Winn-Dixie Lets Mardi Gras Good Times Roll
Let the good times roll with Winn-Dixie during Carnival season this year. The grocer is now offering freshly baked king cakes in more than 50 different varieties, including traditional cinnamon, cream cheese, strawberry and chocolate – as well as two new flavors, cannoli and Chantilly. (Photo: Business Wire)
Let the good times roll with Winn-Dixie during Carnival season this year. The grocer is honoring its long-standing heritage by celebrating time-honored traditions and flavors locals know and love. From king cakes to parades, Winn-Dixie has all the classic food and fun to make this year’s Mardi Gras memorable.
Jennifer Robertson, regional vice president, said, “We are incredibly proud to serve the unique communities in Louisiana for nearly 70 years. It is a privilege to honor the long-standing local traditions that make our home truly special, and we are excited to join hands with our neighbors to revel in the spirit of Mardi Gras again this year. This Carnival season, Winn-Dixie continues to celebrate the fun-filled culture and decadent flavors that connect us all to the heart of the Gulf Coast. Laissez les bons temps rouler!”
A Carnival season staple, Winn-Dixie is now offering freshly baked king cakes in more than 50 different varieties, including traditional cinnamon, cream cheese, strawberry and chocolate – as well as two new flavors, cannoli and Chantilly. To pair with its tasty and unique king cakes, Winn-Dixie also offers a variety of party-ready foods, including a selection of freshly prepared finger sandwiches and delicious assorted wings. Customers can conveniently shop for Mardi Gras themed décor and apparel, plus award-winning beer, wine and liquor options at their neighborhood stores.
Winn-Dixie is proud to infuse local stores with the spirit of Mardi Gras and celebrate with customers throughout the season by hosting several free events across the Gulf Coast. Local community members can enjoy fun-filled revelry to celebrate while they shop at their neighborhood stores. Festivities will include:
- King Cake Sampling in Louisiana: To give locals a taste of the season and energize their Carnival spirit, Winn-Dixie stores across Louisiana will host free king cake sampling events every Friday (Jan. 12, Jan. 19, Jan. 26, Feb. 2 and Feb. 9) from 5 to 7 p.m. leading up to Mardi Gras.
- Long Beach Winn-Dixie Pre-Parade Party: Ahead of the Carnival Association of Long Beach’s annual Mardi Gras night parade, the Winn-Dixie store, located at 109 N. Cleveland Ave. in Long Beach, Miss., will host a family friendly community party on Saturday, Feb. 3 from 3 to 6 p.m.with music and delicious food for pre-parade snacking.
- King Cake Decorating Parties in Greater New Orleans and Pensacola areas: Select Winn-Dixie stores in the greater New Orleans and Pensacola areas will host free king cake decorating parties on Saturday, Feb. 3 from 11 a.m. to 3 p.m. for families to revel in the season together.
- Airline Drive Winn-Dixie: 5901 Airline Drive, Metairie, LA 70003
- Luling Winn-Dixie: 12125 U.S. Highway 90, Luling, LA 70070
- Covington Winn-Dixie: 2100 Collins Blvd., Suite 132, Covington, LA 70433
- Gramercy Winn-Dixie: 1803 LA Highway 3125, Gramercy, LA 70052
- Eastgate Winn-Dixie: 7135 N. Ninth Ave., Pensacola, FL 32504
- Cantonment Marketplace Winn-Dixie: 1550 S. U.S. Highway 29, Cantonment, FL 32533
- Meet-and-Greet with Local Artist, Becky Fos: In partnership with Coca-Cola, Winn-Dixie will host four meet-and-greet events for customers to receive a free signed print from popular local artist Becky Fos in select Louisiana and Mississippi stores:
- Wednesday, Jan. 31 from 10 a.m. to noon at the Kenner Winn-Dixie, located at 2104 Williams Blvd., Kenner, LA 70062
- Wednesday, Jan. 31 from 4 to 6 p.m. at the Mandeville Winn-Dixie, located at 4100 LA Highway 59, Mandeville, LA 70471
- Thursday, Feb. 1 from 10 a.m. to noon at the Gause Blvd. Winn-Dixie, located at 2985 Gause Blvd., Slidell, LA 70461
- Thursday, Feb. 1 from 4 to 6 p.m.at the Gulfport Winn-Dixie, located at 11312 U.S. Highway 49, Gulfport, MS 39503
On Feb. 13, Mardi Gras day, Winn-Dixie will join two krewes in Louisiana to celebrate with parade-goers. Neighbors are encouraged to look for the Winn-Dixie float at the Krewe of Bogue Falaya in Covington and the Krewe of Argus in Metairie. Riders will throw the grocer’s signature items including specialty beads and cups, SE Grocers snacks, Winn-Dixie swag items and coupons. Local stores will remain open during normal business hours on Fat Tuesday to serve customers as they partake in the merrymaking.
With nearly 100 years of experience serving southeastern communities, Winn-Dixie remains steadfast in its goal to provide customers with a localized experience focused on superior value and convenience. The grocer is committed to providing extensive selections of local favorites and everyday brands with winning prices to make every “making groceries” experience easy and convenient. For more information, customers are encouraged to visit www.winndixie.com.
Founded in 1925, Winn-Dixie grocery stores and liquor stores serve communities throughout five southeastern states – Alabama, Florida, Georgia, Louisiana and Mississippi. Winn-Dixie Stores, Inc. is a subsidiary of Southeastern Grocers, an omnichannel retailer and one of the largest conventional supermarket companies in the U.S., serving customers in brick-and-mortar grocery stores and liquor stores as well as online with convenient grocery delivery and curbside pickup throughout the Southeast.
