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Green Chef x Emily Mariko Recipe Series Launches

Green Chef, the #1 meal kit for clean eating, is launching a new recipe series with Emily Mariko, the acclaimed content creator celebrated for her innovative lifestyle and ASMR food content. The collaboration takes inspiration from Emily’s simplistic cooking style, which focuses on fresh ingredients and creative cooking techniques, to offer customers eight delicious and elevated recipes that make clean eating at home easy and approachable. “I’m thrilled to be partnering with Green Chef to bring my favorite seasonal ingredients, exciting flavor combinations, and simple cooking techniques to kitchens across the country,” said Mariko. “Together, we aim to make clean eating and inspiring flavor combinations accessible and convenient.” Available the week of March 4 through the week of March 25, customers can choose from two exclusive Green Chef x Emily Mariko recipes per week. The recipes incorporate Emily’s love of farmers market hauls and spotlight a mix of organic farm-fresh ingredients, like cauliflower and apricots, as well as whole grains and premium proteins. Each recipe comes with step-by-step instructions and portioned ingredients that are delivered directly to customers’ doorsteps. The full recipe series lineup includes:
  • Maple Cauliflower Bowls with Seared Tofu
  • Sockeye Salmon with Sweet Heat Pan Sauce
  • One-Pot Herbed Chicken Soup
  • Beef Tenderloin with Brown Butter Potatoes
  • Chicken with Cardamom Spiced Greek Yogurt
  • Ricotta Pancakes with Cherry Maple Syrup
  • Chicken with Sriracha Apricot Pan Sauce
  • Seared Beef Tenderloin with Ginger-Lime Aïoli
“Emily shares our dedication to using quality ingredients and our passion for cooking simple, yet satisfying dishes. It was exciting to work with Emily to integrate her favorite flavor profiles and cooking style into our menu,” said Luke Esbenson, senior culinary development manager of Green Chef. “These recipes are crafted with seasonal, fresh ingredients in mind, making them excellent options for our Green Chef customers.” As the first CCOF-certified organic meal kit company, Green Chef features nutritionist-approved recipes catering to various dietary preferences, including Keto, Plant-Based, Gluten-Free, and the newly introduced Gut & Brain Health. Offering 80+ weekly menu and market options, Green Chef makes it easy for customers to prepare and enjoy delicious chef-crafted recipes with clean, organic ingredients that nourish your whole body. For more information on the Green Chef x Emily Mariko recipe series or to start your order, visit https://www.greenchef.com/pages/emily-mariko-new. Founded in 2014, Green Chef is powering the pursuit of eating well by making it easy to cook colorful, flavorful meals in approximately 30 minutes or fewer. Green Chef’s menus cater to various dietary preferences, including keto, protein-packed, vegan, vegetarian, gluten free, Mediterranean, and more. Each delivery contains all the essentials to create three to four nourishing dinners for two to six people: high-quality, measured ingredients — including pre-made complex sauces and spice mixes — and chef-crafted recipes. For more information, visit www.greenchef.com or follow Green Chef on FacebookTwitter, or Instagram. For more news of interest to the foodservice industry, subscribe to Gourmet News.

HelloFresh Reaffirms Commitment to End Food Insecurity

HelloFresh, the world’s leading meal kit provider, is unveiling striking new data on food insecurity in the United States and reaffirming its commitment to serving people in need through its charitable programs.

Food insecurity, defined by Feeding America as the lack of consistent enough access to food to lead a healthy life, is a pressing issue across the country, recently exacerbated by the end of pandemic-era benefits and the rising cost of living.

This harsh reality is underscored by the Hunger Matters in the U.S. Report, a representative survey of US adults recently commissioned and released by HelloFresh. According to the data:

  • Food insecurity is a sweeping issue across America: Nearly one-third of Americans (32%) reported personal experience with food insecurity at some point, while 40% reported having a friend or relative who has experienced food insecurity. More than two-thirds of Americans (69%) acknowledged that food insecurity is a problem in America, while more than half (51%) acknowledged it is a problem in their own communities.
  • The economy is top of mind for Americans: Almost three-quarters of respondents (72%) agreed the economy is causing a larger food insecurity crisis. At the same time, more than half of respondents (51%) cited cost and affordability as one of the biggest barriers to eating well. When asked about pressing issues in their community, Americans cited inflation as the top concern (77%), followed by poverty (66%).
  • There is a generational divide, with young adults much more likely to go hungry: Respondents ages 18-34 were almost twice as likely to report having experienced food insecurity, compared to respondents ages 55+ (41% vs. 21%, respectively). More than one-third of 18-34 year old respondents (38%) said they believe they have experienced food insecurity in the last year.
  • Americans are looking to brands and organizations to take action: More than two-thirds of Americans (68%) said they would like to see brands and organizations do more about the state of hunger and food insecurity. The top three actions that Americans reported they would like organizations to take to address food insecurity are: creating emergency food programs, such as food banks and meal programs (59%); directly donating to people facing food insecurity (51%); and advocating for government policy that focuses on the causes of food insecurity (42%).

