Oscar Mayer Brings Back Iconic ‘Bologna Song’
In 1974, Oscar Mayer aired “The Bologna song” commercial for the first time, capturing the American zeitgeist and teaching people coast to coast how to spell B-O-L-O-G-N-A. Now, 50 years later, Oscar Mayer re-introduces the world to the iconic ad, the longest running jingle in advertising history, all while rewarding fans who sing along.
Complete with the same 1970s camera quality and original lyrics for fans to sing loud and proud, Oscar Mayer re-aired “The Bologna song” original commercial to millions nationwide during the big Thanksgiving football game last week. To delight those who grew up loving the jingle and those who may have seen it for the first time, Oscar Mayer is commemorating the song’s anniversary with the debut of “Sing To Pay”—giving fans nationwide who correctly sing its lyrics the opportunity to cash in on free groceries, including delicious Oscar Mayer Bologna.
“50 years ago, we introduced the world to ‘The Bologna song,’ as a way to spotlight our delicious deli meats and cement the brand’s legacy and mantra of uniting millions around a love of meat,” said Shelby Max, brand manager for Oscar Mayer. “We knew this anniversary was a moment that needed to be celebrated in a big way, both for those who remember and those that are new. By re-airing the original ad and becoming the first brand to accept singing as a form of payment, we want to remind fans everywhere that bologna has a first name – it’s O-S-C-A-R.”
Now through Sunday, Dec. 15, fans can submit an audio recording correctly singing “The Bologna song” lyrics to SingtoPay.com and could receive an Instacart credit to use on Oscar Mayer Bologna and any other groceries, while supplies last. Any and all singing abilities welcome!
The fun doesn’t stop there – fans in select cities nationwide can warm up their vocal cords because the iconic Wienermobile is bringing “Sing to Pay” to fans in real life. Lucky individuals who spot the 27-foot hot dog on wheels now through Sunday, Dec. 15 can sing “The Bologna song” lyrics to the vehicle’s Hotdoggers and if correct, receive free Oscar Mayer Bologna.
To learn more about the history of “The Bologna song” and all about “Sing to Pay,” visit SingtoPay.com and follow @OscarMayer on Instagram and TikTok.
We are driving transformation at The Kraft Heinz Company, inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately $27 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.
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Bauli Expands Into US With Holiday Kiosk at Eataly Flatiron
Bauli, the Italian bakery brand known for its iconic Christmas products, announced its expansion into the United States with a takeover of the Kiosk at Eataly Flatiron, located at the intersection of 5th Avenue and Broadway across from Madison Square Park. This new kiosk, open through the end of December, will offer a delightful array of Bauli’s traditional holiday treats, bringing the authentic taste of Italian Christmas to American consumers through a distinctive shopping experience.
Bauli’s beloved holiday products, including the classic Panettone and Pandoro, will be available for purchase at the kiosk. These products will be sold throughout the holiday season, providing a unique opportunity for New Yorkers and visitors to experience the rich flavors and traditions of Italy.
“We are incredibly excited to bring Bauli’s cherished holiday products to the United States for the very first time,” said Stanislao Marrazzo, Bauli Group’s chief commercial officer international. “The Bauli Kiosk at Eataly Flatiron will allow us the opportunity to share our authentic holiday treats with a new audience. We look forward to delighting American consumers with our high-quality, traditional holiday treats and having the opportunity to create new festive memories for families and friends.”
Bauli’s Pandoro, a sweet bread from Verona, is the flagship product of the Bauli Group. This star-shaped cake is known for its delicate texture and has become a staple of Italian Christmas celebrations. Panettone, another cherished holiday dessert, is recognized for its distinctive shape and iconic ramekin. This sweet bread is traditionally filled with raisins and candied fruit, but Bauli also offers delightful variations with creams and fillings of different flavors, such as pistachio and limoncello.
In addition to the traditional Panettone and Pandoro, the Bauli Kiosk at Eataly Flatiron will feature a variety of other products, including:
- Pandoro Al Cioccolato: Traditional star-shaped Christmas cake with chocolate.
- Panettone di Verona: Filled with raisins, a sweet, crunchy glaze, and whole almonds.
- Panettone al Pistacchio: Pistachio cream covered with dark chocolate and caramelized pistachio granules.
- Panettone al Limoncello: Sophisticated limoncello-flavored Panettone.
- Croissants: Available in apricot jam, cherry filling, chocolate cream, and vanilla-flavored cream (12 pack).
- Gelato: Flavors inspired by Panettone, Pandoro, and Croissants, available in small, medium, and large sizes, with an option for a Rainbow Cone.
Bauli invites everyone to visit the Bauli Kiosk at Eataly Flatiron to indulge in the authentic flavors of Italian Christmas. This expansion marks an exciting milestone for Bauli allowing consumers across the world to savor the joy and warmth of festive Italian treats.
