Parmigiano Reggiano Serves Fun at Miami Open
Parmigiano Reggiano, one of the globe’s most beloved Italian imports, will serve as a first-time, official sponsor of the Miami Open presented by Itaú. Attendees at the annual tennis tournament, which kicks off on March 16 and concludes March 30, can indulge in the Italian cheese courtside and interact with the brand via a series of activations.
“We are delighted to partner with the Miami Open, one of the world’s most prestigious tennis tournaments. Both Parmigiano Reggiano and the Open share the same values of excellence, passion, and well-being,” says Parmigiano Reggiano Chief Marketing Officer Carmine Forbuso. “The U.S. is Parmigiano Reggiano’s largest export market, with an export share of 22 percent – amounting to more than 16,000 tons exported in 2024 – with a daily growing demand from consumers who appreciate high-quality, authentic products.
“We believe the Miami Open is an ideal platform to tell our story and showcase what makes Parmigiano Reggiano unique. We see this as more than a sponsorship, but rather a way to truly connect with both longtime and uninitiated American consumers.”
As the exclusive cheese sponsor at this year’s Miami Open, the brand aims to enhance the fan experience by widely showcasing the DOP product in suite menu packages and concessions – offering both traditional dishes and novel creations such as Parmigiano Reggiano Popsicles. Entire cheese wheels, engraved with the Miami Open logo, will also be on display throughout the tournament, most notably in the Player’s Club.
In addition, the brand will present an array of opportunities for spectators to engage with the brand during the two-week tournament. March 21 will mark Parmigiano Reggiano Day at the stadium, during which celebrity chef David Rocco will put fans to the test with a Parmigiano Reggiano Pronunciation Challenge, quizzing them on the correct pronunciation of the notoriously tricky name of the cheese. Winners will receive Parmigiano Reggiano and additional merchandise.
The lighthearted campaign hopes to bolster the identity of genuine Parmigiano Reggiano, often confused with Italian-sounding hard cheeses and imitators. The activation will also host a crowd-pleasing wheel cracking.
The sponsorship will include social and digital integrations across the tournament, specifically videoboard promotions; visible signage broadcast integration of the Tennis Channel; and dedicated creative within media platforms, social media and in the stadium. The brand will also host media guests, trade partners and retailers throughout tournament sessions.
The Miami Open presented by Itaú attracts nearly 400,000 fans annually to Hard Rock Stadium in Miami Gardens. Founded in 1985, the 15-day event is a 1000-level tournament on both the men’s ATP and women’s WTA tours.
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The Fresh Market Opens 1st Spirits & Wine Store
The Fresh Market announced the opening of its first-ever Spirits & Wine store. The premium grocer officially opened the doors of its new store Friday, March 7 and is excited to bring the same exceptional shopping experience to its new adult beverages concept.
The new Spirits & Wine store is located adjacent to The Fresh Market’s Ponte Vedra Beach, Fla., grocery store location and features a wide selection of premium spirits, wines and craft beer, plus assorted mixers, snacks, glassware, and wine by the glass. Guests can expect more than 7,000 square feet of retail space dedicated to a carefully curated range of spirits including bourbon, whiskies, rums and vodkas, alongside a comprehensive wine selection ranging from European to domestic offerings, craft beers, and chilled beverage coolers.
“The opening of our Spirits & Wine store is an incredible opportunity to expand on our popular beverage program,” said The Fresh Market CEO, Brian Johnson. “Our guests already trust us to provide the highest quality ingredients and finest flavors from around the world. Now, with our Spirits & Wine store, they can enjoy the same impeccable hospitality paired with our new, top-shelf beverage offerings to help make their shopping experience extraordinary.”
Voted #1 in three categories by USA Today’s 10Best Readers’ Choice Awards for 2024—”Best Grocery Store Bakery”, “Best Grocery Store Deli” and “Best Grocery Store Prepared Foods”—and recognized for three years in a row as the “Best Grocery Store in America”, and as a top 5 most trusted grocery retail brand for specialty and natural/organic foods in the 2022 BrandSpark Most Trusted Awards, The Fresh Market helps guests discover the best with time-saving meal solutions, unique ingredients, and delicious food for any occasion.
From fresh produce and exceptional meat and seafood to signature baked goods and thousands of organic options, the specialty grocer has something to please every palate. The Fresh Market currently operates more than 165 grocery stores in 22 states across the U.S. and one Spirits & Wine store, inspiring guests to discover new flavors and cook with confidence. For more information, please visit www.thefreshmarket.com or follow the company on Facebook, Instagram, TikTok, X and Pinterest.
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Carbone Fine Food Named to Insurgent Brands List
Carbone Fine Food
Carbone Fine Food has been named to Bain & Company’s 2025 Insurgent Brands list, which identifies companies redefining growth in the fast-moving consumer goods sector. Carbone Fine Food is one of 120 brands to make this year’s list.
“It is an honor to be recognized on the Insurgent Brands list again this year,” said CEO Eric Skae. “Our efforts to introduce new innovations across the premium sauce category continue to help us drive growth, increase shelf space and solidify our position as a leader in the segment.”
Bain & Company defines insurgent brands as those that generate more than $25 million of annual revenue in tracked channels, have grown more than 10 times their category’s average growth rate over the past five years, and maintained positive growth over the past two years while remaining independent or having been acquired by a large consumer packaged goods company only within the past two years.
“Bain’s insurgent brands list offers valuable insight into where innovative, disruptive growth is taking place within the consumer packaged goods sector,” said Charlotte Apps, executive vice president of Bain’s Consumer Products practice. “While the broader sector continues to grapple with stagnating volumes, limited pricing power, and consumer headwinds, these insurgent brands are unlocking incremental growth by addressing unmet consumer needs in new, authentic, and often founder-led ways.
“These brands provide a roadmap for sustainable growth in this evolving marketplace, and they showcase the power of compelling consumer-centric value propositions, strong brand engagement, and superior velocity on the shelf. Looking ahead, we anticipate these insurgents will continue to capture an increasing share of category growth and play a meaningful role in shaping the future of the industry.”
Carbone Fine Food sauces feature the same fresh, quality ingredients found in the brand’s iconic restaurants, including the world’s best-tasting tomatoes, grown in volcanic ash and handpicked in Italy. Using a traditional technique, the sauces are slow cooked in small batches. Chefs Mario Carbone and Rich Torrisi oversee the entire sauce process from start to finish, from choosing the farms that the ingredients are sourced from to testing hundreds of batches to ensure that the quality of the jarred sauce is second to none.
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