“This research not only underscores that the need to fight hunger is tremendous, but also that people are looking for community organizations and brands like HelloFresh to work together to take action to address it,” said Jeffrey Yorzyk, senior director of sustainability at HelloFresh. “Hunger never sleeps so we are committed to continuing our fight against hunger, through the holidays and every day after, alongside our valued partners and customers.”

Fighting Hunger Through Public-Private Partnerships

HelloFresh created Meals with Meaning in 2020 to provide pre-packaged meal kits, with fresh ingredients and step-by-step recipe cards, to people in need—through partnerships with local nonprofits—where HelloFresh has distribution centers. HelloFresh has delivered more than 6 million meals and provides 40,000 meals to people in need each week in Atlanta, Dallas/Fort Worth, Newark, New York City and Phoenix. Earlier this month, HelloFresh and partners, the City of Newark and New Jersey’s first food rescue organization Table to Table, marked a significant milestone through its Meals with Meaning program: 2 million meals delivered to people facing food insecurity in the greater Newark area alone.

“In today’s economy, it’s truly a struggle to pay for necessities like rent, utilities and childcare and still have enough money to put healthy, nutritious food on the table. Often trade-offs must occur,” said Julie Kinner, vice president of operations, Table to Table. “For nearly a decade, Table to Table and HelloFresh have proudly partnered to not only provide and deliver fresh food to hungry neighbors but also to ease their stress and provide hope.”

Fighting Hunger By Supporting Individuals in Need

HelloFresh also will keep nominations for its LimeAid program open through the end of the year to help families in need through the holiday season. LimeAid is HelloFresh’s effort to fight food insecurity on the individual level by providing 3 months of free HelloFresh meal kits to people in need. Anyone can nominate a friend, loved one or neighbor, and the HelloFresh team assesses and chooses winners based on need. Since LimeAid’s inception, HelloFresh has supported nearly 500 families with this program. Nominations remain open here.

HelloFresh donates surplus food, ingredients, supplies, finished meal kits, employee volunteer hours and monetary contributions to organizations fighting food insecurity and food waste.

To learn more about how HelloFresh fights food insecurity and join in the action, please visit www.hellofresh.com.

For more news of interest to the specialty food industry, subscribe to Gourmet News.

Helbiz, Kitchen United Expand Ghost Kitchen Offerings to LA

Helbiz Kitchen, a part of Helbiz, is bringing its ghost kitchen offerings to Los Angeles, expanding on the partnership with Kitchen United, a leading ghost kitchen network in the United States. The partnership began with the announcement that Helbiz Kitchen will come to NYC and Austin.

Starting in January, users in the Westwood and Santa Monica areas of Los Angeles will be able to order their favorite food items from either the Helbiz Kitchen app or Kitchen United MIX app onsite kiosk, or website – kitchenunited.com. Both locations also offer seating for guests who want to sit down and enjoy their meal onsite. Helbiz will bring their diverse set of menus created in Milan — Burger & Sons, Pokaii, Pomodòro, Wabisabi, What the Farm, and La Bottega del Gelato — allowing anyone to satiate their food cravings.

“Los Angeles is a city that respects their food and especially appreciates the ability to dine from a diversity of cuisines,” said Salvatore Palella, CEO of Helbiz. “By bringing our six different restaurant offerings and the ability to select from each in the same order, every household will be able to find exactly the food that they are craving. Los Angeles, like NYC and Austin, will be a city in which Helbiz offers both its micro-mobility and food-delivery related services.”

When available, users can download the Helbiz app on the Apple Store or Google Play. When it becomes available in cities that Helbiz has micro-mobility offerings, users will be able to use the same app to solve their daily transportation and food needs.

Helbiz is a global leader in micro-mobility services. Launched in 2015 and headquartered in New York City, the company offers a diverse fleet of vehicles including e-scooters, e-bicycles, e-mopeds all on one convenient, user-friendly platform with over 65 licenses in cities around the world. The merger with Wheels, leading player in California, adds an unique sit-down scooter along with long term rental subscriptions for individuals, businesses and universities. Helbiz uses a customized, proprietary fleet management technology, artificial intelligence and environmental mapping to optimize operations and business sustainability. Helbiz is expanding its urban lifestyle products and services to include live streaming services, food delivery and more, all accessible within its mobile app.

Founded in 2017, Kitchen United is a leading provider of restaurant hub technology, streamlined logistics and turn-key commercial kitchen space that empowers foodservice operators to tap into the growing off-premise business opportunity and offers consumers a first-of-its-kind multi-restaurant to-go experience. The company offers a value-driven, low-risk way for emerging and established restaurant brands to enter into new markets, grow revenue through off-premise dining and expand delivery areas. Kitchen United currently operates to-go food halls in Los Angeles, Pasadena, San Jose, and Santa Monica, Calif.; Columbus, Ohio; Austin, Dallas, Frisco and Houston, Texas; Scottsdale, Ariz.; New York and Chicago, with more locations opening across the nation. It’s the nation’s first “multi-restaurant ordering” to-go experience that allows foodie fans who love variety to order meals from multiple restaurants, all on the same bill.

For news of interest to the food and beverage industry, subscribe to Gourmet News.

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