Southeastern Grocers Inc. parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is an omnichannel retailer and one of the largest conventional supermarket companies in the U.S., serving customers in brick-and-mortar grocery stores and liquor stores as well as online with convenient grocery delivery and curbside pickup throughout Alabama, Florida, Georgia, Louisiana and Mississippi. Fresco y Más, Harveys Supermarket and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and caring associates and a strong commitment to providing the best possible quality and value to customers. For more information, visit www.frescoymas.com, www.harveyssupermarkets.com and www.winndixie.com.
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Totino’s Scores Pete Davidson for NFL Playoff Promotion
As the Big Game approaches, Totino’s Pizza Rolls is making a bold play to rescue football fans from disappointing pizza delivery experiences in a new ad campaign airing during playoff season. In partnership with comedian and actor Pete Davidson, Totino’s aims to dethrone traditional flat pizza and help fans experience game day with Pizza Rolls snacks that are a touchdown in every bite.
While pizza remains the undisputed champion of the Big Game and topping the list of most ordered delivery foods, nothing ruins game day — other than the agony of your team taking a loss — like an unfortunate pizza delivery experience. Recognizing the plight of pizza lovers nationwide, Totino’s Pizza Rolls is stepping onto the field just in time for the playoffs, equipped with their arsenal of delicious, bite-sized pizza snacks that are ready in minutes.
“Flat Pizza has had its reign for far too long, which is why I’m teaming up with Totino’s Pizza Rolls in the fight for flavor,” said Davidson. “Let’s give the people what they deserve — delicious, piping hot pizza snacks!”
In two new ad spots developed in partnership with Dentsu Creative, Davidson delivers his signature style of comedy as he takes on pizza delivery and epic game day parties. In the first spot, “Pete’s Pre-Game,” Davidson spies on his neighbor struggling to receive a pizza delivery order and shows him why Totino’s is the best way to snack on game day. In “Pete’s Za Party,” consumers get a peek into his ultimate and over-the-top game day set up complete with a conveyer belt producing Pizza Rolls and even a built-in air fryer in the “hot seat,” all allowing him to enjoy Totino’s without ever having to leave his couch.
“We understand the importance of a great game day experience, and that starts with providing consumers unbeatable snacks offered at an affordable price point,” said Taylor Roseberry, brand experience manager for Totino’s. “With Totino’s Pizza Rolls, fans can expect a game-winning combination that delivers convenience and satisfaction in a delicious snack. This is brought to life in our creative campaign in collaboration with Davidson, whose comedic style and absurdly funny persona embodies the Totino’s brand perfectly.”
In addition to its collaboration with Davidson, Totino’s is surrounding the first-ever live Spanish broadcast of the Big Game on Univision with both a pre-show integration in partnership with fan-favorite hot sauce brand Tapatio. While no stranger to engaging and celebrating its growing fanbase of Hispanic snackers, Totino’s is releasing its first Spanish-language ad spot, “Hang Time” during Univision’s broadcast. The comedic spot shows how a pizza delivery driver’s day turns into an epic hang out as he joins the homeowner to experience first-hand the joys of selecting a superior snacking option like Totino’s Pizza Rolls.
Totino’s Pizza Rolls snacks promise to deliver an unmatched snacking experience for football fanatics. With the reliability of always being hot and ready in just minutes, these savory bites ensure a tasty touchdown celebration from the comfort of your couch.
For more information on all of Totino’s offerings, visit Totinos.com and follow Totino’s™ on social at Instagram, TikTok, Facebook and Twitter.
General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, General Mills generated fiscal 2023 net sales of U.S. $20.1 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion.
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Wanted: Hotdoggers to Drive the Oscar Mayer Wienermobile
Hot dog! Oscar Mayer has opened applications for Hotdoggers, inviting fans to apply for a one-year, full-time, paid gig behind the wheel of the iconic Wienermobile. Open through Jan. 31, the relished position offers fans the opportunity to become official spokespeople of the brand while living out its mission: sparking smiles.
Chosen applicants will represent the 37th class of Hotdoggers, joining a rich history of spreading joy and wiener whistles to adoring fans. Traveling an average of 20,000 miles each year, Hotdoggers visit at least 40 cities across the country and attend more than 1,200 events. Each member of the class is entrusted with driving and maintaining the 27-foot hot dog on wheels, along with creating social content for the brand’s channels during their “meat” and greets across the country.
“The title of a Hotdogger is a rare and coveted position unique to those seeking adventure and a once-in-a-lifetime experience,” said Ed Roland, ‘Top Dog’ and senior manager brand communications for Oscar Mayer at The Kraft Heinz Company. “Statistically speaking, more people have visited space than driven the Wienermobile! We take pride in welcoming the next class who will continue to uphold the tradition of sparking smiles and bringing buns of fun to fans across the U.S.”
Hotdoggers go above and beyond traditional “spokesperson” duties to represent the iconic Wienermobile – a sizzling fixture in American zeitgeist since it hit the hot dog highways in 1936. In recent years, Hotdoggers enjoyed a trip to Puerto Rico for the first time in more than 50 years, married 12 couples at the Little White Chapel in Las Vegas and introduced the first-ever hot dog-flavored frozen pop to fans in New York City.
The coveted Hotdogger title is granted to 12 applicants who cut the mustard. To learn more about Oscar Mayer, the Wienermobile or Hotdoggers, follow along on Facebook or Instagram.
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