Taco Bell at Home Introduces Crunchwrap, Quesadilla ‘Craving Kits’
Taco Bell fans have long taken to social media to recreate their favorite menu items at home, but their creations never taste quite the same without the brand’s ingredients. Taco Bell at Home has introduced the first Crunchwrap Supreme and Chipotle Chicken Quesadilla “Cravings Kits,” featuring proprietary Taco Bell restaurant ingredients, seasonings and sauces essential to making these fan-favorites at home. The Craving Kits are the latest offerings from Kraft Heinz’s Taco Bell at Home line designed to make it easier than ever for fans to recreate and personalize their takes on beloved menu items.
“A partnership founded on a mutual obsession with their consumers, Kraft Heinz and Taco Bell created the Taco Bell at Home line to bring signature and crave worthy Taco Bell offerings and flavors straight to the grocery aisle and allow fans to make Taco Bell their way,” said Danielle Coopersmith, associate director of marketing for Taco Bell at Home. “Grounded in this core mission, our innovation strategy focuses on creating new products inspired by beloved Taco Bell classics that encourage fans to customize their at-home creations and take them to new heights.”
Perhaps the most iconic menu item in Taco Bell’s history, the Crunchwrap Supreme has taken the internet by storm with product videos – especially fans creating their own versions – garnering more than 50 million views on TikTok as of December. The quesadilla was one of Taco Bell’s best-selling menu items in 2023, and the chipotle sauce adds a kick to the comforting and consistent classic. Now, whether cooking solo for the first time, entertaining a crowd, or just in need of crunchy, cheesy goodness after a long day, fans can treat themselves to Taco Bell-approved versions of both.
“Our release of the Cravings Kits – the first of several Taco Bell at Home innovations planned for this year – is a great example of how Kraft Heinz is delivering against its goal to lead the future of food,” said Alan Kleinerman, vice president of disruptive innovation at The Kraft Heinz Company. “As we kick off 2024, we’re focused on finding the white spaces at retail where we can make an impact for fans and develop products we know they will be excited to try. Our partnership with Taco Bell is a great example of this.”
Now rolling out exclusively in Walmart stores and online nationwide, each Cravings Kit includes four servings of essential ingredients – just add a protein, any personalized additions to customize the creation, and enjoy from the comfort of your home. The Cravings Kits join a growing portfolio of products that make it possible to experience Taco Bell anywhere, anytime.
Taco Bell is a registered trademark owned and licensed by Taco Bell IP Holder, LLC.
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Goya Foods Donates 250K Pounds of Food to Texas Communities
Goya Foods of Texas donated 250,000 pounds of food to families and individuals in need throughout Texas with the help of Catholic Charities of Houston, Catholic Charities of San Antonio, Houston Food Bank and North Texas Food Bank.
“As we celebrate the birth of Christ within the blessed union of the Holy family, we’re helping to bring families in need together by providing a nourishing meal. This donation is a gift from our Goya family to families in Texas,” said Bob Unanue, the president and CEO of Goya Foods. “With the spirit of giving ingrained within our company values, we are committed to serving communities and advancing the well-being of all throughout the world.”
By partnering with local food banks and charitable organizations throughout Texas, Goya Foods of Texas will be able to efficiently distribute the food to communities where it will have the greatest impact. The donated food includes pantry staples, such as beans, rice, canned vegetables, broth, and spices, among others, allowing families to prepare hearty and nutritious meals.
Goya’s commitment to giving back extends beyond Texas. Through the company’s global initiative, Goya Gives, Goya is always at the forefront of natural disasters and humanitarian relief efforts, donating millions of pounds of food each year in the United States and worldwide. Most recently, Goya donated food to the people of Mexico, Maui, California, Turkey, and Syria.
To learn more about Goya Gives, please visit: www.goya.com
Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company and has established itself as the leader in Latin American food and condiments. Goya manufactures, packages, and distributes over 2,500 high-quality food products from Spain, the Caribbean, Mexico, Central, and South America. Goya products have their roots in the culinary traditions of Hispanic communities worldwide. The combination of authentic ingredients, robust seasonings, and convenient preparation makes Goya products ideal for every taste and table.
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Reservations Open for Brasserie B by Bobby Flay in Las Vegas
Award-winning chef Bobby Flay is bringing French-inspired favorites to his new restaurant inside Caesars Palace. Brasserie B by Bobby Flay is accepting reservations beginning January for brunch, lunch and dinner through OpenTable.
Brasserie B follows the tremendous success of Amalfi by Bobby Flay and offers an intersection of French cuisine and Flay’s creative touches. Visitors can expect the unexpected, as Flay puts his signature twists on traditional frites, unique raw bar selections, a variety of starters and entrees and desserts. Guests can also enjoy a beverage program featuring classic brasserie cocktails and martinis, France-focused wines by the glass, as well as draft beer, bottled beer and cider.
“I’m thrilled to unleash my new restaurant, Brasserie B, at Caesars Palace in Las Vegas,” Flay said. “Designed with Parisian brasseries in mind, the cuisine will appear to hit many French classics with tons of the impactful, bold flavors I’ve become known for. Get ready for the hustle, the bustle and the high-powered cooking of Brasserie B.”
Signature menu items include a variety of grilled proteins served with house-made French fries. The Lobster avec Frites features lobster with roasted garlic and lemon butter, and the Ribeye Piquant avec Fritesincludes steak with spicy and sweet glaze and chile butter. The lunch and brunch menu at Brasserie B showcases Flay’s take on popular dishes such as Eggs Royale, a variation of eggs benedict with smoked salmon and lemon chive hollandaise.
Designed by Olivia Jane Design, the restaurant transports guests from the heart of the Las Vegas Strip to a timeless brasserie in Paris. From the casino floor, guests are drawn to Brasserie B’s entrance by a neon sign curved along an exaggerated cornice and the warm interior lighting. The façade is reminiscent of a Parisian storefront with a rich, burgundy plaster.
“During our nearly 20-year partnership with Bobby Flay, he has taken our guests around the world through his restaurants – from the American Southwest to the Mediterranean,” said Terrence O’Donnell, SVP and general manager of Caesars Palace. “Now, with Brasserie B, he introduces guests to a different cuisine inspired by his travels in France. We are excited to offer another incredible dining destination at our resort, especially for brunch and lunch.”
Brasserie B features an L-shaped, 20-seat bar with weathered marble, fluted wood and zinc accents. The lounge flows into the main dining space, which includes a showstopping raw bar with a lit canopy that spills over the tables below. The intimate, 175-seat dining room features blown glass chandeliers, cane-backed cafe chairs and handmade subway tile. Burgundy banquettes line each of the spaces, and oversized mirrors clad the walls, amplifying the bustling energy that fills the room. A set of folding bistro-style doors bisect the space to create a private dining room with an abstract mural ceiling and illuminated wine displays.
Brasserie B by Bobby Flay is adjacent to Amalfi by Bobby Flay and Montecristo Cigar Bar inside Caesars Palace. The restaurant’s daily operation hours are 9 a.m. to 3:30 p.m. for brunch and 4:30 to 10 p.m. for dinner. For more information or to make a reservation, guests can visit caesars.com/caesars-palace/restaurants/brasserie-b.
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