A New Life for Grandma’s Shortbread Crescents
By Lorrie Baumann
Flathau’s Fine Foods is known to specialty food retailers mostly as a baker of cheese straws and shortbread cookies, but the company started out 25 years ago as a caterer for corporate events and weddings. The Flathau cheese straws, chocolate chip cookies and white chocolate macadamia cookies were big hits at those affairs, but when Founder Jeff Flathau decided to take a chance to expand his market with a trip to Atlanta’s gift market, he thought he might want to expand his product line as well. “I wanted to do shortbread,” he said. “We were humming along there, and had the catering, so I didn’t have to make a living out of the cookie business,… but I really wanted to get the business changed and get the packaged cookie business going.”
As he thought about shortbread, Flathau remembered the crescent cookies that his grandmother had made for him when he was a boy. After she’d passed along the recipe, Flathau baked the cookies and tasted them eagerly, only to realize that, while the cookies were good, what had made them really special was that his grandmother had baked them for him. That wasn’t an experience he could pass along in a package, so, regretfully, he continued his search for a great recipe.
Then, one day, he came home from work to find his wife, Heather, bashing away with a hammer on a bag of peppermint candy. “I thought she was off her rocker,” he said. “She’s in the carport with a hammer and a Ziploc bag, and she’s bashing at it to crush peppermint candy to put inside the shortbread.”
Then Heather took some of that crushed candy and mixed it a batch of cookie dough that had started with Jeff’s grandmother’s recipe for crescent cookies and been doctored on by Heather. And when she’d baked that off, there was the magical experience that Jeff had been hoping for when he’d asked his grandmother for that recipe. “That little bit of pulverized candy gives it a distinct flavor along with a little crunch from the candy inside the cookie,” he said. “They say necessity is the mother of invention. We needed something that would sell, and we needed something with a long shelf life.”
One should take Kamagra an hour check for info order generic levitra prior to sexual act. If the problem persists, the disk drive itself http://amerikabulteni.com/2015/05/25/abd-bugun-memorial-day-tatilinde-2/ cialis properien must be replaced. This drug was available in the market, viagra professional uk but still many of the patients were still deprived of the treatment. Different items intended to enhance sexual activity in ladies; however can these viagra buy germany plan B give powerful results when it comes in expanding sexual yearning in ladies? levitra? levitra 20 mg lives up to expectations by hindering a certain protein (phosphodiesterase-PDE5) in the body and fits in with a class of medications known as Pde5 inhibitors. That experiment in the carport eventually birthed two different product lines: one branded as Maddy’s Sweet Shop, a line of cookies that’s offered to the mass market and the Flathau’s brand cookies that are aimed at the specialty market.
Flathau’s now has seven different flavors of its shortbread cookies. The original Peppermint Snaps flavor was followed by Raspberry Snaps, then Key Lime Snaps. Butterscotch, Lemon and Cinnamon followed. The latest flavor was All-Natural Shortbread Cookies – a classic shortbread with no candy inside and no dusting of powdered sugar, which won a silver sofi Award in 2017 to add to the two previous sofi Awards on Flathau’s shelf – one for Butterscotch Snaps and one for Raspberry – along with a wide range of other awards from various food and gift shows.
The cookies are offered in several different package sizes. A 4-ounce carton retails for $4.95, a 6-ounce carton retails for $6.49. There’s a 7-ounce Maddy’s carton that retails for $6.95, and the 8-ounce Flathau’s carton retails for $7.95. Flathau’s also offers a 6-ounce can of cookies that retails for $11.95. The can is modeled after a paint can, but it’s made of plastic and it’s reusable. “People use it for putting pins in or collecting pennies,” Flathau said. “We get people calling us and telling us that they have cans that are seven or eight years old.”
