Soulfully Seasoned Beans on the Table in a Flash
By Lorrie Baumann
A Dozen Cousins offers ready-to-eat bean dishes seasoned with the Creole, Caribbean and Latin American flavors of the ethnically diverse Brooklyn neighborhood that brand Founder Ibraheem Basir grew up in. “Food was a joyful, cultural experience,” he says of that neighborhood. “I grew up in a Black and Brown melting pot. I can remember eating jerk chicken, empanadas, black-eyed peas. It was a really interesting mix of flavors that I wanted to bring to life with this brand.”
Coming from a background as a brand manager for a natural foods manufacturer, where he fell in love with the ethos of healthy eating and responsible business practices, Basir has founded his own line with a vision of eventually extending it with other dishes created at the intersection of healthy food, convenience and bold flavor. “Beans is just first. Dinnertime is such a joyous time for people, and you want to put something healthy on the table for your family or for your loved ones. You want, in some cases, to share cultural experiences with the people that you love. But, at the same time, usually people have, like, 20 minutes to prepare dinner each night,” he said. “There’s always this tension between wanting to prepare something that’s wholesome and high-quality, but to do it really quickly. We feel like, as a brand, that’s a spot where we can help out.”
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The A Dozen Cousins line, named after his daughter and her 11 cousins, currently includes three products: Cuban Black Beans, Mexican Cowboy Beans and Trini Chickpea Curry. “They’re ready-to-eat beans, fully cooked and seasoned, according to those traditions from Black and Latino recipes,” Basir said. They’re all cooked with avocado oil, real vegetables and spices. They’re packaged in pouches that tell the story of the ingredients and their flavors, and they’re designed to stand out on the shelf. Each pouch contains 10 ounces and will serve two.
Visit www.adozencousins.com to learn more.
Southern Style from Mississippi Sisters
By Lorrie Baumann
Two former elementary school teachers have made a tiny town in northern Mississippi their headquarters for making Southern-style hospitality a convenient option for home cooks across the country. Their Southern Sisters Gourmet offers starter kits for Southern-style entrees, jams and jellies, mixes for dips and cheeseballs and mixes for treats like Mississippi Mud Cake, Chocolate Cobbler and Chocolate Gravy – everything that a home cook would need to put a dinner party on the table in a flash, according to Kay Allison, the sister who handles the marketing and technology duties for the company.
Her sister, Claire Easley, is the company’s product developer and the one who had the idea to start a gourmet food business eight years ago after she retired from teaching. “Claire just has always liked to cook,” Allison said. “When we first started, I was just going to make labels and help Claire.”
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Easley had a collection of recipes passed down from her mother, father and grandmother that included family favorites as well as experience working in a local gourmet food shop that had given her insight into retailing. In Kay, she also had a sister who’d been doing photography for 30 years and was willing to shoot pictures and design labels for her. Since she also had experience making websites, she could be drafted to that too. The two of them decided to form a partnership in which each would contribute their own skills. “You do your thing, and I’ll do mine. I don’t step on her toes, and she doesn’t do my computer work,” Allison said. “My sister’s the product developer; I’m the computer lady, and we have figured out that if I can make something, anybody can – and that’s true!”
Newer products include Cherry Vanilla Bagel Spread and Waffle Topper, White Chocolate Bread Pudding Mix, Cheesy Cheddar Potato Soup and Cheddar Broccoli Soup, while best-sellers include a Southern Chicken Salad mix; BLT Dip mix, which can also be used as the seasoning for a cheese ball; and the seasoning for a Gourmet Gumbo. The products are made in small batches and shipped from Coldwater, Mississippi.
For more information, visit www.southernsistersgourmet.com.
New Hot Sauce Brings Flavor of Brazil to U.S. Market
Légal (pronounced Lay-Gal) is launching its new Brazilian hot sauce in the U.S. market. Légal Hot Sauce, owned by Homer Foods LLC and based in Hollywood, Florida, is made from a special recipe that incorporates the Brazilian malagueta pepper, which has been passed down for generations, and is now available for the first time in the U.S. With its uniquely Brazilian flavor, Légal is well-poised to shake up the U.S. hot sauce market, which has already been on fire over the last few years.
“We wanted to introduce a taste of Brazilian heritage to the U.S. market, and to bring this recipe to U.S. consumers for the first time,” said Gabriela Neves, co-Founder of Légal. “We’re really looking to spice up the hot sauce market with our unique taste.”
The malagueta pepper, discovered by the Portuguese while exploring modern-day Brazil, is the key ingredient in Légal Hot Sauce. The pepper has been used for thousands of years by the natives for medicinal purposes and has also been considered a sign of good luck. Legend has it that when explorers came across the malagueta plant, gold was discovered nearby shortly thereafter. For years, the plant was used to season food in local recipes, but it wasn’t until a local village woman started to create a sauce using the malagueta chile that the precursor to Légal was born. The name “Légal” means “cool” in Portuguese and conveys the carefree lifestyle of the Brazilian people, coupled with their spice and zest for fun.
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“Our recipe has been adapted from one passed down through generations, and uses fresh, all-natural ingredients to develop that uniquely Brazilian kick,” said co-Founder Michael Fernandez. “Légal really does combine the spiciness of two worlds, hot sauce and Brazil, and goes well with almost any dish.”
Légal Hot Sauce is available for purchase at www.legalhotsauce.com, at all Heatonist and Fairway Market stores throughout New York City and online at Heatonist and Amazon.
