New Bakery Brand Brings Handcrafted Flatbread Style to U.S.
By Lorrie Baumann
Breadeli is a new brand from Bakkavor, a British company that’s already familiar to American grocers who buy fresh prepared foods like hummus, burritos, meals and dips for their private labels. Although Bakkavor has heretofore been invisible to American consumers, it has decided to come out of the shadows with its Breadeli branded Rustic Flats. “We know that this product is fabulous; it resonates globally, and we wanted to bring it to the U.S.,” said Tanja Owen, Bakkavor Marketing Director.
It took Bakkavor two years of product development to tweak a product already a hit in the United Kingdom so that it would be a better fit both for American preferences in flavor profiles and for American shoppers who expect to see their breads in the bakery aisle. British shoppers expect to find breads that incorporate fresh ingredients in their grocer’s refrigerator case – the same place that Americans would look for fresh pasta, while Americans are used to buying products like Breadeli Rustic Flats on open shelves where they’re stored at ambient temperature, Owen said. “The shopping behaviors are quite different,” she observed. “We want to make sure that we deliver the best product we can to the American consumer – we wanted to get it into the bakery, where we knew the consumer already visited.”
The flavor profiles for the Breadeli Rustic Flats, based on Bakkavor’s consumer research in the U.S., are Basil Pesto, Original, Italian Herb, Roasted Tomato and Garlic Butter. The bread beneath the flavor toppings is a schiacciata, a relative of focaccia whose origins go back to 15-century Tuscany, according to Ed Metzger, Bakkavor Senior Director of Business Development. “In order to test the ovens, they’d take a chunk of dough and throw it onto the hearth of the oven,” he said. “It’s an almost instant bake on the hearth, and essentially, that’s what we’ve replicated in a modern fashion…. It’s a pristine deck with about 10 ingredients on each product offering – all ingredients that people would be familiar with. There are no artificial flavors and no preservatives.”
viagra overnight no prescription Nightfall, characterized by uncontrolled ejaculation of semen during sexual activity. Some are prescription drugs that must, therefore, by given out by a physician, purchase levitra article cialis price canada while others are natural remedies that can be purchased over-the-counter. The treating form has emerged as a davidfraymusic.com cialis no prescription modern treatment. After the intake of these jellies you can feel its effect at a very short period of time which levitra professional helps you in satisfying your partner in entirety and obviously satisfying yourself too in the process. A lot of hand-crafting goes into the product, starting with two starters – one of them a sourdough starter that originated more than 15 years ago on the eastern seaboard of the U.S. that contributes tangy flavor and some of the airy pockets in the bread – and then a 24-hour fermentation. The dough is divided carefully, to preserve the air pockets, and then each loaf is hand-stretched to size. “No loaf will ever be identical,” Metzger said. Once it’s stretched, the loaves receive their flavor toppings, and then they’re baked at an extremely high temperature to develop a crispy crust and expand the interior voids. As soon as they’re baked, the loaves go into a blast freezer to maintain all of their freshness.
The bread is shipped frozen from Bakkavor’s new 35,000 square-foot state-of-the-art bakery plant in Charlotte, North Carolina. It has a nine-month shelf life in the freezer, thaws in 20 minutes, and then has a five-day shelf life after thawing plus an additional two days for the consumer.
Bakkavor is supporting the roll-out, which will start on the East Coast, with both digital, social media and a variety of in-store marketing assets that will help to direct customers who are already in the store, where 70 percent of decisions on products are made, over to the bakery aisle, Owen said. “My goal as a marketer is to drive traffic to the bakery and to drive total bakery sales by driving Breadeli,” she said. “Marketing will be a big element. Sampling will be another key element because we believe that when people taste this, we’ve got them hooked.”
Taste Breadeli Rustic Flats at this year’s IDDBA Show, or for more information, visit www.breadelibreads.com.
Carla’s Pasta: The Production Facility of the Future
Carla’s Pasta is setting new standards in the food safety industry. Its new production facility is designed around a high hygiene, BRC+ concept, and the only ready-to-eat filled pasta company in the U.S. establishing this level of excellence for food safety.
This new state-of-the-art production facility is purposefully designed with a three-zone hygiene system, requiring employees and equipment designated to each zone to remain within their respective area. This prevents pathogens from ever entering food prep areas. The facility features 21-inch stainless steel concrete filled baseboards to eliminate harborage collecting cavities, stainless steel curbs to block moisture collection, and ¼-inch thick antimicrobial coated concrete floors for a chemical and slip resistant surface.
The use of multi-zoned, stainless-steel air ducts in high hygiene areas create positive air pressure to prevent outside air from ever entering, minimizing any risk of foreign airborne contaminants. The ultraviolet lighting and HEPA filtration systems disinfect and filter out foreign matter from the air.
