George Eversman Named Dean of the Industry by CDA
George Eversman, Executive Vice President, Retail and Business Development for DOT Foods, was presented on September 10 with the Convenience Distribution Association’s Dean of the Industry award at the Convenience Distribution Business Exchange (CDBX) awards luncheon in Chicago, Illinois.
Eversman grew up just 40 miles from DOT Foods’ headquarters in Sterling, Illinois. After graduating from the University of Iowa in 1991 with a bachelor’s degree in journalism, he headed to Arizona State for his master’s before joining DOT Foods in 1995 as foodservice marketing manager, heading up supplier relationships.
George was promoted to regional sales manager for the southern region two years later, before taking on his current role as executive vice president of business development and retail in 1999. He has been the face of DOT Foods in most retail segments over the last 20 years and has been integral to its success.
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“George has supported CDA and distributors with a high level of input and improving the flow of products and information,” said Corey Cooper, Stephenson Wholesale Co., Durant, Oklahoma. “I know of no one who doesn’t like George. The support he’s given CDA is unparalleled and extreme. He deserves the award due to his dedication; no one works harder than George.
“George has been a prominent figure in the industry and dedicated to CDA in which he is very involved,” said Kimberly Bolin, CDA’s President and Chief Executive Officer. “He epitomizes what the Dean of the Industry award represents.”
Distributor Acquisition Aims to Grow American Market for Dutch Cheeses
By Lorrie Baumann
Dutch dairy giant FrieslandCampina altered the distribution landscape for European cheeses last December with its purchase of both Jana Foods and Best Cheese Corporation USA. The acquisitions were part of a strategy to expand distribution of the dairy cooperative’s portfolio of Dutch cheeses in the American market and to provide a larger market for the milk produced on Dutch dairy farms, so FrieslandCampina is not currently planning to acquire any American cheese producers, said Gert Jan Poort, President of FrieslandCampina Dairy U.S.
FrieslandCampina originated as a local farmers cooperative in the Netherlands, and through several mergers has become the largest dairy cooperative in the world, with more than 18,000 dairy farmers in the Netherlands, Germany and Belgium and an average farm size with less than 200 cows, Poort said. “If it has 200 cows, it’s a big farm,” he said. “We have a fantastic sustainability policy – it’s a normal way of working.”
The FrieslandCampina cows are on pasture at least 120 days a year, Poort said. “Cows have the same habits as humans looking at the weather. When it’s snowing or raining, they want to be in the barn,” he said. “It’s always a very festive event when they go outside in the spring.”
“What we do with our customers from all over the world is to advise them to come to the Netherlands and see the farms, see the creamery,” he added. “They love it, and they want to buy. They love seeing the cows in the meadow, having the transparency and sourcing from the origin that is the most important thing. Buyers of the biggest retailers in the country are demanding this transparency, and we can deliver it.”
Delivering Dutch Cheeses to the American Market
FrieslandCampina acquired Jana Foods after working with Jana as an American importer and marketing partner for more than 20 years, and with the acquisition, the company is planning to build on the strength of its brands, A Dutch Masterpiece and Kroon, and to grow the Gouda segment in the United States. In its acquisition of Best Cheese Corporation, FrieslandCampina assumes American distribution of brands including Parrano, DeWaag, Melkbus and its expansive portfolio of Gouda styles made from cow, goat and sheep milk. “As a part of our transformative strategy, we continue to focus on delivering the best product to serve consumer needs,” said Roel van Neerbos, President of FrieslandCampina Consumer Dairy, in the company’s announcement of the Best Cheese acquisition. “The Americas is a strategic growth market for us. By acquiring Best Cheese and Jana Foods, we will be able to grow our cheese business in the region further.”
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In addition, the company will focus on educating the American market about other Dutch cheeses, including the classic Edam and other Dutch cow milk and goat milk cheeses, Poort said. “We want to expand and educate Americans about the cheeses themselves and also expand the occasions.”
