Omsom Joins DayDayCook Family of Asian Food Brands
DDC Enterprise, Ltd., a leading multi-brand Asian consumer food company, has acquired Omsom, the proud and loud Asian food brand that has quickly garnered a devoted following for its cooking sauces, saucy noodles, and bold cultural commentary.
The acquisition, which consists of a combination of DDC’s cash and stock paid out over four years, is expected to accelerate new product innovation for Omsom, with R&D anticipated to take half the time from idea to aisle. Operational synergies between the two companies will also streamline processes and improve financial metrics. Further, the two companies share a mission and vision, and together with DDC’s expanding portfolio, are poised to become a leading force in the Asian food industry.
“We are delighted to welcome Omsom to DayDayCook. Founders Vanessa and Kim are passionate about Asian cuisine and have created a bold brand that brings genuine flavors right into the homes of consumers. Our presence in the U.S. is rapidly growing with the addition of Omsom to our U.S. family of brands, joining Nona Lim and Yai’s Thai, which we acquired within the past year. Having three notable Asian food brands in our portfolio will create enhanced synergies and resource integration, and make our operations more efficient and profitable. We look forward to collaboration across the three brands and to ensuring even more Asian-inspired and developed products reach more U.S. kitchens in the future,” said DDC founder Norma Chu.
“Omsom has always stood for something much bigger than the two of us. When we launched the company in May 2020, it was with a mission of honoring and celebrating Asian Americana. In the last couple years, our rowdy branding, damn delicious flavors, and unapologetic perspective have illuminated the way – and now, those same values are showing us to our next chapter. They say, ‘If you want to go fast, go alone, but if you want to go far, go with others,’ and that’s what we’re excited to do with DayDayCook,” said Omsom co-founder Kim Pham.
“It all started with a LinkedIn message to Norma, when we first read about DayDayCook’s vision and mission, we knew we had to get in touch immediately. We are thrilled that Omsom, which has been built brick-by-brick with heart and intention, will continue to thrive in partnership with DayDayCook. Omsom has relentlessly centered the multitudes within Asian America – so it’s only fitting that we accelerate our next chapter with another Asian woman-founded and -led business,” said Omsom CEO and co-founder Vanessa Pham.
DayDayCook was founded in 2012 by Chu, who is on a mission to share the joy of Asian cooking culture with the world. Omsom was founded in 2020 by first-generation Vietnamese-American sisters Vanessa and Kim Pham with the goal of bringing restaurant-quality Asian cuisine to American home kitchens.
Originally launched as a direct-to-consumer business, Omsom expanded into retail nationally just two years later. By the end of Q1 2024, grocery channel revenue was up 324% year-over-year, solidifying the team’s focus on retail expansion. The company’s two product lines – Cooking Sauces and Saucy Noodles – have reached 100K customers and 2000+ stores nationwide including Whole Foods Market, Target, Sprouts, and The Fresh Market. Omsom expects significant innovations and continued revenue and retail growth in 2024.
On June 4, 2024, the Compensation Committee of DDC’s Board of Directors granted option awards covering a total of 160,000 shares of DDC’s Class A Ordinary Shares to five new non-executive employees who were formerly employed by Omsom as a part of their employment packages with a wholly-owned subsidiary of DDC. Each award was granted under the terms of DDC’s 2023 Employee Share Option Plan and vests over a four-year period, subject to continued service through each vesting date. Each award was granted as a material inducement to employment in accordance with the NYSE Listed Company Manual Rule 303A.08.
DayDayCook is on a mission to share the joy of Asian cooking culture with the world, offering a suite of accessible and healthy ready-to-eat, ready-to-cook, and ready-to-heat products that cater to the global palate. DayDayCook has evolved from a culinary content authority to a multi-brand powerhouse, curating a broad range of products that champion authenticity, nutrition, and convenience.’ The company’s growing portfolio includes DayDayCook, Nona Lim, Yai’s Thai, MengWei, and Yujia Weng. Visit us.daydaycook.com for more information, or follow the Company on LinkedIn.
Omsom was founded in 2020 by first-generation Vietnamese-American sisters Vanessa and Kim Pham with the goal of reclaiming Asian flavors that have been diluted for far too long. Omsom partners with iconic Asian chefs to craft their cultworthy product lines— Omsom Sauces and Saucy Noodles— bringing restaurant-quality Asian flavors into any home kitchen easily. Its Saucy Noodles – premium instant noodles alongside flavorful, luscious sauces – deliver real-deal Asian flavors in just four minutes. Omsom’s products, thought leadership, and partnerships have had a significant cultural impact, including influencing Whole30’s stance on MSG. The company has also received numerous awards and recognition from CNN, Food & Wine, The Kitchn, Fast Company, NOSH, The New York Times, Vogue, and The Wall Street Journal. For more information, visit www.omsom.com.
