HelloFresh Introduces Ready Made Meals
Just in time for New Year’s resolutions, HelloFresh, the world’s leading meal kit company, is introducing wholesome new offerings for home cooks who want easy, homemade meals with little to no prep–especially on their busiest days. Whether choosing from a delicious meal ready in three minutes with no cooking required, or a simplified recipe that involves just five minutes of prep and minimal cleanup, getting a nutritious, quality meal on the table has never been easier or more convenient.
For those who want a flavorful, chef-crafted meal fast, the heat-and-eat Ready Made Meals are the perfect addition to mealtime. Ready in just three minutes, this new offering is the fastest way to get a nutritious meal on the table and is the ideal option for those who are on-the-go, or for nights when time isn’t on their side. From hearty classics, like Beef Bolognese and the Southwest-Style Chicken Bowl, to globally inspired recipes, like Butter Chicken and Udon Stir-Fry, Ready Made Meals can make eating well a breeze for home cooks who prioritize convenience without wanting to sacrifice quality.
“Ready Made Meals are an essential and exciting new way we are bringing nutritious, convenient mealtime options to our HelloFresh customers in the New Year,” said Kristin Bryan, senior director of culinary innovation at HelloFresh. “Whether navigating a packed workday or balancing family commitments, these meals were developed to be the perfect solution to staying nourished without compromising on quality, offering a delicious, home-cooked meal in minutes.”
For the home cook looking for virtually no prep time in the kitchen, Prep & Bake Meals are a new offering that simplifies mealtime by providing fresh ingredients that come pre-chopped and require only five minutes or less of preparation. Featuring delicious recipes like Onion Crunch Chicken and a Creamy Mushroom Ravioli Bake, the menu will include three Prep and Bake Meals to choose from each week for HelloFresh customers. Prep and Bake Meals are designed to deliver the ease and satisfaction of a wholesome, home-cooked meal without the hassle of cleanup that usually comes with it.
New 15-Min Meals, like Chicken Gyoza Salad and Cilantro Beef Burrito Bowl, provide fresh, flavorful dinners from fridge to plate in just 15 minutes or less. Designed as quick, three-step recipes that require minimal prep and cleanup, these quick yet delicious meals offer a home cooked meal in about the time.
This New Year, HelloFresh makes it easy to eat well with quick home-cooked meals that present a better alternative to options like takeout, frozen, or heavily processed meals. With a focus on simplifying mealtime to support a more balanced lifestyle, HelloFresh customers can start their year stress-free by spending less time worrying about what’s for dinner and more time enjoying a delicious meal with the people they love.
To sign up for HelloFresh and learn more about the wholesome new offerings, visit www.hellofresh.com.
HelloFresh is the world’s leading meal-kit company, providing customers with fresh, high-quality ingredients to cook delicious meals at home. By delivering pre-portioned ingredients and easy-to-follow recipes directly to customers’ doors, HelloFresh helps busy individuals and families enjoy home-cooked meals without the hassle of meal planning and grocery shopping. HelloFresh was voted the Most Trusted Meal Kit Delivery Service in America from 2021 through 2023 by Newsweek. For more information, visit www.hellofresh.com or follow HelloFresh on Facebook, X, Instagram, or TikTok.
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Green Chef x Emily Mariko Recipe Series Launches
Green Chef, the #1 meal kit for clean eating, is launching a new recipe series with Emily Mariko, the acclaimed content creator celebrated for her innovative lifestyle and ASMR food content. The collaboration takes inspiration from Emily’s simplistic cooking style, which focuses on fresh ingredients and creative cooking techniques, to offer customers eight delicious and elevated recipes that make clean eating at home easy and approachable.
“I’m thrilled to be partnering with Green Chef to bring my favorite seasonal ingredients, exciting flavor combinations, and simple cooking techniques to kitchens across the country,” said Mariko. “Together, we aim to make clean eating and inspiring flavor combinations accessible and convenient.”
Available the week of March 4 through the week of March 25, customers can choose from two exclusive Green Chef x Emily Mariko recipes per week. The recipes incorporate Emily’s love of farmers market hauls and spotlight a mix of organic farm-fresh ingredients, like cauliflower and apricots, as well as whole grains and premium proteins. Each recipe comes with step-by-step instructions and portioned ingredients that are delivered directly to customers’ doorsteps.
The full recipe series lineup includes:
- Maple Cauliflower Bowls with Seared Tofu
- Sockeye Salmon with Sweet Heat Pan Sauce
- One-Pot Herbed Chicken Soup
- Beef Tenderloin with Brown Butter Potatoes
- Chicken with Cardamom Spiced Greek Yogurt
- Ricotta Pancakes with Cherry Maple Syrup
- Chicken with Sriracha Apricot Pan Sauce
- Seared Beef Tenderloin with Ginger-Lime Aïoli
“Emily shares our dedication to using quality ingredients and our passion for cooking simple, yet satisfying dishes. It was exciting to work with Emily to integrate her favorite flavor profiles and cooking style into our menu,” said Luke Esbenson, senior culinary development manager of Green Chef. “These recipes are crafted with seasonal, fresh ingredients in mind, making them excellent options for our Green Chef customers.”
