Impossible Foods Launches Nuggets, Patties in UK
California-based Impossible Foods, the fastest-growing plant-based meat company in the United States, is making its European debut in the United Kingdom this week with the launch of two of its latest products — Impossible “Chicken” Nuggets Made From Plants and Impossible Sausage Patties Made From Plants.
Both products will be available starting May 19 at restaurants across the country — including many of the UK’s best-loved chicken shops. Impossible “Chicken” Nuggets are preferred two-to-one by UK consumers, according to the company.
“The UK has a unique and unrivalled chicken shop culture that we’re confident our nuggets will compete in because first and foremost they taste better, and they’re also better for you and better for the planet,” said CEO Peter McGuinness. “And there’s more to come — later this year, we’ll be expanding to supermarkets and rolling out additional products. We can’t wait for our friends and fans in the UK to finally taste our products.”
Impossible “Chicken” Nuggets launched in the United States late last year and quickly became one of the company’s top-selling products and the fastest-growing brand of plant-based chicken nuggets in the category. Impossible Foods’ expansion to the UK marks the international plant-based chicken debut of Impossible “Chicken” Nuggets outside of the United States.
This is the fourth new market the company has expanded to in nine months, following the launch of its flagship Impossible Burger in Australia, New Zealand and the United Arab Emirates last fall. The company plans to launch its full product portfolio in the UK, including products containing heme (soy leghemoglobin) — a key ingredient in the Impossible Burger and other Impossible products — at a later date.
Impossible products will be available in thousands of restaurants and foodservice establishments in the UK within a year, starting with more than 300 this month. The country’s first Impossible dishes will appear exclusively on the menus of select restaurants and chicken shops, including Chicken Cottage, Halo Burger, Le Bab, MEATliquor, Patty&Bun and others.
Later this month, Impossible products will launch at more than 250 Hungry Horse pubs owned by Greene King, the UK’s leading pub company and brewer.
“At Hungry Horse, we’re big on getting together, and our customers come to us for the generous and unique food creations in a ‘home away from home’ environment,” said Robert Calderbank, business unit director for Hungry Horse. “We’re so excited to bring the Impossible ‘Chicken’ Nuggets to our pubs and really believe these will deliver on that promise, tantalising the taste buds of our customers across the country, we can’t wait!”
Impossible Foods celebrated its UK debut with a launch party hosted by fictional TV character and bossman Chabuddy G, played by Asim Chaudhry, a star on BBC’s hit mockumentary “People Just Do Nothing.” The company invited hundreds of \Impossible fans to be among the first to taste Impossible products on UK soil at its “Chicken Paradise & Sausage Palace” themed event emceed by Chabuddy at Maison Bab, a popular London restaurant offering modern gourmet kebabs.
“From the beginning, our goal at Le Bab was to offer a new kind of kebab, fusing global influences with amazing ingredients, always with a mind to sustainability,” said Stephen Tozer, co-founder of Le Bab, Maison Bab and Kebab Queen. “Impossible’s products are extraordinary. I first tried Impossible years ago and it blew my mind. I’ve wanted to collaborate with them ever since, so this is a bit of a dream come true! I’m absolutely certain that their plant-based meats are going to fundamentally change the way the world eats.”
Chicken is the most commonly consumed meat per capita in the UK, with three-quarters of consumers reporting that they eat animal-based chicken on a weekly basis, and nearly 90% saying they eat it on a monthly basis, according to an Impossible Foods study.
Made for chicken-lovers everywhere, Impossible “Chicken” Nuggets require far less resources to produce: 55% less water, 24% less land, and 24% less GHG emissions than animal chicken nuggets. They feature a golden, crispy breadcrumb coating on the outside and a tender, juicy bite on the inside, with 13 grams protein per 100-gram serving and 25% less salt than animal chicken nuggets.
Impossible Sausage Patties Made From Plants are also better for consumers and for the planet, designed to be conveniently slipped into a breakfast sandwich or enjoyed as a center-of-plate delicacy. In addition, they’re produced using 88% less water, 77% less land and 47% less greenhouse gas emissions than animal pork sausages. They’re also packed with 5.6 grams protein, 2.5 grams fiber, and 1.1 milligrams iron per patty.
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Hellman’s Enlists Casey Wilson to Spice Up Campaign
Hellmann’s is celebrating the launch of its Spicy Mayonnaise Dressing by teaming up with actress and comedian Casey Wilson to introduce the “Get Spicy” campaign, which encourages people to add some spice to their life in the kitchen and beyond.
Wilson, best-selling author and co-host of the hit podcast “Bitch Sesh,” will serve as the official Spicy Ambassador and share her own tips on how she gets spicy in her daily life, while encouraging people to “get spicy” with their own routines. In her role, Wilson will oversee the #GetSpicy contest on Twitter which invites people to share their tips using the hashtag #GetSpicy. Every tip entered into the #GetSpicy contest will have the chance to be featured on limited-edition bottles of Hellmann’s and Best Foods Spicy Mayo that will be sold in stores this summer. Wilson will choose two winning tips, one for Hellmann’s and one for Best Foods bottles and the winners will also receive the ultimate “spicy” night out, including dinner at a restaurant of choice, an overnight hotel staycation, and chauffeured car service.