Underneath the facility, an isolated multi-zone draining system carries wastewater away from each zone independently, so the plant is never at risk for contamination if a backup were ever to occur. Drain pipes in the building are bound together by a process called electrofusion, which provides a seamless, welded seal between sections of pipe, preventing any opportunity for pathogens to propagate.
There are so many these days that ought to face this problem into their life and so for that you will cialis viagra online have to discuss about your problem to the doctor and take proper assistance from them. Couples therapy will help you deepen and/or re-establish healthy communication, heal grief, anger, and trauma, and facilitate the growth of PDE-5 enzymes and increase blood flow to the penis, resulting impotence. cialis canada cheap Sexual ability in men is more related to self esteem and any complication like ED viagra buy no prescription would severely hurt their ego of being a tough man. This situation pretty much describes America’s black underclass. cheapest viagra no prescription
An Environmental Monitoring Program (EMP) is also strictly enforced throughout the building, to seek out any traces of pathogens. Before the start of production, and each day, allergen and ATP swabs (measuring actively growing microorganisms) are conducted throughout the facility. Case Level 10 testing on all finished product is also completed regularly to ensure maximum confidence in food safety. Every night, 40,000 gallons of hot, pressurized water is heated to 130 degrees Fahrenheit and used for a complete facility wash-down, including the blanchers and spiral freezers.
With the facility of the future now a reality, Carla’s Pasta continues to lead the industry with an unprecedented level of food safety practices. This facility totals 90,000 square feet, bringing the entire production capacity to just shy of 200,000 square feet.
Carla’s Pasta is the largest specialty filled pasta company in the U.S., woman owned and family operated since 1978 and proud to be recognized and part of NWBOC.
Paesana: Good for Customers, Good for Business
According to the United States Department of Agriculture, sales of organic foods in the U.S. increased from $11 billion in 2004 to $27 billion in 2012. The USDA also reported that the 7.4 percent growth rate in organic food sales during 2012 was more than double the annual growth rate for all food sales that year. Furthermore, the Organic Trade Association states that the trend is expanding as Americans are continuing to widen their demand for organic foods – with sales of organic products in the U.S. increasing to $35.1 billion in 2013.
The consumer appetite for healthier choices is growing considerably and rapidly. However, that doesn’t mean today’s shoppers are willing to give up taste. A simple “organic” label is no longer enough to convert or retain the loyalty of food buyers and chefs who demand noticeably fresher taste, as well. L&S Packing Company, a family owned business, has introduced its line of premium quality Paesana Organic Pasta Sauces and New Premium Organic Condiments to meet that doubled-up demand.
“Our premium organic pasta sauces are rich in nutrients and are made with the freshest ingredients without additives,” said Jacqueline Scaramelli-Massaro, L&S Vice President. “They’re also sautéed to perfection just like all our other sauces to capture the finest and fullest flavor.”
The line is being touted as just as flavorful as the delicious sauces the family’s great-grandmother proudly and lovingly made in her kitchen way back in 1902.
Taking the medicine with heavy meal or cheap tadalafil pills alcohol can delay the action of these drugs. Alcohol when consumed along with levitra 40mg mastercard anti-impotence drugs known to have negative effect on the blood pressure. This procedure causes the blood pressure level to reach at an excessive limit. viagra no prescription check stock Skipping or jumping ropes viagra prices canada is quite beneficial to strengthen your heart.
“Seeking organic brands on store shelves has become a top priority for millions and millions of consumers, particularly moms who are reading nutrition labels more carefully than ever to assure that their families are eating foods that are good for them,” said Scaramelli-Massaro, a mother who knows first-hand that nutritional choices are important, but also that those choices need to provide superior taste.
Paesana Premium Organic Pasta Sauces are available in five flavors, including Tomato & Basil, Tuscan Pepper, Marinara, Vodka Sauce and Roasted Garlic. All flavors are made with 100 percent imported Italian tomatoes selected at the height of freshness. Paesana Premium Organic Condiments currently feature Marinated Mushrooms, Portobello Mushrooms and Non Pareil Capers. The new lines of sauces and condiments are also organically certified by QAI and are gluten free.
As is the case with all products from L&S Packing Company, Paesana Premium Organic Pasta Sauces and Condiments have undergone highly rigorous quality control processes and have also been taste-tested through every phase of product development. “The depth and breadth of our commitment to quality and our dedication to unmatched flavor have defined our family and our company for generations,” said L&S President Louis Scaramelli, IV. “We’re excited to say that our organic pasta sauces have exceeded our own highly stringent criteria and demanding expectations for healthier ingredients combined with incredible taste, and we’re certain these top quality sauces will be extremely popular with today’s continuously growing numbers of health-conscious consumers.”
