Helbiz, Kitchen United Expand Ghost Kitchen Offerings to LA
Helbiz Kitchen, a part of Helbiz, is bringing its ghost kitchen offerings to Los Angeles, expanding on the partnership with Kitchen United, a leading ghost kitchen network in the United States. The partnership began with the announcement that Helbiz Kitchen will come to NYC and Austin.
Starting in January, users in the Westwood and Santa Monica areas of Los Angeles will be able to order their favorite food items from either the Helbiz Kitchen app or Kitchen United MIX app onsite kiosk, or website – kitchenunited.com. Both locations also offer seating for guests who want to sit down and enjoy their meal onsite. Helbiz will bring their diverse set of menus created in Milan — Burger & Sons, Pokaii, Pomodòro, Wabisabi, What the Farm, and La Bottega del Gelato — allowing anyone to satiate their food cravings.
“Los Angeles is a city that respects their food and especially appreciates the ability to dine from a diversity of cuisines,” said Salvatore Palella, CEO of Helbiz. “By bringing our six different restaurant offerings and the ability to select from each in the same order, every household will be able to find exactly the food that they are craving. Los Angeles, like NYC and Austin, will be a city in which Helbiz offers both its micro-mobility and food-delivery related services.”
When available, users can download the Helbiz app on the Apple Store or Google Play. When it becomes available in cities that Helbiz has micro-mobility offerings, users will be able to use the same app to solve their daily transportation and food needs.
Helbiz is a global leader in micro-mobility services. Launched in 2015 and headquartered in New York City, the company offers a diverse fleet of vehicles including e-scooters, e-bicycles, e-mopeds all on one convenient, user-friendly platform with over 65 licenses in cities around the world. The merger with Wheels, leading player in California, adds an unique sit-down scooter along with long term rental subscriptions for individuals, businesses and universities. Helbiz uses a customized, proprietary fleet management technology, artificial intelligence and environmental mapping to optimize operations and business sustainability. Helbiz is expanding its urban lifestyle products and services to include live streaming services, food delivery and more, all accessible within its mobile app.
Founded in 2017, Kitchen United is a leading provider of restaurant hub technology, streamlined logistics and turn-key commercial kitchen space that empowers foodservice operators to tap into the growing off-premise business opportunity and offers consumers a first-of-its-kind multi-restaurant to-go experience. The company offers a value-driven, low-risk way for emerging and established restaurant brands to enter into new markets, grow revenue through off-premise dining and expand delivery areas. Kitchen United currently operates to-go food halls in Los Angeles, Pasadena, San Jose, and Santa Monica, Calif.; Columbus, Ohio; Austin, Dallas, Frisco and Houston, Texas; Scottsdale, Ariz.; New York and Chicago, with more locations opening across the nation. It’s the nation’s first “multi-restaurant ordering” to-go experience that allows foodie fans who love variety to order meals from multiple restaurants, all on the same bill.
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Buddy the Elf Headlines HelloFresh Spaghetti Kit
Meal kit company HelloFresh and Warner Bros. Discovery Global Consumer Products are spreading holiday cheer like never before with the launch of limited-edition Buddy the Elf Spaghetti meal kits. Inspired by the dish featured in the beloved holiday film, Elf, these festive meal kits will provide fans – and anyone who shares Buddy’s affinity for elf culture – everything needed to make the sweet, syrupy, candy-filled spaghetti dish right in the comfort of their own workshops – we mean kitchens!
The HelloFresh version of the iconic dish famously devoured by Buddy the Elf stays true to an elf’s flavor palate, featuring notable ingredients – like candy and syrup – that are an essential part of an elf’s diet. Starting with Colavita spaghetti as the base, the HelloFresh recipe also includes maple syrup, chocolate syrup, marshmallows, chocolate nonpareil candies, crumbled chocolate frosted pastries, and more. With the option to eat with your hands or pair with a bottle of cola, Buddy the Elf Spaghetti is sure to make even South Pole elves smile.
“While drawing inspiration from the sweet spaghetti dish seen in the movie Elf, we created a chocolate-forward version that stays true to Buddy the Elf’s dish, incorporating crushed chocolate cereal, various chocolate candies, marshmallows, and of course, syrup,” said Michelle Doll Olson, HelloFresh culinary development manager. “Our goal is always to create recipes that are both tasty and fun to prepare, and we’re sure this over-the-top recipe will satisfy any elf’s sweet tooth while bringing the holiday spirit to your household!”
Starting on Dec. 5 at 12:25 p.m. EST, Buddy the Elf Spaghetti meal kits by HelloFresh will be available exclusively through www.HelloFreshElfSpaghetti.com with no subscription required. The kits are priced at $14.99 for two servings and include all of the pre-portioned ingredients and a step-by-step recipe card to make the dish in the comfort of your kitchen. A limited number of kits will be available for purchase each day from Monday, Dec. 5 through Friday, Dec. 9. Orders will be accepted on a first come, first served basis, regardless of whether you’re on the naughty or nice list. Orders open each day at 12:25 p.m. EST.
HelloFresh is also offering holiday-inspired recipes and winter-themed treats for every meal occasion this season featured on the HelloFresh menu and through the Market add-on store. Customers can check out www.HelloFresh.com and choose among a three-course feast, a selection of brunch options, special sides, decadent desserts, snacks, and more.
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ASAP.com Launches Home, Office Food Delivery in NYC
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ASAP.com, the on-demand delivery brand for Waitr Holdings Inc., has launched home and office food delivery in New York City.
Beginning home delivery service in New York is the latest substantial step for the company, as it builds its brand in the Tri-State area. Earlier, ASAP.com secured the exclusive mobile ordering rights with MetLife Stadium, the New York Giants and the New York Jets, and started food delivery in multiple cities in New Jersey.
“The debut of home and office restaurant delivery in New York City marks an important step for ASAP as customers get more acquainted with the brand in the Tri-State area,” said Carl Grimstad, CEO and chairman of the board of ASAP, Inc. “Fans tell us they love using ASAP at MetLife Stadium, and they’re now excited to be able to experience the same excellent standard of service in the comfort of their own homes.”
ASAP.com is known for community outreach and giving back to the cities that it serves.
“We are very fortunate to be the official mobile ordering partner for the Jets and Giants, as it has allowed us to establish and support local grassroots efforts through the Jets and United Way’s Hometown Huddle; and the Giants’ Adopt A Firehouse program,” Grimstad said.
Just last month, in honor of Sept. 11, the New York Giants in partnership with ASAP.com visited a local firehouse as part of the Adopt A Firehouse program. Players from the Giants met with the local firefighters of FDNY Engine 24 Ladder 5, while ASAP dropped off a special food delivery to the station, located at 227 6th Ave. in New York. Giants players had a chance to visit and talk with the firefighters before sitting down to eat with them. ASAP delivered the meals straight to the firehouse from Virgil’s Real Barbecue.
In addition to food delivery, ASAP.com offers delivery of a wide variety of items, utilizing its “deliver anything ASAP” model. Products available for delivery include alcohol, grocery, convenience and retail.
