Paesana: Good for Customers, Good for Business
According to the United States Department of Agriculture, sales of organic foods in the U.S. increased from $11 billion in 2004 to $27 billion in 2012. The USDA also reported that the 7.4 percent growth rate in organic food sales during 2012 was more than double the annual growth rate for all food sales that year. Furthermore, the Organic Trade Association states that the trend is expanding as Americans are continuing to widen their demand for organic foods – with sales of organic products in the U.S. increasing to $35.1 billion in 2013.
The consumer appetite for healthier choices is growing considerably and rapidly. However, that doesn’t mean today’s shoppers are willing to give up taste. A simple “organic” label is no longer enough to convert or retain the loyalty of food buyers and chefs who demand noticeably fresher taste, as well. L&S Packing Company, a family owned business, has introduced its line of premium quality Paesana Organic Pasta Sauces and New Premium Organic Condiments to meet that doubled-up demand.
“Our premium organic pasta sauces are rich in nutrients and are made with the freshest ingredients without additives,” said Jacqueline Scaramelli-Massaro, L&S Vice President. “They’re also sautéed to perfection just like all our other sauces to capture the finest and fullest flavor.”
The line is being touted as just as flavorful as the delicious sauces the family’s great-grandmother proudly and lovingly made in her kitchen way back in 1902.
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“Seeking organic brands on store shelves has become a top priority for millions and millions of consumers, particularly moms who are reading nutrition labels more carefully than ever to assure that their families are eating foods that are good for them,” said Scaramelli-Massaro, a mother who knows first-hand that nutritional choices are important, but also that those choices need to provide superior taste.
Paesana Premium Organic Pasta Sauces are available in five flavors, including Tomato & Basil, Tuscan Pepper, Marinara, Vodka Sauce and Roasted Garlic. All flavors are made with 100 percent imported Italian tomatoes selected at the height of freshness. Paesana Premium Organic Condiments currently feature Marinated Mushrooms, Portobello Mushrooms and Non Pareil Capers. The new lines of sauces and condiments are also organically certified by QAI and are gluten free.
As is the case with all products from L&S Packing Company, Paesana Premium Organic Pasta Sauces and Condiments have undergone highly rigorous quality control processes and have also been taste-tested through every phase of product development. “The depth and breadth of our commitment to quality and our dedication to unmatched flavor have defined our family and our company for generations,” said L&S President Louis Scaramelli, IV. “We’re excited to say that our organic pasta sauces have exceeded our own highly stringent criteria and demanding expectations for healthier ingredients combined with incredible taste, and we’re certain these top quality sauces will be extremely popular with today’s continuously growing numbers of health-conscious consumers.”
Angel’s Salumi Nostrano
The All Natural Nostrano Salami from Angel’s Salumi & Truffles is a classic Italian-style salami made with 100 percent Berkshire pork meat that has been dry-cured and fermented. Aged best soft cialis It may damage nerves and blood vessels involved in erection. In fact, it needs not only clinic cure but also some secondary recovery depending on diet and regular living habits, therefore, as for uterine fibroid, what should the patients pay attentions on ? Say “No” to those cold foods. discounts on levitra You need to know that taking the jelly will work in just 15 minutes and help you to breathe normally. http://www.slovak-republic.org/docs/schengen-visa-application.pdf levitra no prescription Incubation period of this virus is viagra 20mg 3-6 days during which no symptoms are present. for three months, it captures the flavor of northern Italy with coarsely ground Berkshire pork, black peppercorns and red wine. It has a mild peppery taste that pairs well with melon and figs.
The 6.5-ounce Nostrano Salami retails for $10.30.
La San Marzano Sauces: Made in Italy with Mama’s Recipes
By Lorrie Baumann
La Regina di San Marzano has been co-packing pasta sauces in Italy for major U.S. brands for the past decade, but now the company is ready to take off the mask and step into the American market under its own name, the La San Marzano brand. The company introduced six varieties of pasta sauces: La San Marzano Marinara, Tomato Basil, Arrabbiata, Roasted Garlic, Four Cheese and Vodka, into the American market late last year with regional distribution in New York specialty retailers and on Amazon. “All of these flavors are made with premium ingredients, fresh ingredients,” said Sergio Pagnini, La Regina di San Marzano’s North American Area Manager for the U.S. and Canada. The company is headed up by Felice Romano, the son of its founder Antonio Romano.
The brand is now ready to start expanding its reach outside the metropolitan New York City area and expects to be in national distribution within the next five years. Growth will be incremental, with every new retailer starting with in-store demonstrations, according to Pagnini. “It’s very important that the consumer taste this product, because the product is something else,” he said. Once consumers have tasted the sauces, sales will follow, he added. “A lot of companies are doing a lot of marketing because 70 or 80 percent of their success is the marketing and 20 percent is the product. Our case is very different…. It’s very important for us that people taste the product. That’s the first thing we do because we don’t have to brainwash the consumers before they taste it. They taste it, and then we talk.”
The La San Marzano sauces are made without tomato paste or sugar, and the fresh tomatoes that go into them are authentic San Marzano tomatoes grown from seed in the company’s own fields below Mount Vesuvius. “This sauce is how an Italian mom makes the sauce in Italy,” Pagnini said. “We own the seeds. We grow them. We harvest. Everything in the sauce is made by us…. It’s a classical Italian family business.” Pictures of the fields are posted on the company’s website at www.lasanmarzano.com, and consumer inquiries that come to the website are all answered, Pagnini said.
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The sauces are made in Italy, where it’s illegal to use genetically modified ingredients, and exported to the United States, where they’re certified to contain no GMOs to reassure American consumers who may not be aware that their Italian origin forbids GMOs. “Everything starts with the tomatoes. We are the tomatoes,” Pagnini said.
The sauces are also gluten free, and in addition to the San Marzano tomatoes, all other ingredients are sourced in Italy from the region around Naples, including Parmigiano aged 36 months, Pecorino Romano DOP and fresh basil, garlic and onions picked from fields near the Amalfi coast. “We don’t use pre-prepared garlic powder,” Pagnini said. “We cut and clean the garlic…. The workers in the plant prepare the ingredients as they prepare in their own kitchens.”
The company has conducted third-party blind taste-testing in which its Marinara and Arrabbiata sauces were compared with other major brands for aroma, chunkiness, flavor and taste. Consumers were asked whether they’d buy it. In those taste tests, the La San Marzano sauces came out on top in each of those categories. The sauces are sold in 24-ounce jars that retail for around $7.99.