New Products Launching Under Frico Brand
This year, FrieslandCampina is launching new convenient snack cheeses under its Frico brand, including Gouda Snack, packaged in eight 20 gram portions per resealable bag that will retail for $3.99 to $4.99 as well as a line of Cracker Cuts featuring cracker-sized Gouda, Mediterranean Herb and Goat Cheese. The Cracker Cuts will be merchandised in a display-ready case holding eight 7.05-ounce easy-peel and resealable trays. They’ll retail for $4.99 to $5.99. “We are going to make great progress in the snacking segment,” Poort said.
In addition to providing convenient snacking formats for consumers, the Frico brand is considering convenience in the merchandising options it provides to retailers, according to Debbie Seife, Marketing Director at FrieslandCampina. The new Frico Cheese Slices will be offered in easy-peel resealable trays sold in display-ready cases of 12 packages. “It’s a little different from what some of the other groups are doing,” Seife said. “It’s easy to stock and easy for consumers to shop.”
The Frico Cheese Slices line includes Gouda Mild, Edam, Emmental and Goat Cheese. The packages will retail for $3.99 to $4.99.
Frico will also be offering its Goat Cheese in a 5-ounce cup of freshly shaved cheese for consumers to add to salads, soups or flatbreads. The slightly crumbly cheese is made from 100 percent pasteurized goat milk naturally matured for 20 weeks. The cup will retail for $5.99 to $6.99.
The expanded Frico line will also include Cheese Loaves to slice behind the counter in Gouda, Maasdam, Emmental and Goat Cheese. The Gouda and Goat Cheese are both mild and creamy versions of the cheeses, while Maasdam and Emmental are Swiss-style cheeses with a firm bite and nutty flavors.
KeHE Announces New Generation of CAREtrade Partners
KeHE’s newest generation of CAREtrade® partners includes five companies that include a strong social action platform in their business models. The CAREtrade initiative, founded in 2017, identifies and promotes a set of brands that advance a higher purpose than commercial success and is aligned with KeHE’s dedication to serve.
Bhakti means “devotion through social action,” and the company is devoted to giving back on a global scale. Guided by their philanthropic platform of: GITA (give, inspire, and take action), Bhakti’s social mission is to make a real impact in the world and be a voice for those who need it most. And, just as cardamom is steeped into all of Bhakti’s iced chai tea products, charitable works are deeply infused into the way the company does business.
This Bar Saves Lives is on a mission to end childhood malnutrition worldwide through a simple giving model – sell the best snacks to give the best life-saving nutrition. For each bar sold, they give food aid to a child in need in a one-for-one model, equaling over 10 million life-saving food packets to date. This Bar Saves Lives’ bars also have unique flavor profiles like PB & J and Wild Blueberry & Pistachio that are non-GMO Project verified, gluten-free, and kosher.
NuttZo uses the sales dollars from seed and nut-based butters and bars to power the work of its real mission, Project Left Behind. The non-profit focuses on providing education and living essentials to orphans around the world. Since its inception, NuttZo has donated more than $100,000 to Project Left Behind to provide food, medical needs, supplies and tuition to more than 200 kids in children’s homes across Peru, Nepal, and India.
World Centric has donated more than $3 million dollars from the sales of compostable tableware including cups, plates, silverware, and more since 2009. The company aims to raise awareness of large-scale humanitarian and environmental issues by donating, at a minimum, 25 percent of the company’s profits to grassroots social and environmental organizations annually, with a vision to be of service to the plant and the people.
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A certified B Corporation, The Soulfull Project was born out of a passion to locally serve those in need. The Soulfull Project donates a serving to a local food bank in the region of purchase for each serving purchased by a customer. The Soulfull Project’s cereals come in bags, multipacks, and single serve cups that are vegan and Non-GMO Project verified.
This new group of brands joins KeHE’s 2018 partners Dignity Coconuts, Tony’s Chocolonely, Mavuno Harvest, Tanka, and The Real Co., who will continue in the program and will serve as mentors to the new member organizations.
The 2017 inaugural CAREtrade partners Divine Chocolate, Growers Alliance Coffee, Kuli Kuli, Sunshine Nut Company and Women’s Bean Project will graduate from the program at the end of this year.
For more information on CAREtrade, visit https://www.kehe.com/integrity/CAREtrade/.