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DDC Names Malik Sadiq as COO of DayDayCook Brands
DDC Enterprise, Ltd., a leading content-driven food consumer brand, has named Malik Sadiq as chief operating officer, effective immediately. Sadiq will spearhead the integration and growth of DayDayCook’s brands globally, including the recent additions of Noma Lin, Yai’s Thai and Omsom.
“Malik joins the DayDayCook leadership team at an important and exciting time as we recently completed our third Asian foods acquisition in the U.S.,” said Norma Chu, founder and CEO. “Malik brings unique experience of driving growth and operational efficiency — both organically and through M&A – and will help the Company efficiently execute on our business plan. We look forward to the impactful contributions he will undoubtedly make to our team as DayDayCook continues its journey to become an Asian food powerhouse.”
Sadiq has more than 25 years of global food and beverage experience with more than 15 years at Tyson Foods. Most recently he was the Cco-CEO and COO of LiveKindly Collective, a high-growth food company operating in 40 countries. Prior to this he was SVP of the International and Export divisions of Tyson Foods, growing revenue to $2 billion over his tenure. Sadiq received his doctorate and master’s in industrial engineering and a bachelor’s in electrical engineering from the University of Arkansas, Fayetteville.
“I am very excited to join DDC and contribute to its strategy of acquiring authentic Asian brands and scaling for growth,” said Sadiq. “DDC is uniquely positioned to drive this strategy because of its Asian origin and heritage. I am excited to bring my years of operating and M&A experience to drive DDCs strategy.”
Founded in 2012, DayDayCook is a leading content-driven consumer brand offering easy and convenient ready-to-heat, ready-to-cook and ready-to-eat Asian food products. The company focuses on innovative and healthy meal solutions with a fast-growing omnichannel sales network in China and the United States, and through a strong online presence globally. The Company builds brand recognition through culinary and lifestyle content across major social media and e-commerce platforms.
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Palacios, EVERY Partner to Make Products Using Animal-Free Eggs
Grupo Empresarial Palacios Alimentación – the world’s largest producer of string chorizo and Spanish omelets and Spain’s leading producer of frozen desserts – has formalized a commercial agreement with The EVERY Company, a trailblazer in crafting highly functional ingredients without the use of animals.
This partnership marks a significant milestone for the food industry as Palacios will incorporate EVERY Egg, the world’s first chicken egg created without hens, into its flagship Spanish omelets and into the research and development of new products.
EVERY Egg made its prestigious debut at the 3-Michelin-Star restaurant, Eleven Madison Park, where its exceptional quality and versatility were showcased across a variety of dishes. From the delicate textures of a French omelet and the rich depths of a crème brûlée to the intricate layers of a chawanmushi and the innovative twist in a foaming cocktail, EVERY Egg has proven its culinary prowess, mirroring the traditional hen egg in both taste and functionality.
Palacios — which began as a local butcher shop in Albelda de Iregua, La Rioja, Spain before transforming itself into the world’s leading producer of Spanish omelets — has been on the forefront of integrating breakthrough innovations into traditional recipes. Palacios has a firm commitment to innovation, and proof of this is the start of this joint collaboration: quality, tradition and innovation go hand in hand.
“We were genuinely amazed by the delicious taste and culinary versatility of EVERY Egg,” the company says. “Its ability to seamlessly blend into a wide range of dishes while maintaining the authentic taste and texture of a high-quality hen egg is remarkable.”
With EVERY Egg, food companies finally have access to a guaranteed safe, reliable and humane egg source.
The partnership between EVERY and Palacios is a pioneering alliance that promises to revolutionize the food industry, bringing better ingredients to traditional dishes and introducing new culinary experiences for chefs and food enthusiasts worldwide.
Grupo Palacios originated in the 1960s, when Jaime Palacios and his wife, Dolores, continued the family business of a butcher shop in Albelda de Iregua, La Rioja. The big leap for the company began in 1983, with the inauguration of its sausage factory in Albelda de Iregua.
Since 1999, the company implemented a diversification strategy by introducing other value-added food products, including fresh tortillas, refrigerated pizzas, and frozen pastries, in addition to a complete range of 100 percent plant based products. Palacios has generated a turnover of more than 380 million euros in 2023, has 11 production plants in Spain, 1 in the United Kingdom and another in the United States, and its products are distributed in more than 50 countries.
In addition, Palacios has consolidated its position as the world’s leading company in the manufacture and marketing of chorizo sarta and refrigerated potato tortillas, with a workforce of more than 1,000 employees. The company constantly seeks innovative ways to reduce its environmental impact and promote responsible practices throughout its value chain.
The EVERY Company is a leader in the food technology space and is the first company in the world to commercialize highly functional egg proteins produced without chickens. Based in Daly City, Calif., EVERY has enhanced numerous commercial categories with its game-changing proteins, including pressed juice, baked goods and beverage alcohol, with more to come. With investors including AB InBev, the world’s largest fermentation company, and Anne Hathaway, EVERY has been recognized as one of the 50 Hottest Tech Companies in the World by Crunchbase, and among the 50 NEXT companies to Disrupt the World.
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