Food + Water Launches American Pasta Company
Flour + Water in San Francisco has launched Flour + Water Foods, a modern American pasta company born out of the award-winning restaurant known for blending Italian tradition with Northern California influences. Flour + Water Foods offers four boxed dried pastas developed by co-chefs Thomas McNaughton and Ryan Pollnow to bring the craftsmanship of Flour + Water’s cuisine to the home table.
Led by veteran consumer packaged goods executive Dan Nestojko, the newly created division of the company marks the restaurant’s first consumer retail product.
“Flour + Water Foods represents extensive research and development to nail the perfect dried pasta for the home, elevated to the very high standards of one of the most celebrated pasta destinations in the country,” Nestojko said. “We’re thrilled to be debuting our launch line at Whole Foods Market, a collaboration that will allow us to introduce Flour + Water Foods to our entire Northern California community.”
“We’re very excited to be working with Flour + Water for the launch of Flour + Water Foods in our Northern California stores,” said Patrick Wyman, local forager at Whole Foods Market. “Flour + Water Foods is emblematic of the delicious products we love to champion and I can’t wait for our customers to find them on our shelves.”
Launch offerings include Spaghetti, Elbow Macaroni, Penne, and Campanelle, all crafted with certified organic, North American Semolina grains and artisanal bronze dies for incredible texture. The same method employed at Flour + Water, the bronze-die extruding process creates noodles with textured, porous exteriors perfect for soaking up sauce. We believe the end result is a better at-home bowl that emulates the flavor and precision of the restaurant experience.
“Simplicity is difficult to perfect, but it’s something we’ve been obsessed with since day one at Flour + Water,” McNaughton said. “Flour + Water Foods brings our time-tested techniques into your kitchen, and we’re proud to be introducing this line to make it easier to get dinner on the table.”
Home cooks can find further inspiration from McNaughton and Pollnow through demos accessible via QR codes on each box, along with recipes and easy-to-follow tips at flourandwaterfoods.com. Through Flour + Water’s relationship with Zero Foodprint, 1 percent of proceeds is used to directly team up with farms and ranches to implement regenerative agriculture practices. A foundational part of Flour + Water’s commitment to a future where regenerative farming is the norm, through Flour + Water Foods, the team aspires to help alter how wheat is grown in America.
Find Flour + Water Foods dried pasta at select Whole Foods Market stores throughout Northern California with nationwide shipping available via flourandwaterfoods.com. Future products showcasing Italian culinary traditions and local ingredients are currently under development to expand the brand’s portfolio in the months to come.
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Stove Top Stuffing Pants – Yes, It’s a Thing
The Thanksgiving holiday brings many things: the crisp fall air, early morning turkey trots, delicious food and of course, those uncomfortable conversations with extended family members that you haven’t seen in a while. To bring comfort to every facet of Thanksgiving this year, including your conversations and waistband, Stove Top, a Kraft Heinz Company brand, is excited to bring back Stuffing Pants to celebrate its 50th anniversary—because everyone knows when it comes to Thanksgiving, the stretchier, the better.
Stove Top Stuffing Pants are available on Amazon.com in a variety of sizes for a limited time only, while supplies last. The new and improved jogger-style pants feature:
- 360 degree stuffin’-stretch technology
- An extra wide, waistband so you don’t feel guilty about going back for seconds (or even thirds)
- An extra-large cargo pocket in case you can’t resist sneaking some stuffing for later
- Soft, Stove Top red fabric so you can enjoy Thanksgiving in comfort and style
“After listening to our fans and hearing the demand to bring comfort to the Thanksgiving dinner table, we are thrilled to bring back our Stuffing Pants this year with a new modern twist,” said Martina Davis, associate director, Marketing at Kraft Heinz. “We understand that one of the most important parts of holiday dinners is comfort and convenience, so we are excited to launch our Stuffing Pants to make Thanksgiving fun and allow you to enjoy life’s special moments with friends and family.”
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Oscar Mayer Debuts ‘Cold Dog’ Frozen Pop
Oscar Mayer has debuted the first “Cold Dog,” a bun-derfully odd and surprisingly delicious frozen pop flavored like the beloved Oscar Mayer wiener.
Stemming from Oscar Mayer’s “Stupid or Genius” campaign – focused on all the wonderfully odd ways to enjoy the iconic wiener beyond grilling – the Cold Dog sparked a sizzling social media debate. While a cold hot dog may be polarizing, tens of thousands of fans relished the idea of a hot dog-flavored frozen pop and crowned the Cold Dog “genius,” so the brand made it a reality.
Oscar Mayer, a Kraft Heinz Company brand, is teaming up with Popbar, a premium frozen desserts company known for handcrafted gelato on-a-stick to create the Cold Dog, boasting both refreshing and smokey, umami notes of Oscar Mayer’s iconic wiener – all topped with a signature swirl of “mustard.”
Now available for just $2 at select Popbar locations, hot dog lovers can taste the frank-tastic new invention in Long Beach, New York City, Alpharetta-Atlanta and New Orleans while supplies last.
“After the overwhelming fan excitement for our beloved Cold Dog, it was a no-brainer to make this hot dog-inspired frozen pop a reality,” said Anne Field, Head of North American Brand Communications, Oscar Mayer. “For more than 130 years, Oscar Mayer has been sparking smiles and bringing levity into everyday moments, and we are thrilled to bring fans another wonderfully odd way to enjoy our iconic wiener while beating the summer heat.”
Oscar Mayer’s iconic 27-foot hot dog on wheels dons an icy makeover to sample Cold Dogs. Fittingly outfitted as a frozen pop truck, the Wienermobile features frosted windows, icicle-inspired decorations and more as it travels the hot dog highways to popular summertime destinations in NYC and the Jersey Shore now through August 27.
For more information and where to meat-up with the Wienermobile this week, visit OscarMayer.com and Oscar Mayer on Instagram.
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