ASAP.com Launches Home, Office Food Delivery in NYC
For updates on issues of interest to the food delivery, subscribe to Gourmet News.
ASAP.com, the on-demand delivery brand for Waitr Holdings Inc., has launched home and office food delivery in New York City.
Beginning home delivery service in New York is the latest substantial step for the company, as it builds its brand in the Tri-State area. Earlier, ASAP.com secured the exclusive mobile ordering rights with MetLife Stadium, the New York Giants and the New York Jets, and started food delivery in multiple cities in New Jersey.
“The debut of home and office restaurant delivery in New York City marks an important step for ASAP as customers get more acquainted with the brand in the Tri-State area,” said Carl Grimstad, CEO and chairman of the board of ASAP, Inc. “Fans tell us they love using ASAP at MetLife Stadium, and they’re now excited to be able to experience the same excellent standard of service in the comfort of their own homes.”
ASAP.com is known for community outreach and giving back to the cities that it serves.
“We are very fortunate to be the official mobile ordering partner for the Jets and Giants, as it has allowed us to establish and support local grassroots efforts through the Jets and United Way’s Hometown Huddle; and the Giants’ Adopt A Firehouse program,” Grimstad said.
Just last month, in honor of Sept. 11, the New York Giants in partnership with ASAP.com visited a local firehouse as part of the Adopt A Firehouse program. Players from the Giants met with the local firefighters of FDNY Engine 24 Ladder 5, while ASAP dropped off a special food delivery to the station, located at 227 6th Ave. in New York. Giants players had a chance to visit and talk with the firefighters before sitting down to eat with them. ASAP delivered the meals straight to the firehouse from Virgil’s Real Barbecue.
In addition to food delivery, ASAP.com offers delivery of a wide variety of items, utilizing its “deliver anything ASAP” model. Products available for delivery include alcohol, grocery, convenience and retail.
UPDATE: NationsBenefits Acquires DeliverLean
As of Sept. 21, NationsBenefits has acquired DeliverLean, a food manufacturer specializing in health and wellness. The acquisition is part of NationsBenefits’ strategic vision to expand its healthy foods benefit offering to meet the ever-growing needs of health plans with Medicare Advantage and Part D plans.
DeliverLean’s food as medicine solution, which is being introduced with the NationsMarket brand name, will help MA plan members and low-income populations to live healthier by addressing nutrition and providing specific and actionable direction to motivate behavioral changes in their diets.
With a growing demand for home-delivered, nutritionally focused products such as groceries, fresh produce, and prepared meals, NationsBenefits can help Medicare beneficiaries achieve better health and wellness by providing them with convenient and easy-to-use products. The healthy foods benefit offering is designed to improve members’ health and satisfaction while reducing overall health care costs.
DeliverLean founder Scott Harris will continue to lead this division, as a part of NationsBenefits.
The Deliver Lean acquisition is expected to close in the third quarter of 2022.
NationsBenefits provides supplemental benefits, flex cards and member engagement solutions for health plans.
For updates on news that affects the food and beverage industries, subscribe to Gourmet News.
Blue Apron Adds Snacks, Light Meal Options
Blue Apron has expanded on convenient meal options beyond dinner that will be featured on its Add-ons menu, available to order now. Created to take the stress out of weekday planning in preparation for one of the busiest seasons of the year, the new Add-ons feature kid- and adult-approved recipes, perfect for an after-school snack, packable lunch, simple dinner or somewhere in between.
“Expanding the variety of our menu options to meet the needs of families and on-the-go customers continues to be a category we are focused on, especially as summer winds down and back-to-school season approaches,” said Josh Friedman, Blue Apron’s chief product officer. “Our customers look to Blue Apron to help solve for different meal occasions throughout the week. We continue to iterate on our offerings to create recipes that complement one another, but also fit into more non-traditional meal times.”
Designed to be ready in 30 minutes or fewer, the new Add-ons are a quick and fun take on classic recipes that can be prepared ahead of time or on the spot. They include simple dishes with an elevated twist, like a savory, pancetta grilled cheese sandwich with caramelized onion between sourdough bread. Additional options include French bread pizza, antipasto wraps and a delicious snack board.
“As we move into fall, our culinary team wanted to offer customers a series of recipes that could be utilized and enjoyed in a variety of ways throughout the day,” said John Adler, Blue Apron’s vice president of culinary. “The new Add-ons function great as stand-alone meals, but they’re also customizable by adding, for example, an à-la-carte protein to our pesto pasta, allowing customers to create a meal that works for their taste buds and dietary preferences.”
The new Add-ons are part of Blue Apron’s offerings designed with convenience and ease in mind on the days when time and planning is limited. Other offerings include Ready to Cook recipes that require no knife work or chopping, Heat & Eat microwavable meals and Fast & Easy sheet pan and one-pot recipes.
Blue Apron’s offerings are available on a rotating basis through their website and mobile app, along with non-subscription options available on Blue Apron’s Market and Walmart.com. To learn more about Blue Apron’s Add-ons, visit cook.ba/add-ons.
For updates on the food and beverage industries, subscribe to Gourmet News.
