Totino’s Scores Pete Davidson for NFL Playoff Promotion
As the Big Game approaches, Totino’s Pizza Rolls is making a bold play to rescue football fans from disappointing pizza delivery experiences in a new ad campaign airing during playoff season. In partnership with comedian and actor Pete Davidson, Totino’s aims to dethrone traditional flat pizza and help fans experience game day with Pizza Rolls snacks that are a touchdown in every bite.
While pizza remains the undisputed champion of the Big Game and topping the list of most ordered delivery foods, nothing ruins game day — other than the agony of your team taking a loss — like an unfortunate pizza delivery experience. Recognizing the plight of pizza lovers nationwide, Totino’s Pizza Rolls is stepping onto the field just in time for the playoffs, equipped with their arsenal of delicious, bite-sized pizza snacks that are ready in minutes.
“Flat Pizza has had its reign for far too long, which is why I’m teaming up with Totino’s Pizza Rolls in the fight for flavor,” said Davidson. “Let’s give the people what they deserve — delicious, piping hot pizza snacks!”
In two new ad spots developed in partnership with Dentsu Creative, Davidson delivers his signature style of comedy as he takes on pizza delivery and epic game day parties. In the first spot, “Pete’s Pre-Game,” Davidson spies on his neighbor struggling to receive a pizza delivery order and shows him why Totino’s is the best way to snack on game day. In “Pete’s Za Party,” consumers get a peek into his ultimate and over-the-top game day set up complete with a conveyer belt producing Pizza Rolls and even a built-in air fryer in the “hot seat,” all allowing him to enjoy Totino’s without ever having to leave his couch.
“We understand the importance of a great game day experience, and that starts with providing consumers unbeatable snacks offered at an affordable price point,” said Taylor Roseberry, brand experience manager for Totino’s. “With Totino’s Pizza Rolls, fans can expect a game-winning combination that delivers convenience and satisfaction in a delicious snack. This is brought to life in our creative campaign in collaboration with Davidson, whose comedic style and absurdly funny persona embodies the Totino’s brand perfectly.”
In addition to its collaboration with Davidson, Totino’s is surrounding the first-ever live Spanish broadcast of the Big Game on Univision with both a pre-show integration in partnership with fan-favorite hot sauce brand Tapatio. While no stranger to engaging and celebrating its growing fanbase of Hispanic snackers, Totino’s is releasing its first Spanish-language ad spot, “Hang Time” during Univision’s broadcast. The comedic spot shows how a pizza delivery driver’s day turns into an epic hang out as he joins the homeowner to experience first-hand the joys of selecting a superior snacking option like Totino’s Pizza Rolls.
Totino’s Pizza Rolls snacks promise to deliver an unmatched snacking experience for football fanatics. With the reliability of always being hot and ready in just minutes, these savory bites ensure a tasty touchdown celebration from the comfort of your couch.
For more information on all of Totino’s offerings, visit Totinos.com and follow Totino’s™ on social at Instagram, TikTok, Facebook and Twitter.
General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, General Mills generated fiscal 2023 net sales of U.S. $20.1 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion.
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Wanted: Hotdoggers to Drive the Oscar Mayer Wienermobile
Hot dog! Oscar Mayer has opened applications for Hotdoggers, inviting fans to apply for a one-year, full-time, paid gig behind the wheel of the iconic Wienermobile. Open through Jan. 31, the relished position offers fans the opportunity to become official spokespeople of the brand while living out its mission: sparking smiles.
Chosen applicants will represent the 37th class of Hotdoggers, joining a rich history of spreading joy and wiener whistles to adoring fans. Traveling an average of 20,000 miles each year, Hotdoggers visit at least 40 cities across the country and attend more than 1,200 events. Each member of the class is entrusted with driving and maintaining the 27-foot hot dog on wheels, along with creating social content for the brand’s channels during their “meat” and greets across the country.
“The title of a Hotdogger is a rare and coveted position unique to those seeking adventure and a once-in-a-lifetime experience,” said Ed Roland, ‘Top Dog’ and senior manager brand communications for Oscar Mayer at The Kraft Heinz Company. “Statistically speaking, more people have visited space than driven the Wienermobile! We take pride in welcoming the next class who will continue to uphold the tradition of sparking smiles and bringing buns of fun to fans across the U.S.”
Hotdoggers go above and beyond traditional “spokesperson” duties to represent the iconic Wienermobile – a sizzling fixture in American zeitgeist since it hit the hot dog highways in 1936. In recent years, Hotdoggers enjoyed a trip to Puerto Rico for the first time in more than 50 years, married 12 couples at the Little White Chapel in Las Vegas and introduced the first-ever hot dog-flavored frozen pop to fans in New York City.
The coveted Hotdogger title is granted to 12 applicants who cut the mustard. To learn more about Oscar Mayer, the Wienermobile or Hotdoggers, follow along on Facebook or Instagram.
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Taco Bell at Home Introduces Crunchwrap, Quesadilla ‘Craving Kits’
Taco Bell fans have long taken to social media to recreate their favorite menu items at home, but their creations never taste quite the same without the brand’s ingredients. Taco Bell at Home has introduced the first Crunchwrap Supreme and Chipotle Chicken Quesadilla “Cravings Kits,” featuring proprietary Taco Bell restaurant ingredients, seasonings and sauces essential to making these fan-favorites at home. The Craving Kits are the latest offerings from Kraft Heinz’s Taco Bell at Home line designed to make it easier than ever for fans to recreate and personalize their takes on beloved menu items.
“A partnership founded on a mutual obsession with their consumers, Kraft Heinz and Taco Bell created the Taco Bell at Home line to bring signature and crave worthy Taco Bell offerings and flavors straight to the grocery aisle and allow fans to make Taco Bell their way,” said Danielle Coopersmith, associate director of marketing for Taco Bell at Home. “Grounded in this core mission, our innovation strategy focuses on creating new products inspired by beloved Taco Bell classics that encourage fans to customize their at-home creations and take them to new heights.”
Perhaps the most iconic menu item in Taco Bell’s history, the Crunchwrap Supreme has taken the internet by storm with product videos – especially fans creating their own versions – garnering more than 50 million views on TikTok as of December. The quesadilla was one of Taco Bell’s best-selling menu items in 2023, and the chipotle sauce adds a kick to the comforting and consistent classic. Now, whether cooking solo for the first time, entertaining a crowd, or just in need of crunchy, cheesy goodness after a long day, fans can treat themselves to Taco Bell-approved versions of both.
“Our release of the Cravings Kits – the first of several Taco Bell at Home innovations planned for this year – is a great example of how Kraft Heinz is delivering against its goal to lead the future of food,” said Alan Kleinerman, vice president of disruptive innovation at The Kraft Heinz Company. “As we kick off 2024, we’re focused on finding the white spaces at retail where we can make an impact for fans and develop products we know they will be excited to try. Our partnership with Taco Bell is a great example of this.”
Now rolling out exclusively in Walmart stores and online nationwide, each Cravings Kit includes four servings of essential ingredients – just add a protein, any personalized additions to customize the creation, and enjoy from the comfort of your home. The Cravings Kits join a growing portfolio of products that make it possible to experience Taco Bell anywhere, anytime.
Taco Bell is a registered trademark owned and licensed by Taco Bell IP Holder, LLC.
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