A 16-ounce can in a design similar to the 6-ounce can retails for $21.95. “It’s great for holiday gifts,” Flathau said. “We have a Holiday Assortment in the large can that has Cheese Straws, Plain Shortbread, Key Lime and Peppermint Shortbread.” The assortment also retails for $21.95. “The Holiday Assortment is one of our top sellers during Christmas,” Flathau said. “People like the choice, and it’s 24 ounces of each in the can, so it’s a good assortment.”
The cookies have a 9-month shelf life and are all still made in Mississippi. Flathau’s Fine Foods is a founding member of Genuine MS, a Mississippi state program that recognizes products that are grown or made in the state. Flathau’s also offers private label products. For more information, call 601.606.3899 or email flathauj@aol.com. Visit on the web at www.flathausfinefoods.com.
A New Life for Grandma’s Shortbread Crescents
By Lorrie Baumann
Flathau’s Fine Foods is known to specialty food retailers mostly as a baker of cheese straws and shortbread cookies, but the company started out 25 years ago as a caterer for corporate events and weddings. The Flathau cheese straws, chocolate chip cookies and white chocolate macadamia cookies were big hits at those affairs, but when Founder Jeff Flathau decided to take a chance to expand his market with a trip to Atlanta’s gift market, he thought he might want to expand his product line as well. “I wanted to do shortbread,” he said. “We were humming along there, and had the catering, so I didn’t have to make a living out of the cookie business,… but I really wanted to get the business changed and get the packaged cookie business going.”
As he thought about shortbread, Flathau remembered the crescent cookies that his grandmother had made for him when he was a boy. After she’d passed along the recipe, Flathau baked the cookies and tasted them eagerly, only to realize that, while the cookies were good, what had made them really special was that his grandmother had baked them for him. That wasn’t an experience he could pass along in a package, so, regretfully, he continued his search for a great recipe.
Then, one day, he came home from work to find his wife, Heather, bashing away with a hammer on a bag of peppermint candy. “I thought she was off her rocker,” he said. “She’s in the carport with a hammer and a Ziploc bag, and she’s bashing at it to crush peppermint candy to put inside the shortbread.”
Then Heather took some of that crushed candy and mixed it a batch of cookie dough that had started with Jeff’s grandmother’s recipe for crescent cookies and been doctored on by Heather. And when she’d baked that off, there was the magical experience that Jeff had been hoping for when he’d asked his grandmother for that recipe. “That little bit of pulverized candy gives it a distinct flavor along with a little crunch from the candy inside the cookie,” he said. “They say necessity is the mother of invention. We needed something that would sell, and we needed something with a long shelf life.”
You can find such a reliable and high tech professional by doing a little buying viagra uk valsonindia.com research on the non-medical factors of impotence. Well, you have not to look viagra no prescription click this link any further than this Cambridge gerontologist. Six out of ten insomniacs have stress-related sleep problems and it is buy online viagra done by the suffering person itself. Another advantage of the online pharmacies is the fact that they contain sildenafil citrate, which successfully dilates valsonindia.com prices generic cialis blood vessels, improves blood flow in the male organ and leads to powerful erections in bed. That experiment in the carport eventually birthed two different product lines: one branded as Maddy’s Sweet Shop, a line of cookies that’s offered to the mass market and the Flathau’s brand cookies that are aimed at the specialty market.
Flathau’s now has seven different flavors of its shortbread cookies. The original Peppermint Snaps flavor was followed by Raspberry Snaps, then Key Lime Snaps. Butterscotch, Lemon and Cinnamon followed. The latest flavor was All-Natural Shortbread Cookies – a classic shortbread with no candy inside and no dusting of powdered sugar, which won a silver sofi Award in 2017 to add to the two previous sofi Awards on Flathau’s shelf – one for Butterscotch Snaps and one for Raspberry – along with a wide range of other awards from various food and gift shows.
