UPDATE: NationsBenefits Acquires DeliverLean
As of Sept. 21, NationsBenefits has acquired DeliverLean, a food manufacturer specializing in health and wellness. The acquisition is part of NationsBenefits’ strategic vision to expand its healthy foods benefit offering to meet the ever-growing needs of health plans with Medicare Advantage and Part D plans.
DeliverLean’s food as medicine solution, which is being introduced with the NationsMarket brand name, will help MA plan members and low-income populations to live healthier by addressing nutrition and providing specific and actionable direction to motivate behavioral changes in their diets.
With a growing demand for home-delivered, nutritionally focused products such as groceries, fresh produce, and prepared meals, NationsBenefits can help Medicare beneficiaries achieve better health and wellness by providing them with convenient and easy-to-use products. The healthy foods benefit offering is designed to improve members’ health and satisfaction while reducing overall health care costs.
DeliverLean founder Scott Harris will continue to lead this division, as a part of NationsBenefits.
The Deliver Lean acquisition is expected to close in the third quarter of 2022.
NationsBenefits provides supplemental benefits, flex cards and member engagement solutions for health plans.
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Blue Apron Adds Snacks, Light Meal Options
Blue Apron has expanded on convenient meal options beyond dinner that will be featured on its Add-ons menu, available to order now. Created to take the stress out of weekday planning in preparation for one of the busiest seasons of the year, the new Add-ons feature kid- and adult-approved recipes, perfect for an after-school snack, packable lunch, simple dinner or somewhere in between.
“Expanding the variety of our menu options to meet the needs of families and on-the-go customers continues to be a category we are focused on, especially as summer winds down and back-to-school season approaches,” said Josh Friedman, Blue Apron’s chief product officer. “Our customers look to Blue Apron to help solve for different meal occasions throughout the week. We continue to iterate on our offerings to create recipes that complement one another, but also fit into more non-traditional meal times.”
Designed to be ready in 30 minutes or fewer, the new Add-ons are a quick and fun take on classic recipes that can be prepared ahead of time or on the spot. They include simple dishes with an elevated twist, like a savory, pancetta grilled cheese sandwich with caramelized onion between sourdough bread. Additional options include French bread pizza, antipasto wraps and a delicious snack board.
“As we move into fall, our culinary team wanted to offer customers a series of recipes that could be utilized and enjoyed in a variety of ways throughout the day,” said John Adler, Blue Apron’s vice president of culinary. “The new Add-ons function great as stand-alone meals, but they’re also customizable by adding, for example, an à-la-carte protein to our pesto pasta, allowing customers to create a meal that works for their taste buds and dietary preferences.”
The new Add-ons are part of Blue Apron’s offerings designed with convenience and ease in mind on the days when time and planning is limited. Other offerings include Ready to Cook recipes that require no knife work or chopping, Heat & Eat microwavable meals and Fast & Easy sheet pan and one-pot recipes.
Blue Apron’s offerings are available on a rotating basis through their website and mobile app, along with non-subscription options available on Blue Apron’s Market and Walmart.com. To learn more about Blue Apron’s Add-ons, visit cook.ba/add-ons.
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Sabra Partners with HelloFresh to Bring Hummus Home for Dinner
For the first time, Sabra hummus dishes are available through HelloFresh, the world’s leading meal kit company. At home cooks are enthusiastically embracing hummus for fresh and flavorful meals, adding plant-based goodness to every dish. Featured just as busy households try to hold on to healthy eating during the holiday season, the recipes feature two delicious hummus bowls filled with fresh ingredients. HelloFresh customers can order the Chicken Gyro Couscous Bowl and the entirely plant-based Mediterranean Hummus & Couscous Bowl through the end of the year.
“As hummus bowls trend in restaurants nationwide, we are thrilled to partner with HelloFresh to bring these dishes home,” said Jason Levine, Chief Marketing Officer for Sabra. “Hummus is a delicious and incredibly versatile food. A nourishing bowl that begins with creamy plant-based hummus and builds with wholesome grains and flavorfully prepared vegetables is really satisfying and one of the more popular ways consumers are enjoying hummus, beyond dipping. We’re very glad to be creating great tasting meals with HelloFresh and sharing recipes that consumers can enjoy at home.”
The Chicken Gyro Couscous Bowl, available for delivery December 7-13, features a za’atar-spiced chicken cutlet on a bed of hummus and couscous topped with fresh tomatoes and cucumbers drizzled with a creamy feta sauce. The Mediterranean Hummus & Couscous Bowl begins with smoked paprika hummus beneath spiced, roasted red peppers and grape tomatoes, paired with a marinated cucumber salad in a creamy lemon dressing. This entirely plant-based meal is available December 21-27.
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“Whether it’s calorie smart, plant based or classic dishes, HelloFresh is always introducing exciting recipes that encourage consumers to explore new flavors, cuisines and ingredient combinations right in the comfort of their own kitchens,” said Claudia Sidoti, Principal Chef and Head of Recipe Development at HelloFresh. “Hummus creates a delicious base and provides rich texture to comforting bowl-based meals. We’re excited to partner with Sabra hummus to give consumers even more delicious meal options.”
HelloFresh meals featuring Sabra hummus are available for order on hellofresh.com now.