As the first CCOF-certified organic meal kit company, Green Chef features nutritionist-approved recipes catering to various dietary preferences, including Keto, Plant-Based, Gluten-Free, and the newly introduced Gut & Brain Health. Offering 80+ weekly menu and market options, Green Chef makes it easy for customers to prepare and enjoy delicious chef-crafted recipes with clean, organic ingredients that nourish your whole body.
For more information on the Green Chef x Emily Mariko recipe series or to start your order, visit https://www.greenchef.com/pages/emily-mariko-new.
Founded in 2014, Green Chef is powering the pursuit of eating well by making it easy to cook colorful, flavorful meals in approximately 30 minutes or fewer. Green Chef’s menus cater to various dietary preferences, including keto, protein-packed, vegan, vegetarian, gluten free, Mediterranean, and more. Each delivery contains all the essentials to create three to four nourishing dinners for two to six people: high-quality, measured ingredients — including pre-made complex sauces and spice mixes — and chef-crafted recipes. For more information, visit www.greenchef.com or follow Green Chef on Facebook, Twitter, or Instagram.
For more news of interest to the foodservice industry, subscribe to Gourmet News.HelloFresh Reaffirms Commitment to End Food Insecurity
HelloFresh, the world’s leading meal kit provider, is unveiling striking new data on food insecurity in the United States and reaffirming its commitment to serving people in need through its charitable programs.
Food insecurity, defined by Feeding America as the lack of consistent enough access to food to lead a healthy life, is a pressing issue across the country, recently exacerbated by the end of pandemic-era benefits and the rising cost of living.
This harsh reality is underscored by the Hunger Matters in the U.S. Report, a representative survey of US adults recently commissioned and released by HelloFresh. According to the data:
- Food insecurity is a sweeping issue across America: Nearly one-third of Americans (32%) reported personal experience with food insecurity at some point, while 40% reported having a friend or relative who has experienced food insecurity. More than two-thirds of Americans (69%) acknowledged that food insecurity is a problem in America, while more than half (51%) acknowledged it is a problem in their own communities.
- The economy is top of mind for Americans: Almost three-quarters of respondents (72%) agreed the economy is causing a larger food insecurity crisis. At the same time, more than half of respondents (51%) cited cost and affordability as one of the biggest barriers to eating well. When asked about pressing issues in their community, Americans cited inflation as the top concern (77%), followed by poverty (66%).
- There is a generational divide, with young adults much more likely to go hungry: Respondents ages 18-34 were almost twice as likely to report having experienced food insecurity, compared to respondents ages 55+ (41% vs. 21%, respectively). More than one-third of 18-34 year old respondents (38%) said they believe they have experienced food insecurity in the last year.
- Americans are looking to brands and organizations to take action: More than two-thirds of Americans (68%) said they would like to see brands and organizations do more about the state of hunger and food insecurity. The top three actions that Americans reported they would like organizations to take to address food insecurity are: creating emergency food programs, such as food banks and meal programs (59%); directly donating to people facing food insecurity (51%); and advocating for government policy that focuses on the causes of food insecurity (42%).
“This research not only underscores that the need to fight hunger is tremendous, but also that people are looking for community organizations and brands like HelloFresh to work together to take action to address it,” said Jeffrey Yorzyk, senior director of sustainability at HelloFresh. “Hunger never sleeps so we are committed to continuing our fight against hunger, through the holidays and every day after, alongside our valued partners and customers.”
Fighting Hunger Through Public-Private Partnerships
HelloFresh created Meals with Meaning in 2020 to provide pre-packaged meal kits, with fresh ingredients and step-by-step recipe cards, to people in need—through partnerships with local nonprofits—where HelloFresh has distribution centers. HelloFresh has delivered more than 6 million meals and provides 40,000 meals to people in need each week in Atlanta, Dallas/Fort Worth, Newark, New York City and Phoenix. Earlier this month, HelloFresh and partners, the City of Newark and New Jersey’s first food rescue organization Table to Table, marked a significant milestone through its Meals with Meaning program: 2 million meals delivered to people facing food insecurity in the greater Newark area alone.
“In today’s economy, it’s truly a struggle to pay for necessities like rent, utilities and childcare and still have enough money to put healthy, nutritious food on the table. Often trade-offs must occur,” said Julie Kinner, vice president of operations, Table to Table. “For nearly a decade, Table to Table and HelloFresh have proudly partnered to not only provide and deliver fresh food to hungry neighbors but also to ease their stress and provide hope.”
Fighting Hunger By Supporting Individuals in Need
HelloFresh also will keep nominations for its LimeAid program open through the end of the year to help families in need through the holiday season. LimeAid is HelloFresh’s effort to fight food insecurity on the individual level by providing 3 months of free HelloFresh meal kits to people in need. Anyone can nominate a friend, loved one or neighbor, and the HelloFresh team assesses and chooses winners based on need. Since LimeAid’s inception, HelloFresh has supported nearly 500 families with this program. Nominations remain open here.
HelloFresh donates surplus food, ingredients, supplies, finished meal kits, employee volunteer hours and monetary contributions to organizations fighting food insecurity and food waste.
To learn more about how HelloFresh fights food insecurity and join in the action, please visit www.hellofresh.com.
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