Goya Trade Show Offers Products to Appeal to Ethnic Foods Market
Goya Foods, the largest Hispanic-owned food company in the United States, is gearing up for its multicultural food and beverage trade show, Goya Global “A Fusion of Cultures,” a four day event held on Tuesday, October 2, 2018 through Friday, October 5, 2018 from 8 a.m. to 5 p.m. at The Marriott of Glenpointe in Teaneck, New Jersey.
“We’re excited to open our doors to our global trade show so that new and current buyers from large-scale supermarkets to specialty stores can experience Goya’s extensive portfolio of products both local and from around the globe, new products designed to match consumer trends, as well as gain a deeper understanding of the unique market dynamics within a multicultural market,” said Joe Perez, Senior Vice President of Goya Foods. “Our sales team has the expertise and knowledge of customer and consumer needs, and we’re prepared to help our customers increase sales and profitability.”
As the most comprehensive global food and beverage trade show in the Northeast area, Goya Global attracts more than 400 food and beverage industry buyers and professionals from supermarkets, specialty stores, wholesale food stores, and restaurants with the opportunity to:
- Expand their knowledge and understanding of the unique food product needs of the different ethnic consumers as well as general market.
- Learn about Goya’s extensive portfolio of over 2,400 available products and across more than 10 food categories.
- Participate in educational seminars on trends in sales, products, consumer spending and more.
- Experience cooking demonstrations with Goya Chef Fernando Desa and sample a variety of latin cuisines.
- Enhance their knowledge of nutrition at presentations with Goya Nutritionist and Food Scientist Meriterese Racanelli.
- Learn about Goya’s extensive production network including its award-winning olive oil production and product line from Seville, Spain.
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The tradeshow is free and open to trade/buyer professionals only. This event is not open to the general public. For more information and to RSVP, contact Felix Minaya at felix.minaya@goya.com.
La Preferida: Quality and Authenticity #ExpoEast
From La Preferida’s humble beginnings as a small family grocery store in 1930s Chicago to the nationwide brand it is today, La Preferida has always listened to its customers, and by 1949, chorizo had become the main staple of its business.
Visit La Preferida in booth #1110 at Natural Products Expo East.
Today, La Preferida’s range of more than 200 products continues to meet the needs of a changing consumer landscape. The line has been expanded to include organic, low sodium, vegetarian and kosher items from diced green chiles to jalapeños, salsas, beans and more. Refried beans are the company’s top-selling item, and La Preferida is now the fastest-growing brand in its category.
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La San Marzano Sauces: Made in Italy with Mama’s Recipes
By Lorrie Baumann
La Regina di San Marzano has been co-packing pasta sauces in Italy for major U.S. brands for the past decade, but now the company is ready to take off the mask and step into the American market under its own name, the La San Marzano brand. The company introduced six varieties of pasta sauces: La San Marzano Marinara, Tomato Basil, Arrabbiata, Roasted Garlic, Four Cheese and Vodka, into the American market late last year with regional distribution in New York specialty retailers and on Amazon. “All of these flavors are made with premium ingredients, fresh ingredients,” said Sergio Pagnini, La Regina di San Marzano’s North American Area Manager for the U.S. and Canada. The company is headed up by Felice Romano, the son of its founder Antonio Romano.
The brand is now ready to start expanding its reach outside the metropolitan New York City area and expects to be in national distribution within the next five years. Growth will be incremental, with every new retailer starting with in-store demonstrations, according to Pagnini. “It’s very important that the consumer taste this product, because the product is something else,” he said. Once consumers have tasted the sauces, sales will follow, he added. “A lot of companies are doing a lot of marketing because 70 or 80 percent of their success is the marketing and 20 percent is the product. Our case is very different…. It’s very important for us that people taste the product. That’s the first thing we do because we don’t have to brainwash the consumers before they taste it. They taste it, and then we talk.”
The La San Marzano sauces are made without tomato paste or sugar, and the fresh tomatoes that go into them are authentic San Marzano tomatoes grown from seed in the company’s own fields below Mount Vesuvius. “This sauce is how an Italian mom makes the sauce in Italy,” Pagnini said. “We own the seeds. We grow them. We harvest. Everything in the sauce is made by us…. It’s a classical Italian family business.” Pictures of the fields are posted on the company’s website at www.lasanmarzano.com, and consumer inquiries that come to the website are all answered, Pagnini said.
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The sauces are made in Italy, where it’s illegal to use genetically modified ingredients, and exported to the United States, where they’re certified to contain no GMOs to reassure American consumers who may not be aware that their Italian origin forbids GMOs. “Everything starts with the tomatoes. We are the tomatoes,” Pagnini said.
The sauces are also gluten free, and in addition to the San Marzano tomatoes, all other ingredients are sourced in Italy from the region around Naples, including Parmigiano aged 36 months, Pecorino Romano DOP and fresh basil, garlic and onions picked from fields near the Amalfi coast. “We don’t use pre-prepared garlic powder,” Pagnini said. “We cut and clean the garlic…. The workers in the plant prepare the ingredients as they prepare in their own kitchens.”
The company has conducted third-party blind taste-testing in which its Marinara and Arrabbiata sauces were compared with other major brands for aroma, chunkiness, flavor and taste. Consumers were asked whether they’d buy it. In those taste tests, the La San Marzano sauces came out on top in each of those categories. The sauces are sold in 24-ounce jars that retail for around $7.99.
