occasion with an array of renowned baking and decorating products in over 105 countries and skill-building classes at the Wilton Sweet Studio. From avid bakers to novice beginners, Wilton’s expansive product line and expert guidance are designed to help create sweeter moments. Be inspired at www.wilton.com.
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Bauli Expands Into US With Holiday Kiosk at Eataly Flatiron
Bauli, the Italian bakery brand known for its iconic Christmas products, announced its expansion into the United States with a takeover of the Kiosk at Eataly Flatiron, located at the intersection of 5th Avenue and Broadway across from Madison Square Park. This new kiosk, open through the end of December, will offer a delightful array of Bauli’s traditional holiday treats, bringing the authentic taste of Italian Christmas to American consumers through a distinctive shopping experience.
Bauli’s beloved holiday products, including the classic Panettone and Pandoro, will be available for purchase at the kiosk. These products will be sold throughout the holiday season, providing a unique opportunity for New Yorkers and visitors to experience the rich flavors and traditions of Italy.
“We are incredibly excited to bring Bauli’s cherished holiday products to the United States for the very first time,” said Stanislao Marrazzo, Bauli Group’s chief commercial officer international. “The Bauli Kiosk at Eataly Flatiron will allow us the opportunity to share our authentic holiday treats with a new audience. We look forward to delighting American consumers with our high-quality, traditional holiday treats and having the opportunity to create new festive memories for families and friends.”
Bauli’s Pandoro, a sweet bread from Verona, is the flagship product of the Bauli Group. This star-shaped cake is known for its delicate texture and has become a staple of Italian Christmas celebrations. Panettone, another cherished holiday dessert, is recognized for its distinctive shape and iconic ramekin. This sweet bread is traditionally filled with raisins and candied fruit, but Bauli also offers delightful variations with creams and fillings of different flavors, such as pistachio and limoncello.
In addition to the traditional Panettone and Pandoro, the Bauli Kiosk at Eataly Flatiron will feature a variety of other products, including:
- Pandoro Al Cioccolato: Traditional star-shaped Christmas cake with chocolate.
- Panettone di Verona: Filled with raisins, a sweet, crunchy glaze, and whole almonds.
- Panettone al Pistacchio: Pistachio cream covered with dark chocolate and caramelized pistachio granules.
- Panettone al Limoncello: Sophisticated limoncello-flavored Panettone.
- Croissants: Available in apricot jam, cherry filling, chocolate cream, and vanilla-flavored cream (12 pack).
- Gelato: Flavors inspired by Panettone, Pandoro, and Croissants, available in small, medium, and large sizes, with an option for a Rainbow Cone.
Bauli invites everyone to visit the Bauli Kiosk at Eataly Flatiron to indulge in the authentic flavors of Italian Christmas. This expansion marks an exciting milestone for Bauli allowing consumers across the world to savor the joy and warmth of festive Italian treats.
Bauli S.p.A. is a century-old leading Italian company in the confectionery sector, founded in 1922 in Verona as a small artisan confectioner and grown over the years thanks to its know-how, passion for the pastry art and technological development. It is the main operator at national level in the festive segment where it holds over a quarter of the market at Christmas and Easter, with an average of 1300 employees and 7 production sites, 6 of which are in Italy, in Castel d’Azzano (VR), Orsago (TV), Romanengo (CR) and San Martino Buon Albergo (VR), Altopascio (LU), Guarene (CN) and one in India, in Baramati. Today, the company boasts a wide portfolio of recurring and everyday products under the Bauli, Motta, Doria, Alemagna, Bistefani and MaxSport brands. In particular, Bauli is the go-to brand for those looking for soft, pastry-inspired goodness with attention to every detail. https://www.bauli-international.com/en
Eataly stands as a distinctive brand with a high commitment to elevating the global presence of Italian food and wine excellence. Engaged in the distribution and promotion of premium-quality products, Eataly seamlessly integrates production, sales, catering, and educational components in its offerings. Distinguished as the sole genuinely international Italian food retail company, Eataly serves as an emblem of Italian culinary artistry and, more broadly, the essence of Made in Italy.
Since 2023, Investindustrial, a leading independent investment company in Europe, has held a majority ownership stake of 52% in the Group. Eataly presently boasts a workforce of over 5,000 employees and operates in more than 50 locations across 15 countries worldwide. These include Italy, the United States, Canada, the United Arab Emirates, Japan, Germany, Great Britain, France, Sweden, Turkey, South Korea, and Saudi Arabia. The company is actively executing an ambitious expansion plan, with new openings slated for some of the world’s major cities.
Additional information is available at www.eataly.com.
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For Good (Eating): Betty Crocker Launches ‘Wicked’ Mix
To celebrate Universal Pictures’ spectacular film adaptation of “Wicked,” the beloved stage musical that has thrilled and delighted audiences for two decades, Betty Crocker is unleashing two new “Wicked”-inspired treats that are sure to be popular among baking and theater fans — Betty Crocker’s first-ever “mix-to-reveal” kits for Cookie Dough Pops and Cupcakes!
“Wicked,” in theaters Nov. 22, is the untold story of the witches of Oz: Elphaba, a young woman, misunderstood because of her unusual green skin, who has yet to discover her true power, and Glinda, a popular young woman, gilded by privilege and ambition, who has yet to discover her true heart.
Fans will get to experience the magic of “Wicked” with this bewitching duo of Betty Crocker mixes. Are you an Elphaba, or a Glinda? Since pink goes good with green, the vanilla-flavored mixes change colors as the ingredients are stirred, revealing if bakers will be conjuring up a positively green treat like Elphaba, or a perfectly pink one like Glinda.
“For more than 100 years, fans have trusted Betty Crocker to bring joy into the world through homemade love, and baking with Betty Crocker is the perfect way for families to build up excitement for the new ‘Wicked’ film,” said Jenny Jonker, Betty Crocker brand experience manager. “The opportunities for baking are truly ‘unlimited’ with Betty Crocker’s very first color-revealing innovation and new magical baking mashups. We can’t wait to see everyone’s enchanting and delicious creations.”
In addition to this spellbinding duo of Cookie Dough Pops and Cupcakes, fans can make additional, magical concoctions with six classic Betty Crocker products now featuring Wickedly Better Together recipe combinations. Each Betty Crocker brownie, cake, and cookie mix, as well as frosting, is packaged in special “Wicked”-themed boxes and features fun, amazifying recipes that combine two baking mixes for one darlingest treat that is sure to please everyone in the Land of Oz:
- Fantabulous Brookie: Some things are just better together — like combining Betty Crocker Chocolate Chip Cookie Mix and Delights Supreme Triple Chunk Brownie Mix.
- Thrillifying Cupcake: Defy gravity with Betty Crocker Super Moist Yellow Cake Mix and Fudge Brownie Mix.
- Outstandiful Cookie Pie: Change yourself for good by mixing Betty Crocker Delights Super Moist Triple Chocolate Fudge Cake Mix and Rich & Creamy Vanilla Frosting.
Fans can find Betty Crocker “Wicked”-themed “mix-to-reveal” kits for Cookie Dough Pops and Cupcakes at retailers nationwide for a suggested retail price of $5.98. For more information about the new mixes and “Wicked”-themed products, visit www.BettyCrocker.com, or follow @BettyCrocker on Instagram and TikTok.
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