Taco Bell at Home Introduces Crunchwrap, Quesadilla ‘Craving Kits’
Taco Bell fans have long taken to social media to recreate their favorite menu items at home, but their creations never taste quite the same without the brand’s ingredients. Taco Bell at Home has introduced the first Crunchwrap Supreme and Chipotle Chicken Quesadilla “Cravings Kits,” featuring proprietary Taco Bell restaurant ingredients, seasonings and sauces essential to making these fan-favorites at home. The Craving Kits are the latest offerings from Kraft Heinz’s Taco Bell at Home line designed to make it easier than ever for fans to recreate and personalize their takes on beloved menu items.
“A partnership founded on a mutual obsession with their consumers, Kraft Heinz and Taco Bell created the Taco Bell at Home line to bring signature and crave worthy Taco Bell offerings and flavors straight to the grocery aisle and allow fans to make Taco Bell their way,” said Danielle Coopersmith, associate director of marketing for Taco Bell at Home. “Grounded in this core mission, our innovation strategy focuses on creating new products inspired by beloved Taco Bell classics that encourage fans to customize their at-home creations and take them to new heights.”
Perhaps the most iconic menu item in Taco Bell’s history, the Crunchwrap Supreme has taken the internet by storm with product videos – especially fans creating their own versions – garnering more than 50 million views on TikTok as of December. The quesadilla was one of Taco Bell’s best-selling menu items in 2023, and the chipotle sauce adds a kick to the comforting and consistent classic. Now, whether cooking solo for the first time, entertaining a crowd, or just in need of crunchy, cheesy goodness after a long day, fans can treat themselves to Taco Bell-approved versions of both.
“Our release of the Cravings Kits – the first of several Taco Bell at Home innovations planned for this year – is a great example of how Kraft Heinz is delivering against its goal to lead the future of food,” said Alan Kleinerman, vice president of disruptive innovation at The Kraft Heinz Company. “As we kick off 2024, we’re focused on finding the white spaces at retail where we can make an impact for fans and develop products we know they will be excited to try. Our partnership with Taco Bell is a great example of this.”
Now rolling out exclusively in Walmart stores and online nationwide, each Cravings Kit includes four servings of essential ingredients – just add a protein, any personalized additions to customize the creation, and enjoy from the comfort of your home. The Cravings Kits join a growing portfolio of products that make it possible to experience Taco Bell anywhere, anytime.
Taco Bell is a registered trademark owned and licensed by Taco Bell IP Holder, LLC.
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Goya Foods Donates 250K Pounds of Food to Texas Communities
Goya Foods of Texas donated 250,000 pounds of food to families and individuals in need throughout Texas with the help of Catholic Charities of Houston, Catholic Charities of San Antonio, Houston Food Bank and North Texas Food Bank.
“As we celebrate the birth of Christ within the blessed union of the Holy family, we’re helping to bring families in need together by providing a nourishing meal. This donation is a gift from our Goya family to families in Texas,” said Bob Unanue, the president and CEO of Goya Foods. “With the spirit of giving ingrained within our company values, we are committed to serving communities and advancing the well-being of all throughout the world.”
By partnering with local food banks and charitable organizations throughout Texas, Goya Foods of Texas will be able to efficiently distribute the food to communities where it will have the greatest impact. The donated food includes pantry staples, such as beans, rice, canned vegetables, broth, and spices, among others, allowing families to prepare hearty and nutritious meals.
Goya’s commitment to giving back extends beyond Texas. Through the company’s global initiative, Goya Gives, Goya is always at the forefront of natural disasters and humanitarian relief efforts, donating millions of pounds of food each year in the United States and worldwide. Most recently, Goya donated food to the people of Mexico, Maui, California, Turkey, and Syria.
To learn more about Goya Gives, please visit: www.goya.com
Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company and has established itself as the leader in Latin American food and condiments. Goya manufactures, packages, and distributes over 2,500 high-quality food products from Spain, the Caribbean, Mexico, Central, and South America. Goya products have their roots in the culinary traditions of Hispanic communities worldwide. The combination of authentic ingredients, robust seasonings, and convenient preparation makes Goya products ideal for every taste and table.
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Flagship Food Group Appoints Butler CEO, Board Member
Flagship Food Group has appointed Adam Butler as chief executive officer and member of the company’s advisory board.
Prior to joining Flagship, Butler had a highly successful 17-year career at Kraft Heinz where he spearheaded the transformation for many of the brands in the U.S. as president for the convenient meals, frozen, coffee, cold beverages, and nuts categories. Most recently, Butler led the No. 2 Global Kraft Heinz market by accelerating topline, margin, market share, and employee engagement growth as the CEO of Kraft Heinz Canada.
Butler had senior leadership over brands including Kraft Mac & Cheese, Lunchables, Planters, Ore-Ida, Maxwell House, Kool-Aid and Bagel Bites, among others.
“We are so excited about Adam joining our company as we enter a new chapter of growth of our brands, products, and facilities,” said Rob Holland, Flagship Food Group’s executive chairman. “Having acquired five businesses and more than doubled our business in recent years, we’ve been carefully considering candidates for this position for quite some time. We met a number of outstanding people in the process; and Adam is someone with the unique combination of skill, experience, and passion that I know will make a great leader.”
Holland will remain chairman of the board and will continue to provide strategic leadership as the business develops into the future.
“I could not be more humbled and honored to join Rob and the Flagship group in the exciting journey ahead,” said Butler. “The market they serve is without question one of the most dynamic and influential drivers of food globally, and Flagship is well positioned to be an explosive and transformative leader in the space. I had the opportunity to spend time with a number of exciting and growing organizations looking for the right fit, and there is not a more impressive combination of brands, business models, culture and people out there.”
Based in Flagship Food Group’s Denver office, Butler will be charged with continuing the rapid growth the company has been driving in its brands in recent years, while also creating a strategy to bring unity and cohesion to the overall enterprise.
“Flagship has truly become one of the largest and most important players in the premium and Hispanic food space, and I’m excited to have attracted the talent that will leverage this position in the marketplace to drive accelerated growth, more solutions for our customers, and a broader reach to consumers across North America,” added Holland.
Flagship Food Group believes that its brands are among the fastest growing and most coveted in the industry; its 505 Southwestern and Young Guns brands are considered the largest and most historic brands in the Hatch Valley Green Chile space. Its Yucatan Guacamole brand was first-to-market in scaled retail guacamole nearly three decades ago and together with Cabo Fresh, creates one of the largest brand groups in the category.
Its La Tortilla Factory brand was an early innovator in better-for-you tortillas and today remains the largest, nationally distributed brand of tortillas that is specifically focused on organic and better-for-you. Its TJ Farms brand is one the fastest growing brands in its category of frozen snacks, sides, and potato products. Flagship operates five plants and warehouses across California, Kansas, New Mexico, and Mexico, and maintains sales, R&D, and support facilities in Colorado, California, Idaho, and Minnesota.
“Flagship brings a growing stable of premium brands with rich heritage and unparalleled quality to one of the fastest growing segments in food. Together, we’re going to forge a new frontier of flavor, and I am extremely fortunate to get the chance to work alongside such a passionate and talented group,” said Butler.
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