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Specialty Distributors & Brokers

Study: Americans See Food Inflation Rate Higher Than Reality

U.S. consumers are more worried about rising food prices, the economy and their own personal finances than they are with getting COVID, according to a new study by dunnhumby.
Perhaps most concerning for retailers and the government is that U.S. consumers surveyed reported that the food inflation rate now stands at 17.7 percent, when it stands at 7.4 percent, according to U.S. Bureau of Labor Statistics.
The ninth wave of the dunnhumby Consumer Pulse Survey was conducted from Jan. 25 to Feb. 8, just past the peak of a major outbreak of coronavirus, driven by the omicron variant.

“Americans’ belief that food prices are rising more than twice as fast as they actually are should concern retailers, manufacturers and the government alike,” said Grant Steadman, president for North America at dunnhumby. “We not only see this mismatch between sentiment and reality in the U.S., but also in every country we surveyed.

“Consumers are now more concerned with their finances and the country’s economy than they were five months ago. We need to revise our thinking about how consumers consider inflation. Likely, we have not yet seen the full extent of how consumers will react to food price increases. This could diverge further, particularly if the security situation in Europe worsens and further impacts energy and commodity prices globally.”

Key findings in the food inflation study include:

  • Fifty-one percent of U.S. shoppers surveyed are concerned that their money doesn’t go as far as it used to due to rising prices, marking a 10 point increase since September 2021, and a 12 percent increase since May 2020. Eighty-three percent said food prices have gone up some and half say they have gone up by a lot.
  • The majority of U.S. consumers (58 percent) believe the economy is weak, a three point increase from September 2021, and the same percentage from February 2021. And 40 percent of consumers continue to report their own finances are weak, consistent with the prior two waves of the dunnhumby study in 2021.
  • Walmart was again cited for providing the best value for the money by 54% of respondents, an increase of 25 points from September 2021. Aldi (18 percent), Kroger (10 percent) and Amazon (10 percent) finished in the top three for best value.
  • Americans’ worry about the pandemic is at an all-time low (13 percent) and 20 points below consumers’ worry in Chile, the country with the highest Worry Index. The continued reduction in worry comes at the same time as more Americans than ever now know someone personally who has had COVID, at 44 percent compared to 37 percent in September. The U.S. remains in the lower half of countries that are not very worried about COVID-19, followed closely by Slovakia, Denmark, France, and China all tied at 11 percent. Countries that remain very worried about the pandemic include Chile (33 percent), Japan (31 percent), Brazil (29 percent), Portugal (27 percent), Malaysia (27 percent) and Mexico (25 percent).
  • The surge in cases from the Omicron variant slightly reduced the number of trips consumers made to stores in late January through early February and reversed consumers’ belief from September 2021 that things were starting to return to normal. Only 19 percent of consumers reported that things were returning to normal in stores compared to 24 percent in September.
  • While online shopping numbers have varied from wave to wave, they are essentially flat from where they were in May 2020. Thirty-three percent of U.S. respondents have ordered more online since Covid-19 began. Fifty-five percent of respondents made at least one online shopping trip during the week they were surveyed, up 17 percent since March 2020. Consumers also reported they make an average of one trip per week using click-and-collect making that channel as popular as delivery.
  • Only 39 percent of U.S. consumers surveyed are satisfied with the instore shopping experience, a 3 percent drop since September 2021. Only 36 percent of those surveyed felt stores are doing a good job with COVID. Although consumers’ satisfaction with how stores are addressing the virus is low, it is nearly triple the approval rate U.S. consumers have for how government has dealt with the pandemic (22 percent). In every country surveyed, consumers felt stores are doing a better job than the government.
  • Although economic pressures have increased over the last five months, the percentage of respondents using key value-seeking strategies has remained flat (53% of respondents compared to 52 percent in September 2021). Value seekers see inflation rates as even higher (18.4 percent) than those not actively seeking value (16.9 percent).

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Bredemeier Takes Helm of Grand Havana Specialty Coffee

Specialty coffee company Grand Havana has appointed founding member Tanya Bredemeier as CEO, as Robert Rico‘s five-year agreement ends. Rico will remain on the company’s board of directors and serve as a consultant.

“My vision is to brand Grand Havana as a household name by immediately expanding our cafe portfolio,” Bredemeier said. “It’s time to open a new store in Miami. We plan to open our new location before June 30th, 2022. In addition, we plan to expand our online presence by focusing on increasing online sales in 2022.”

Rico will remain as a consultant and work closely with Tanya Bredemeier until Dec. 31.

As one of Grand Havana’s founders and president for more than seven years, Bredemeier played an instrumental role in creating the brand and publicly traded company.

The market soft cialis pills is full of all sorts of sexual issues in them. Individuals using Propecia must continue using it to you can look here tadalafil order keep us healthy. The men who were into smoking cialis generic overnight had shortened length by on an average 1 cm. It was pitch thought about that cialis samples dark and cold as we scrambled up Mount Batur at 4.30am. Grand Havana has served millions of cups of coffees via multiple distribution platforms that include: foodservice, cafes and online marketplaces. The company’s goal is to become the market leader in the Latin style specialty coffee segment.

Bredemeier’s appointment follows a series of C-suite appointments this year. In January, former Wendy’s and Pollo Tropical executive Mr. Hugo Gutierrez was named president and COO.

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True Citrus Passes $2M Sales on Grovara Online Marketplace

Lemon and lime drink maker True Citrus became the first brand to surpass $2 million in sales booked on Grovara, an online marketplace that launched in October 2020.

True Citrus, a category leader thanks to its array of True Lemon and True Lime drink mixes made from simple, non-GMO ingredients and real citrus and citrus-forward, salt-free seasoning blends, grew total revenues by double digits in 2021. The company grew its international sales over 100 percent during that same period, using Grovara’s proprietary wholesale marketplace along with growth Grovara facilitated in Panama and Peru.

Before working with Grovara, True Citrus saw only sporadic global sales, according to the company. Exporting represented a big opportunity, but international orders come with highly specialized and time-consuming workflows, with each country requiring specialized documents, sales strategies, and market-specific label requirements.

True Citrus interviewed multiple international partners and chose Grovara because of its end-to-end, frictionless technology and vetted international network.

“It made perfect sense to find a trusted international partner with experience in what is a much more complex sale than what we were traditionally handling,” said True Citrus CEO Robert Cuddihy.

Despite the pandemic, True Citrus opened five new overseas markets in the last year on the Grovara marketplace, including Uganda, Rwanda, South Africa, Costa Rica and Puerto Rico. The company’s powdered soft drink products are particularly popular in warmer climates, while the True Citrus unsweetened offerings have achieved widespread popularity, especially in Asia.

True Citrus is an ideal brand for international distribution, according to Grovara. The products are light, making it easy and cost-efficient to transport. They also have a two-year shelf life and are priced competitively for the international market.

Grovara offers 48 True Citrus products, all made from simple, clean ingredients and real citrus, on its online marketplace. In addition to its low-sugar, low-calorie drink mix line and salt-free seasonings, True Citrus also makes a variety of unsweetened citrus wedge replacements, unsweetened juice mixes for foodservice applications and has a line of products for industrial ingredient applications, most under the brand names of True Lemon and True Lime. The company also boasts lines of popular salt-free seasoning shakers and unsweetened juice mixes.

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