Bauli S.p.A. is a century-old leading Italian company in the confectionery sector, founded in 1922 in Verona as a small artisan confectioner and grown over the years thanks to its know-how, passion for the pastry art and technological development. It is the main operator at national level in the festive segment where it holds over a quarter of the market at Christmas and Easter, with an average of 1300 employees and 7 production sites, 6 of which are in Italy, in Castel d’Azzano (VR), Orsago (TV), Romanengo (CR) and San Martino Buon Albergo (VR), Altopascio (LU), Guarene (CN) and one in India, in Baramati. Today, the company boasts a wide portfolio of recurring and everyday products under the Bauli, Motta, Doria, Alemagna, Bistefani and MaxSport brands. In particular, Bauli is the go-to brand for those looking for soft, pastry-inspired goodness with attention to every detail. https://www.bauli-international.com/en
Eataly stands as a distinctive brand with a high commitment to elevating the global presence of Italian food and wine excellence. Engaged in the distribution and promotion of premium-quality products, Eataly seamlessly integrates production, sales, catering, and educational components in its offerings. Distinguished as the sole genuinely international Italian food retail company, Eataly serves as an emblem of Italian culinary artistry and, more broadly, the essence of Made in Italy.
Since 2023, Investindustrial, a leading independent investment company in Europe, has held a majority ownership stake of 52% in the Group. Eataly presently boasts a workforce of over 5,000 employees and operates in more than 50 locations across 15 countries worldwide. These include Italy, the United States, Canada, the United Arab Emirates, Japan, Germany, Great Britain, France, Sweden, Turkey, South Korea, and Saudi Arabia. The company is actively executing an ambitious expansion plan, with new openings slated for some of the world’s major cities.
Additional information is available at www.eataly.com.
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How to Make a McRib Sandwich at Home for $1.72
The highly anticipated return of the delicious McRib is set to make its comeback at the end of November at McDonald’s and should cost around $5.39 based on the price in 2023.
In response to this announcement, the verified coupon site Coupons4Real.com has calculated how much it would cost to recreate the McRib at home for a fraction of the price. Using ingredients sourced from one of America’s most accessible retailers, Walmart, the total cost to recreate the BBQ delicacy was calculated.
The total weight of a McRib is 7.4 ounces, so the ingredients were measured and weighed to replicate the original recipe at the lowest possible cost.
Ingredient List:
- Smithfield Signature Ground Pork (4 oz) – $0.87 per serving
- Ball Park Tailgaters Deli Rolls (2.5 oz) – $0.72 per bun
- Great Value Hamburger Dill Chip Pickles (0.2 oz) – $0.03 per serving
- Fresh Whole White Onion (0.3 oz) – $0.06 per serving
- PL Great Value BBQ Sauce Original (0.4 oz) – $0.04 per serving
Total Cost: $1.72
This makes a homemade McRib $3.67 cheaper than buying it from McDonald’s.
Recipe Steps:
- Prepare the Pork: Get your pre-ground pork mince and add a small amount of water to create a stickier texture.
- Shape the Patties: Form the ground pork into patties that resemble ribs shapes, ensuring each patty is no more than 4 ounces to fit in the bun.
- Create the “Rib” Look: Use your fingers to make little indentations on the patties to imitate the ribs.
- Freeze the Patties: Place the patties on parchment paper and freeze until solid.
- Cook the Patties: There’s no need to defrost the patties. They will cook in about three to four minutes per side. Preheat a griddle or cast-iron skillet, and once hot, add the frozen patties rib-side up. Flip after a few minutes and cook the other side until the internal temperature reaches 165°F.
- Coat with BBQ Sauce: Remove the patties from the skillet, allow them to cool for a few minutes, and then coat both sides in BBQ sauce.
- Prepare the Toppings: Slice 0.3 oz of white onion and prepare two pickles from the jar (or more, if you prefer).
- Toast the Bun: Cut the deli roll in half and place it on the hot griddle until lightly browned, which takes about a minute.
- Assemble the Sandwich: Place the BBQ-coated patty on the bottom half of the bun, then top with the sliced pickles and onions.
- Enjoy!: Your homemade McRib is ready to go!
“The McRib has been a McDonald’s staple since its debut in 1981 and continues to grow in popularity,” said Panayotis Nikolaidis, CEO and founder of Coupons4Real.com. >]”However, as a limited-time menu item, it comes and goes, sometimes for long periods of time.
“Knowing how to recreate the McRib at home not only prevents the ‘burger blues’ when it leaves the menu, but it also saves you a significant amount of money. Making it at home is 68% cheaper than buying at McDonald’s.
“Creating your own version also allows you to add your personal twist to the recipe while still enjoying the nostalgia. This method is perfect for prepping McRibs in bulk, so you always have some stashed in the freezer for when the craving strikes.”
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