The culinary tourism market is expected to grow by $31.42 billion at a compound annual growth rate of 6.53 percent through 2025, according to a report from Technavio. The rising preference for culinary tourism is notably driving market growth.
The market is segmented by type (domestic and international) and geography (Europe, North America, APAC, South America and MEA).
Europe will account for 31 percent of market growth. The major markets in Europe are Germany, France and the United Kingdom. This region’s market will grow more slowly than the markets in any other region.
Over the forecast period, the expansion of the market in Europe would be aided by the rising number of culinary tourists visiting the continent and the accessibility of luxury cruise experiences.
The domestic segment will significantly increase its market share. In 2020, the domestic industry will control the global market. Due to consumer familiarity with domestic culinary tourism policies and regulations and the lower financial tax imposed compared to overseas culinary tourism, it will maintain its dominance during the projection period.
Government laws that are simple and there aren’t any problems with currency exchange drive the domestic market for culinary tourism. During the anticipated period, the market sector is anticipated to increase significantly.
The five major culinary tourism companies, according to Technavio, are:
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The Americas Selection of the World Pastry Cup will be held for the first time in Chile at the Metropolitan Santiago, managed by competition organizer GL Events, on July 13.
During the internationally renowned competition in the world of pastry, the candidates will have to convince a jury of prestigious chefs, including Gustavo Sáez, honorary president of this edition. Named best pastry chef of 2016 by the World’s 50 Best Restaurant in Latin America, he is also the winner of the Copa Maya in 2018, which he won alongside the Chilean team.
The top three nations will qualify to take part in the grand Finale, which will be held at Sirha Lyon in Lyon, France, in January.
The eight teams, each composed of two candidates and a coach, will compete in a five-hour technical competition, during which they will have to create two frozen desserts, 12 frozen lollipops, seven restaurant-style desserts and two 145 cm artistic pieces (one in sugar and one in chocolate).
New for the 2021 grand Finale, the restaurant dessert will be included in the tasting rounds of the continental selections. The presentation, composition and service is up to the candidates, who will be judged by a jury of renowned pastry chefs and cooks, composed specifically for this event.
To honor finger food, the candidates will also have to make frozen lollipops, in the shape, color and composition of their choice.
Through the two artistic pieces and fruit entremets, the teams will have to show their technical skills and creativity to sublimate the products and express all the sensitivities of pastry-making.
Teams:
Argentina
Chocolate Candidate: Matías Dragún, Dragún Gelato (Miami, USA)
Sugar Candidate: Lucas Carballo, Escuela de Pastelería Profesional (Buenos Aires)
Jury: Néstor Reggiani, La Nueva Muguet (Buenos Aires)
Brazil
Chocolate Candidate: Alessandro Lira, Harald Chocolates (Santana de Parnaíba)
Sugar Candidate: Marcia Garbin, Gelato Boutique (São Paulo)
Jury: Lucas Corazza, Queen Bee (Curitiba)
Canada
Chocolate Candidate: Alexandrine Grégoire-Guindon, Institut de Tourisme et d’Hôtellerie du Québec (Montreal)
Sugar Candidate: Patrick Bouilly, Institut de Tourisme et d’Hôtellerie du Québec (Montreal)
Jury: Daniel Hinojosa García, Institut de Tourisme et d’Hôtellerie du Québec (Montreal)
Chile
Chocolate Candidate: Alejandro Espinoza, Xoc Chocolate Shop (Santiago)
Sugar Candidate: Javiera Villegas, StudioPas Academy (Santiago)
Jury: Camila García Elizalde, StudioPas Academy (Santiago)
Colombia
Chocolate Candidate: Carlos de Ávila, Hôtel Marriott (Bogota)
Sugar Candidate: Daniel Martínez Cerón, Mazama Artesanos del Dulce (Medellin)
Jury: Laura Mójica Rodriguez, DLK S.A.S (Bogota)
Ecuador
Chocolate Candidate: Geovanny Puzma
Sugar Candidate: Hugo Maldonado
Jury: Christian Flores, Pastelería Flores (Quito)
Mexico
Chocolate Candidate: Gerardo Reyes Aguilar, Tout Chocolat (Mexico City)
Sugar Candidate: Anahí Martínez, Tout Chocolat (Mexico City)
Jury: Osvaldo Ortega, Tout Chocolat (Mexico City)
United States of America
Chocolate Candidate: Julie Eslinger, Country Club at Castle Pine (Castle Rock, Colo.)
Sugar Candidate: Jordan Snider, The Sanctuary Hotel (Kiawah Island, S.C.)
Jury: Christophe Feyt, Hilton Anatole Hotel (Dallas)
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General Mills has completed the sale of its Helper main meals and Suddenly Salad side dishes businesses to Eagle Family Foods Group in a cash transaction valued at approximately $610 million.
Eagle Foods, a portfolio company of Kelso & Company, is a leading producer and marketer of canned sweetened condensed milk, evaporated milk products and retail snack foods, distributed through U.S. retail channels, foodservice and export, U.S. military and private label channels.
Net sales for the Helper and Suddenly Salad businesses totaled approximately $235 million in fiscal 2021. General Mills included the impact of this transaction in its Fiscal 2023 guidance issued in its fourth-quarter and full-year fiscal 2022 earnings press release on June 29, 2022.
“We are builders of brands, categories, and people,” said Bernard Kreilmann, Eagle Foods CEO. “The Helper and Suddenly Salad brands, with strong heritage and high consumer awareness, are a perfect fit for what Eagle does best – investing in, innovating, and revitalizing brands to drive growth and nurture them to reach their full potential.”
The acquisition creates three diversified platforms within Eagle Foods focused on growing center store categories for retailers – snacks, baking, and meals and sides. Eagle will continue investing in its growing snacks and milk business in parallel with this new investment.
Eagle Foods has been successful in driving brand and category growth by investing in R&D, innovations, marketing and strong supply chain efficiencies. As the leader in the sweetened condensed milk category, Eagle Foods has consistently driven sales and share growth by bringing new households into the category. Eagle Foods also reversed negative share and distribution trends of two struggling popcorn brands it acquired, Cretors and Popcorn Indiana, turning them into two of the fastest growing brands in their category.
“We will leverage our core values of entrepreneurship, collaboration, and quality to grow all of our brands and further expand into the center of the store,” Kreilmann said. “We will immediately start expanding the positioning of these two iconic brands and bring consumers tasty, convenient, and affordable meal solutions.”
Headquartered in Minneapolis, General Mills generated fiscal 2022 net sales of U.S. $19.0 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.1 billion.
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