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Specialty Distributors & Brokers

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Oterra Welcomes ‘King of Red Beets’

Oterra, the world’s leading supplier of natural colors with the widest portfolio in the industry, completed the acquisition of Diana Food’s natural food coloring business on Dec. 29.

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Oterra will integrate Diana Food’s business into its portfolio as soon as possible. according to the company. The acquisition, the second in six months since Oterra became a standalone company, further boosts its global footprint, with the addition of two Diana sites: Cossé in France and Holbeach in the United Kingdom – bringing the company’s production site tally to 10.

The acquisition gives Oterra a stepping stone into the lucrative organic colors markets and will allow it to offer customers and market partners a line of USDA and EU organic certified colors that bring vibrant and stable color to various applications. It will also strengthen the company’s backwards integration of red beet.

“Diana Food’s is the king of red beet, having grown them for natural coloring for more than 30 years,” Oterra CEO Odd Erik Hansen said. “Their innovation and expertise will be strong additions to our portfolio. I look forward to not only offering Oterra’s customers a wider portfolio, but also having the opportunity to open the industry’s most comprehensive portfolio up to existing Diana customers.”

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Specialty Food Association Launches Infinite Aisle

The Specialty Food Association (SFA) has launched Infinite Aisle, a new transactional marketplace connecting SFA maker members with distributors and retail buyers. A collaboration with Specialty Food Partners, which facilitates the platform, the member benefit is one of several initiatives launched by the SFA to support members and nurture the growth of the $158.4 billion specialty food industry.

Infinite Aisle is an online platform where retailers order products. Makers receive the orders, print prepaid labels supplied to them, and ship the product directly to stores. Partner distributors facilitate and guarantee the orders without having to take possession of or warehouse the products. The exciting effect is that distributors can now effectively offer an unlimited number of items to their retailer customers.

Makers can promote their products and assign attributes, while retail buyers and distributors can search the platform by product category, subcategory, attributes such as fair trade or gluten-free, or business distinctions such as B Corp, women- or veteran-owned. Buyers seeking local products can also sort makers based on their distance from the store. Post-transaction, products are shipped directly to the retailer at no cost to the maker. Distributors will not have to warehouse products, which allows them to offer an unlimited amount of SFA maker member products to their retail customers. The program has no fees for SFA maker members.

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“With more than 80 percent of the SFA maker members being new, smaller, and scaling brands struggling to attain wide product distribution, the SFA’s new Infinite Aisle program allows their incredible specialty food products be discovered, sourced, and purchased by thousands of new retailers through our distributor partners.” said Leo Squatrito, Vice President, Member Development and Outreach at SFA.

Infinite Aisle is a part of the broad portfolio of member benefits provided by the SFA. Click here to learn more about SFA membership.

Ahold Delhaize USA Announces Three-Year, $480 Million Investment to Transform Supply Chain for Future

Ahold Delhaize USA has announced plans to transform and expand U.S. supply chain operations over the next three years by investing $480 million, including leases. The investment supports a strategy to transition the supply chain network into a fully-integrated, self-distribution model. The move includes the acquisition of three warehouse assets from C&S Wholesale Grocers and new leases on another two facilities. In addition, Ahold Delhaize USA will partner with various companies to build two fully-automated frozen facilities. The initiative will provide the infrastructure needed to support aggressive omnichannel growth plans.

Through the three-year strategy, Ahold Delhaize USA and its companies will:

  • Increase distribution presence with seven new and acquired warehouses, including two fully-automated frozen facilities in the Northeast and Mid-Atlantic;
  • Pursue optimal facility locations near the local brands of Ahold Delhaize USA and their customers, enabling local product expansion, increased product freshness and speed of delivery;
  • Innovate in warehouse design, including transforming facilities to enhance automation and leverage technology advancements, such as an integrated transportation management system and end-to-end forecasting and replenishment technology, designed to support the omnichannel experience and multi-channel growth;
  • Continue to build upon relationships with vendors and suppliers, and through the integration, further deepen partnerships to enhance service, quality, innovation and efficiencies; and
  • Expand Ahold Delhaize USA companies’ presence in local markets and reaffirm local community connections through the expected creation of hundreds of jobs in local communities, including positions in support offices.

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“Today’s announcement is another example of how Ahold Delhaize USA is transforming our infrastructure to support the next generation of grocery retail,” said Kevin Holt, Chief Executive Officer, Ahold Delhaize USA. “Through this initiative, we will modernize our supply chain distribution, transportation and procurement through a fully-integrated, self-distribution model, that will be managed by our companies directly and locally. This will result in efficiencies and most importantly product availability and freshness for customers of our local brands – now and in the future – whenever, wherever however they choose to shop.”

Three-Year Expansion Plans

Today, Ahold Delhaize USA companies’ distribution networks include 15 traditional and ecommerce distribution centers, which service the local brands of Ahold Delhaize USA, which include Food Lion, Giant Food, GIANT/MARTIN’S, Hannaford, Peapod and Stop & Shop. The network will grow to 22 facilities by 2023. To date, Ahold Delhaize USA companies have partnered with C&S Wholesale Grocers to service select brands in the U.S. Retail Business Services, the services company of Ahold Delhaize USA, will continue to partner with C&S Wholesale Grocers to provide supply chain services as Ahold Delhaize USA transitions to a fully-integrated, self-distribution network.

“Moving to a self-managed supply chain will enable Retail Business Services to reduce costs for the local brands it serves, improve speed to shelf, deepen relationships with vendors and better position our companies’ distribution centers in the communities they serve,” said Chris Lewis, Executive Vice President, Supply Chain for Retail Business Services. “These changes will enable us to take advantage of financial and strategic value within procurement, logistics and warehousing to provide the freshest product through the most advanced, efficient delivery network in the grocery industry. We will continue to partner with key providers for distribution center management services, including third party labor services, such as our longstanding partner C&S.”

As part of the expansion, Ahold Delhaize USA will purchase three warehouses from C&S, including two locations in York, Pennsylvania, and one in Chester, New York.

With respect to the two fully-automated frozen facilities, one will serve the Mid-Atlantic market and the other will serve the Northeast. In addition, the company will also pursue two new leases. One lease will be on a newly renovated warehouse in Manchester, Connecticut, and another will include the lease of a C&S facility in Bethlehem, Pennsylvania.

“Part of our strategy is leveraging the best of automation and technology,” added Lewis. “Each facility will also maintain a significant workforce. We recognize the future of work is changing and we’re taking active steps to help our workforce adapt by enabling them to work more efficiently.”

This enhanced distribution network will provide coverage for Ahold Delhaize USA’s local brands from Maine to Georgia.

Considered together, the companies of Ahold Delhaize USA comprise the largest grocery retail group on the East Coast and the fourth largest group in the nation, with nearly 2,000 retail stores and more than 6 million annualized online grocery orders. Additionally, the companies of Ahold Delhaize USA operate some of the most extensive supply chain operations on the East Coast, including more than 1,000 trucks that travel more than 120 million miles annually and deliver 1.1 billion cases to local brands’ stores.

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