A New Life for Grandma’s Shortbread Crescents
By Lorrie Baumann
Flathau’s Fine Foods is known to specialty food retailers mostly as a baker of cheese straws and shortbread cookies, but the company started out 25 years ago as a caterer for corporate events and weddings. The Flathau cheese straws, chocolate chip cookies and white chocolate macadamia cookies were big hits at those affairs, but when Founder Jeff Flathau decided to take a chance to expand his market with a trip to Atlanta’s gift market, he thought he might want to expand his product line as well. “I wanted to do shortbread,” he said. “We were humming along there, and had the catering, so I didn’t have to make a living out of the cookie business,… but I really wanted to get the business changed and get the packaged cookie business going.”
As he thought about shortbread, Flathau remembered the crescent cookies that his grandmother had made for him when he was a boy. After she’d passed along the recipe, Flathau baked the cookies and tasted them eagerly, only to realize that, while the cookies were good, what had made them really special was that his grandmother had baked them for him. That wasn’t an experience he could pass along in a package, so, regretfully, he continued his search for a great recipe.
Then, one day, he came home from work to find his wife, Heather, bashing away with a hammer on a bag of peppermint candy. “I thought she was off her rocker,” he said. “She’s in the carport with a hammer and a Ziploc bag, and she’s bashing at it to crush peppermint candy to put inside the shortbread.”
Then Heather took some of that crushed candy and mixed it a batch of cookie dough that had started with Jeff’s grandmother’s recipe for crescent cookies and been doctored on by Heather. And when she’d baked that off, there was the magical experience that Jeff had been hoping for when he’d asked his grandmother for that recipe. “That little bit of pulverized candy gives it a distinct flavor along with a little crunch from the candy inside the cookie,” he said. “They say necessity is the mother of invention. We needed something that would sell, and we needed something with a long shelf life.”
You can find such a reliable and high tech professional by doing a little buying viagra uk valsonindia.com research on the non-medical factors of impotence. Well, you have not to look viagra no prescription click this link any further than this Cambridge gerontologist. Six out of ten insomniacs have stress-related sleep problems and it is buy online viagra done by the suffering person itself. Another advantage of the online pharmacies is the fact that they contain sildenafil citrate, which successfully dilates valsonindia.com prices generic cialis blood vessels, improves blood flow in the male organ and leads to powerful erections in bed. That experiment in the carport eventually birthed two different product lines: one branded as Maddy’s Sweet Shop, a line of cookies that’s offered to the mass market and the Flathau’s brand cookies that are aimed at the specialty market.
Flathau’s now has seven different flavors of its shortbread cookies. The original Peppermint Snaps flavor was followed by Raspberry Snaps, then Key Lime Snaps. Butterscotch, Lemon and Cinnamon followed. The latest flavor was All-Natural Shortbread Cookies – a classic shortbread with no candy inside and no dusting of powdered sugar, which won a silver sofi Award in 2017 to add to the two previous sofi Awards on Flathau’s shelf – one for Butterscotch Snaps and one for Raspberry – along with a wide range of other awards from various food and gift shows.
The cookies are offered in several different package sizes. A 4-ounce carton retails for $4.95, a 6-ounce carton retails for $6.49. There’s a 7-ounce Maddy’s carton that retails for $6.95, and the 8-ounce Flathau’s carton retails for $7.95. Flathau’s also offers a 6-ounce can of cookies that retails for $11.95. The can is modeled after a paint can, but it’s made of plastic and it’s reusable. “People use it for putting pins in or collecting pennies,” Flathau said. “We get people calling us and telling us that they have cans that are seven or eight years old.”
A 16-ounce can in a design similar to the 6-ounce can retails for $21.95. “It’s great for holiday gifts,” Flathau said. “We have a Holiday Assortment in the large can that has Cheese Straws, Plain Shortbread, Key Lime and Peppermint Shortbread.” The assortment also retails for $21.95. “The Holiday Assortment is one of our top sellers during Christmas,” Flathau said. “People like the choice, and it’s 24 ounces of each in the can, so it’s a good assortment.”
The cookies have a 9-month shelf life and are all still made in Mississippi. Flathau’s Fine Foods is a founding member of Genuine MS, a Mississippi state program that recognizes products that are grown or made in the state. Flathau’s also offers private label products. For more information, call 601.606.3899 or email flathauj@aol.com. Visit on the web at www.flathausfinefoods.com.