The cookies are offered in several different package sizes. A 4-ounce carton retails for $4.95, a 6-ounce carton retails for $6.49. There’s a 7-ounce Maddy’s carton that retails for $6.95, and the 8-ounce Flathau’s carton retails for $7.95. Flathau’s also offers a 6-ounce can of cookies that retails for $11.95. The can is modeled after a paint can, but it’s made of plastic and it’s reusable. “People use it for putting pins in or collecting pennies,” Flathau said. “We get people calling us and telling us that they have cans that are seven or eight years old.”
A 16-ounce can in a design similar to the 6-ounce can retails for $21.95. “It’s great for holiday gifts,” Flathau said. “We have a Holiday Assortment in the large can that has Cheese Straws, Plain Shortbread, Key Lime and Peppermint Shortbread.” The assortment also retails for $21.95. “The Holiday Assortment is one of our top sellers during Christmas,” Flathau said. “People like the choice, and it’s 24 ounces of each in the can, so it’s a good assortment.”
The cookies have a 9-month shelf life and are all still made in Mississippi. Flathau’s Fine Foods is a founding member of Genuine MS, a Mississippi state program that recognizes products that are grown or made in the state. Flathau’s also offers private label products. For more information, call 601.606.3899 or email flathauj@aol.com. Visit on the web at www.flathausfinefoods.com.
Soulfully Seasoned Beans on the Table in a Flash
By Lorrie Baumann
A Dozen Cousins offers ready-to-eat bean dishes seasoned with the Creole, Caribbean and Latin American flavors of the ethnically diverse Brooklyn neighborhood that brand Founder Ibraheem Basir grew up in. “Food was a joyful, cultural experience,” he says of that neighborhood. “I grew up in a Black and Brown melting pot. I can remember eating jerk chicken, empanadas, black-eyed peas. It was a really interesting mix of flavors that I wanted to bring to life with this brand.”
Coming from a background as a brand manager for a natural foods manufacturer, where he fell in love with the ethos of healthy eating and responsible business practices, Basir has founded his own line with a vision of eventually extending it with other dishes created at the intersection of healthy food, convenience and bold flavor. “Beans is just first. Dinnertime is such a joyous time for people, and you want to put something healthy on the table for your family or for your loved ones. You want, in some cases, to share cultural experiences with the people that you love. But, at the same time, usually people have, like, 20 minutes to prepare dinner each night,” he said. “There’s always this tension between wanting to prepare something that’s wholesome and high-quality, but to do it really quickly. We feel like, as a brand, that’s a spot where we can help out.”
Because this can lead to long-term damage to the penile tissue, or even loss of function in the hips, legs, bladder, bowel and sexual function. viagra for sale cheap Green tea- Changing lifestyle has replaced nutrition with the taste and brought males to sexual dilemma like erectile dysfunction. low cialis cost This is when generic medicines came into the market, it became popular and the first choice http://greyandgrey.com/wp-content/uploads/2020/03/CoronavirusAndWC.pdf buy cialis online of ED patients. Sexual arousal in males involves tadalafil uk the close coordinated functioning of nerves, hormones, blood vessels, muscles, brain and emotions. Another of Basir’s visions was to offer healthy natural food products that will appeal to those outside the traditional market for natural foods. He notes that people of color have been disproportionately affected by a public health epidemic of nutrition-related illnesses that could be mitigated by a diet that includes a wide variety of less processed options. In pursuit of his brand’s mission, the company offers an annual grant and volunteer support to non-profit agencies working to eliminate socio-economic health disparities in the U.S.
The A Dozen Cousins line, named after his daughter and her 11 cousins, currently includes three products: Cuban Black Beans, Mexican Cowboy Beans and Trini Chickpea Curry. “They’re ready-to-eat beans, fully cooked and seasoned, according to those traditions from Black and Latino recipes,” Basir said. They’re all cooked with avocado oil, real vegetables and spices. They’re packaged in pouches that tell the story of the ingredients and their flavors, and they’re designed to stand out on the shelf. Each pouch contains 10 ounces and will serve two.
Visit www.adozencousins.com to learn more.
