As the Big Game approaches, Totino’s Pizza Rolls is making a bold play to rescue football fans from disappointing pizza delivery experiences in a new ad campaign airing during playoff season. In partnership with comedian and actor Pete Davidson, Totino’s aims to dethrone traditional flat pizza and help fans experience game day with Pizza Rolls snacks that are a touchdown in every bite.
While pizza remains the undisputed champion of the Big Game and topping the list of most ordered delivery foods, nothing ruins game day — other than the agony of your team taking a loss — like an unfortunate pizza delivery experience. Recognizing the plight of pizza lovers nationwide, Totino’s Pizza Rolls is stepping onto the field just in time for the playoffs, equipped with their arsenal of delicious, bite-sized pizza snacks that are ready in minutes.
“Flat Pizza has had its reign for far too long, which is why I’m teaming up with Totino’s Pizza Rolls in the fight for flavor,” said Davidson. “Let’s give the people what they deserve — delicious, piping hot pizza snacks!”
In two new ad spots developed in partnership with Dentsu Creative, Davidson delivers his signature style of comedy as he takes on pizza delivery and epic game day parties. In the first spot, “Pete’s Pre-Game,” Davidson spies on his neighbor struggling to receive a pizza delivery order and shows him why Totino’s is the best way to snack on game day. In “Pete’s Za Party,” consumers get a peek into his ultimate and over-the-top game day set up complete with a conveyer belt producing Pizza Rolls and even a built-in air fryer in the “hot seat,” all allowing him to enjoy Totino’s without ever having to leave his couch.
“We understand the importance of a great game day experience, and that starts with providing consumers unbeatable snacks offered at an affordable price point,” said Taylor Roseberry, brand experience manager for Totino’s. “With Totino’s Pizza Rolls, fans can expect a game-winning combination that delivers convenience and satisfaction in a delicious snack. This is brought to life in our creative campaign in collaboration with Davidson, whose comedic style and absurdly funny persona embodies the Totino’s brand perfectly.”
In addition to its collaboration with Davidson, Totino’s is surrounding the first-ever live Spanish broadcast of the Big Game on Univision with both a pre-show integration in partnership with fan-favorite hot sauce brand Tapatio. While no stranger to engaging and celebrating its growing fanbase of Hispanic snackers, Totino’s is releasing its first Spanish-language ad spot, “Hang Time” during Univision’s broadcast. The comedic spot shows how a pizza delivery driver’s day turns into an epic hang out as he joins the homeowner to experience first-hand the joys of selecting a superior snacking option like Totino’s Pizza Rolls.
Totino’s Pizza Rolls snacks promise to deliver an unmatched snacking experience for football fanatics. With the reliability of always being hot and ready in just minutes, these savory bites ensure a tasty touchdown celebration from the comfort of your couch.
For more information on all of Totino’s offerings, visit Totinos.com and follow Totino’s™ on social at Instagram, TikTok, Facebook and Twitter.
General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, General Mills generated fiscal 2023 net sales of U.S. $20.1 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion.
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Hot dog! Oscar Mayer has opened applications for Hotdoggers, inviting fans to apply for a one-year, full-time, paid gig behind the wheel of the iconic Wienermobile. Open through Jan. 31, the relished position offers fans the opportunity to become official spokespeople of the brand while living out its mission: sparking smiles.
Chosen applicants will represent the 37th class of Hotdoggers, joining a rich history of spreading joy and wiener whistles to adoring fans. Traveling an average of 20,000 miles each year, Hotdoggers visit at least 40 cities across the country and attend more than 1,200 events. Each member of the class is entrusted with driving and maintaining the 27-foot hot dog on wheels, along with creating social content for the brand’s channels during their “meat” and greets across the country.
“The title of a Hotdogger is a rare and coveted position unique to those seeking adventure and a once-in-a-lifetime experience,” said Ed Roland, ‘Top Dog’ and senior manager brand communications for Oscar Mayer at The Kraft Heinz Company. “Statistically speaking, more people have visited space than driven the Wienermobile! We take pride in welcoming the next class who will continue to uphold the tradition of sparking smiles and bringing buns of fun to fans across the U.S.”
Hotdoggers go above and beyond traditional “spokesperson” duties to represent the iconic Wienermobile – a sizzling fixture in American zeitgeist since it hit the hot dog highways in 1936. In recent years, Hotdoggers enjoyed a trip to Puerto Rico for the first time in more than 50 years, married 12 couples at the Little White Chapel in Las Vegas and introduced the first-ever hot dog-flavored frozen pop to fans in New York City.
The coveted Hotdogger title is granted to 12 applicants who cut the mustard. To learn more about Oscar Mayer, the Wienermobile or Hotdoggers, follow along on Facebook or Instagram.
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FoodieCon returns to the Food Network South Beach Wine & Food Festival presented by Capital One on Feb. 23-24. Now in its third iteration, FoodieCon recognizes the power and true influence that social media’s content creators hold in today’s world. It provides a platform for fans to interact directly with creators, while they provide tangible insights, learn from each other and gain more visibility.
FoodieCon brings together the most viral culinary content creators – from Joshua Weissman (@joshuaweissman, 1.8MM IG followers, 7MM TikTok followers) to Molly Baz (@mollybaz, 752K IG followers) to Toni Chapman (@themoodyfoody, 1MM IG followers, 1.5MM TikTok Followers) – and celebrities like Neil Patrick Harris (@nph, 9MM IG followers).
Tickets for FoodieCon events are sold separately and are now available, with 100 percent of net proceeds benefiting the Chaplin School of Hospitality & Tourism Management at Florida International University.
FoodieCon kicks off Friday, Feb. 23 with a Happy Hour hosted by Neil Patrick Harris, followed by an intimate FoodieCon Dinner, hosted by Robert Irvine (586K IG followers), Jake Cohen (@jakecohen 1M IG followers, 1.5M TikTok followers) and Olivia Tiedemann (@oliviatied 2.4M IG followers), who are collaborating on an exclusive, hyper-visual menu.
The all-day main event on Saturday, Feb. 24, hosted by W South Beach, will feature interactive panels, immersive activations, meet-and-greets, book signings, tastings and more, bringing the digital world of social media to life.
FoodieCon launched at SOBEWFF in 2023 to a sold-out crowd and expanded this past fall at the Food Network New York City Wine & Food Festival presented by Capital One (NYCWFF). In the last year, FoodieCon has received overwhelming positive feedback, attracting content creators from around the world.
Talent for FoodieCon at SOBEWFF 2024 features internationally recognized creators from around the world (from Miami to New Zealand, and beyond).
Founded by Lee Brian Schrager, SOBEWFF and NYCWFF have brought together top international culinary talent – from Alain Ducasse and Massimo Bottura to Michelle Bernstein and Evan Funke – for 23 years, generating more than $50 million in net proceeds for its charitable causes. Over the years, Schrager watched the role and influence of content creators exponentially grow within the culinary world and recognized an untapped opportunity to bring together this new generation of tastemakers. Bringing the digital environment of social media to life, FoodieCon® provides a platform for the content creator community to think about the role and influence of social media in the larger culinary landscape, and for fans to interact directly with their favorite personalities.
The programming for FoodieCon 2024 will be released in the coming weeks.
FoodieCon tickets are now available at sobewff.org/foodiecon. Follow @foodiecon on Instagram and TikTok (@foodieconfest).
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