Chosen Foods Launches Guacamole and Salsa for Refrigerated Case
Chosen Foods, which makes, 100 percent pure avocado oil, cooking sprays, mayos, dressings and simmer sauces, announces the launch of its first ever refrigerated products — a collection of four new guacamole and salsa items.
Featuring hand scooped 100 percent Hass avocados and only the simplest ingredients, all of the new products are balanced in flavor while bringing in subtle spicy notes. Never using preservatives or stabilizers, the new line of guacamole and salsa is certified Non-GMO, kosher and high pressure processed to lock in freshness. The product line-up features Classic Guacamole, Spicy Guacamole, Avocado Mash and Avocado Tomatillo Salsa.
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Avocado Mash is an easy grab-and-go snack or topper for avocado toast. Made with lime juice, salt, ground black better and Hass avocado, it has just four ingredients and retails for $4.99 for the four-pack of 2-ounce cups. Avocado Tomatillo Salsa is made with fresh tomatillos and jalapeño pepper for a creamy, balanced condiment that retails for $5.99 for 12 ounces.
“This project has been a labor of love for our team here at Chosen Foods” said Chief Executive Officer Gabriel Perez Krieb. “We’ve had our eyes on the guacamole space for a while now, and for over 12 months we worked tirelessly across the organization to deliver a fresh, flavorful and creamy guacamole line that, like our avocado oil, always provides the highest quality to our consumers. We couldn’t be more excited to release these products, just in time for summer!”
Boring Residents Offer Sweet Tradition
By Lorrie Baumann
The co-Founders of Hip Chick Farms have uprooted themselves from the California company they started in 2013 and embarked on a new venture that will specialize in snack products focused on wellness. A Boring Life, the new company started by Serafina Palandech and Jennifer Johnson, launched its first products last year and is now introducing nuts and fruits preserved in honey to the market.
“My family is from Montenegro, and when we go back there, we come back with jars of nuts and fruits in honey, which is a traditional way of preserving the produce for them,” said Palandech, who is Chief Executive Officer as well as co-Founder of A Boring Life. “There’s nothing like that here.”
Their new product has already achieved retail distribution in specialty markets, where it’s being embraced as a partner for cheese. “It’s unlike anything out there. Pour it over a piece of brie for a beautiful appetizer,” Palandech said, adding that consumers also enjoy the raw honey products at breakfast time.
The company’s name is a reference to Boring, Oregon, a community near Portland where the couple are now making their home after the sale of Hip Chicks Farms, which produced frozen chicken products. With that business behind them, Palandech and Johnson began thinking about how they’d start a new food business in the small Oregon town that offered the benefit of being near where Palandech’s family had been living for the past 15 years. “I love creating companies. I love creating brands,” Palandech said. “Jen [Johnson] is a chef, and she wanted to create snack products focused on wellness.”
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Those first products, introduced last year, are packaged nuts with enough hemp extract in each blend to offer 25 mg of full-spectrum hemp extract per 1-ounce bag. There are two snack blends: Roasted Almonds with a Hint of Lavender and Roasted Almonds, Dark Chocolate and Sea Salt. The lavender in the blend comes from their new home farm, where Palandech and Johnson grow about 1,000 lavender plants on a couple of acres. “It’s a very popular crop in the area because it grows so well in our little microclimate in Oregon,” Palandech said. “I’m good at making food and making brands. Farming, I don’t think is my expertise, but lavender is very forgiving.”
The newest product uses raw honey sourced from hives on their property along with honey raised on another 800 hives around Klackamas County, Oregon. Almonds and walnuts for the products come from a third-generation farmer in California, and most of the fruits are sourced from Oregon growers, Palandech said. “There is a thriving and supportive food and beverage industry here that we’ve been able to tap into, and I love being part of it,” she said.
The raw honey products are packed in 7-ounce jars. Boring Bees combines the honey with figs, apricots, dried blueberries, walnuts, pecans, almonds, cashews and pumpkin seeds. Hot Honey is raw honey with chiles and walnuts, and Lavender Honey is raw honey with dried lavender and almonds. The suggested retail price for each 7-ounce jar is $6.99.
Distribution for the honey products is through DPI. For more information, visit www.aboringlife.com.