“I’m honored and humbled to be THE official Spicy Ambassador, a role I take very seriously,” said Wilson. “Hellmann’s new Spicy Mayo makes it so easy to get spicy in the kitchen and I’m here to help make it just as easy to add a bit of spice to everyone’s lives with a few ideas of my own. Like starting in the bedroom, where I’m most notorious for getting spicy… with a 20-minute nap in the middle of a Tuesday. That’s right, just 20 minutes is all you need to get spicy.”
To enter the contest, U.S. residents must follow Hellmann’s or Best Foods on Twitter and then post a written tip for how they “Get Spicy” using #getspicy and either #hellmannscontest or #bestfoodscontest from May 10-22. The contest’s official rules can be found on here.
In addition to the contest, people can get a customized spice rating using Hellmann’s SpicyMeter on Twitter. When users like the Hellmann’s SpicyMeter tweet, the SpicyMeter will scan their behaviors and send a custom message from Casey Wilson, letting them know how much spice they’re bringing to their Twitter feeds.
“The launch of Hellmann’s new Spicy Mayonnaise reminds us that a little spice has the power to transform our favorite meals into something more flavorful and exciting,” said Ben Crook, Senior Marketing Director for Hellmann’s North America. “Together, with our Spicy Ambassador Casey Wilson, we hope to inspire everyone to Get Spicy in the kitchen and beyond.”
Flavored with a delicious sriracha pepper blend and made with real chili peppers, Spicy Mayo delivers mild-to-medium spice to enhance any meal – from traditional mayo dishes such as sandwiches, wraps, and burgers – and much more. The new product will be available in an 11.5 oz squeeze bottle for $4.49 (SRP) at local retailers beginning this month.
For more information about NEW Hellmann’s Spicy Mayonnaise Dressing, signature recipes, contest rules, and the “Get Spicy” campaign, visit www.timetogetspicy.com.
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Nutritionally Dense Cooking Sauces with Global Flavors
By Lorrie Baumann
Mesa de Vida is a line of cooking sauces based on fruits and vegetables that are designed to inject flavor and convenience into meals prepared with the intention of catering to those concerned about maintaining their health. “My goal is to make products that make it easier for people to cook, to get to the table more often, and they don’t have to sacrifice flavor or health for a great meal,” said Kirsten Sandoval, the Founder, Chief Executive Officer and Chef behind Mesa de Vida. The line currently has five sauces: Smoky Latin, Creole, Caribbean, Mediterranean and North African. The next sauce to join the line is likely to be one based on an Asian flavor profile, Sandoval said.
She started making sauces while she was working as a personal chef catering to the performance needs of professional athletes. “They needed to be eating healthier foods. My players were like little boys – they didn’t like eating their vegetables,” Sandoval said. But while the athletes didn’t necessarily want to see vegetables on their plates, they still needed the nutrition that vegetables provide, so Sandoval responded by creating flavor bases from fruits and vegetables, herbs and spices that she could add to soups and stews. Her goal was a low-sodium flavor base with no added sugar that she could conveniently add to a wide variety of dishes to create the flavors that clients preferred along with the nutrition that allowed them to perform at their best. Each client had a customized flavor base that matched the flavors he preferred. “I began altering the flavor bases with food profiles from around the world that the athletes recognized as the flavors of their homes,” she said. “If I made them a chili, it had the flavor they were looking for…. They were getting the nutrition they needed, and they weren’t looking at a pile of vegetables.”
After a day of cooking for her high-profile clients, she’d come home to her family and cook dinner for them. It didn’t take her long to figure out that she could use at home the same idea that had served her to manage the nutritional needs and personal tastes of her clients, especially since her children had their own nutritional needs and personal tastes. She tried looking for some of those flavor bases in the spice aisles of her local grocers but found that the spice blends she was seeing there often contained the salt or sugar that she didn’t want to include in her food and realized that other home cooks were faced with the same problem for which she already had a solution – a range of global gourmet recipe starters and cooking sauces that are concentrated flavor bases common in professional kitchens, but made for the home cook.
She launched her business in 2017, while she was still working as a personal chef by selling the sauces online and at small specialty shops. “I would drag my kids around to farmers markets to start getting the word out about them,” she said. “You don’t have to buy every spice under the sun to have a meal with global flavors, and you don’t have to chop a whole basket of fruits and vegetables as well.”
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She notes that each of the sauces in the line can be used to flavor a wide variety of soups, stews and slow-cooker recipes, and each represents a region with a culinary tradition of gathering around the table every day. “I really hope that these sauces can have people here have that same inspiration and help them get to the table every day,” she said.
The Mediterranean sauce is the newest in the line. Its flavor profile is characteristic of Italy and Greece rather than the northern Africa area of the Mediterranean region. “It’s a fantastic base for a simple beef stew. Beef, a jar of sauce, some chickpeas and into the slow cooker,” she said. “It’s a really rich jar, so when you open the jar, it’s like cooking from scratch. It’s like having your personal chef do most of the work for you.”
The next sauce that’s in development is a response to consumer requests for an Asian-inspired sauce that’s free from gluten and is low in sodium, Sandoval said. “From there the sky’s the limit,” she added. “I would love to start developing more obscure regional flavors that people find new and also global hot sauces. I want it to be something that customers can’t find very easily and that also have the health profile they need. That’s the mission going forward.”
Each of the sauces is packaged in a 9-ounce jar that retails for $8.99 on Mesa de Vida’s website at www.mesadevida.com, which also offers additional information.
