Albertsons Debuts Overjoyed, Overjoyed Boutique Lines
Albertsons Companies, Inc. has introduced its newest Own Brand, Overjoyed , marking the company’s first major private label debut in recent years. Designed to inspire and elevate every occasion, Overjoyed offers shoppers a curated selection of colorful and tasty products including cupcakes, candles and liners; cookies; chocolatey trail mixes; cheesecakes and sprinkles. An extension of Overjoyed, Overjoyed Boutique features decorative vases, candles and seasonal gifts to make every day sparkle.
Overjoyed and Overjoyed Boutique are available now in Albertsons Cos. stores including Albertsons, Safeway, Vons, Jewel-Osco, ACME and Shaw’s.
“At Albertsons Cos., we are dedicated to bringing people together around the joys of food, and our newest Own Brand, Overjoyed, underscores this commitment by helping shoppers celebrate the joys of every day and connect with loved ones,” said Brandon Brown, SVP Own brands for Albertsons Cos. “We are constantly evaluating how well we’re meeting our customers’ needs through our Own Brands portfolio, and we realized we had an opportunity to create a brand to celebrate life’s every day, special moments.
“With Overjoyed, we look forward to helping our loyal customers create an emotional connection and lasting memories from hosting a hot fudge sundae party to surprising the family with cupcakes for dessert to treating a teacher or neighbor with holiday trail mix ‘just because’.”
Overjoyed high-quality products can be found throughout the store in key categories including bakery and décor, snack mixes, candy, cookies and celebration supplies. Shoppers will be tempted by indulgent treats such as French macarons , s’mores trail mix and chocolate fudge brownie ice cream cake . For customers looking to create their own desserts, Overjoyed offers whimsical fairytale princesses or dinosaurs and sharks sprinkles , colorful cupcake liners , decadent chocolate chips and marshmallows, to name a few.
Overjoyed Boutique features giftable items for any occasion such as a scented candles, elegant flower vases and seasonal décor. Additionally, each holiday season, the line will introduce seasonal items and treats to celebrate such as vampire fang gummies and decorate-your-own graveyard cookie kits for Halloween.
Promoted via the company’s email, social and digital channels, marketing features a lively color palette, captivating details, sparkles and a consistent teal logo, bringing the brand’s optimistic, cheerful and magnetic personality to life.
This is the latest addition to the company’s Own Brands portfolio, which includes trusted household names such as Signature SELECT, O Organics, Lucerne, Open Nature, Primo Taglio, waterfront BISTRO, Soleil and Value Corner.
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Whole Foods Names Local and Emerging Accelerator Program Participants
Whole Foods Market has announced the participants for its latest cohort in the Local and Emerging Accelerator Program, celebrating brands selected for the program’s Early Growth track. Launched in 2022, LEAP highlights Whole Foods Market’s commitment to fostering mutually beneficial relationships with local and emerging brands through specialized, educational programming and individual mentorship. Participants may also qualify for a $25,000 equity investment from a donor-advised fund overseen by the Austin Community Foundation, with the funds supporting the Whole Foods Market Foundation through the work of Whole Cities, Whole Kids and Whole Planet.
The 2024 Early Growth cohort consists of 10 innovative brands not yet available in Whole Foods Market stores: Aahana’s, Bowlcut, Date Better Snacks, Edenesque, Freezcake, Geem, Maté Party, Sam + Leo, Sibeiho and Tuyyo Foods. After completing the 12-week curriculum, these suppliers’ products will be considered for inclusion on Whole Foods Market shelves in their own cities or regional areas. This year, Whole Foods Market’s Local and Emerging Brands team reviewed more than 1,600 applications for the Early Growth cohort, marking a 60 percent increase from 2023.
“Our Local and Emerging Brands team is thrilled to have selected a mix of diverse founders and products from various backgrounds for this year’s Early Growth program track,” said Alyssa Vescio, senior vice president of merchandising at Whole Foods Market. “Connecting with new brands and business owners who are hungry to grow allows our team to diversify product selection in stores, support small businesses, and stay committed to our local communities. We look forward to seeing these 10 brands strive for continued growth and carve their path to success through Whole Foods Market’s mentorship.”
Brands seeking more information on LEAP can visit the Information for Potential Suppliers page on the Whole Foods Market website.
Founded in 1980, Austin-based Whole Foods Market is the world’s leading natural and organic foods retailer and the first certified organic national grocer in the United States. Part of Amazon’s Worldwide Grocery Stores, Whole Foods Market serves customers in more than 530 stores across the United States, Canada, and the United Kingdom. To learn more about Whole Foods Market, please visit https://media.wholefoodsmarket.com/.
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Imperial Dade Acquires Nevada’s Inland Supply Co.
Imperial Dade, a leading North American distributor of foodservice packaging supplies, industrial products and janitorial supplies, has acquired Inland Supply Co. The transaction represents the 92nd acquisition for Imperial Dade under the leadership of Robert Tillis and Jason Tillis, chairman and CEO of Imperial Dade, respectively. Financial terms of the private transaction were not disclosed.
Owned and operated by T.J. Elliott, from humble beginnings and over seven decades of commitment, Inland has grown into a market leading distributor of janitorial supplies, foodservice products and facility maintenance supplies throughout Nevada. Leveraging its multiple facilities, the Company is able to service customers throughout the state and beyond, reinforcing its stated dedication of promoting wellness and cleanliness. The Company commands an exceptional reputation in the market and operates with the same hyper focus on customer service as it had when it was founded.
By leveraging Imperial Dade’s market leading platform, Inland’s customers can expect the same exceptional customized service coupled with an even diversified offering of products and solutions.
“I welcome T.J. and the Inland family to Imperial Dade. Inland is a great strategic fit with Imperial Dade. Their relentless focus on customer service aligns well with Imperial Dade,” said Robert Tillis. “I would like to enthusiastically welcome the Inland family into Imperial Dade. We are excited to partner with T.J. and Inland’s outstanding employees. Imperial Dade looks forward to building upon our already established success and continuing to find ways to better serve our customers and vendor partners,” said Jason Tillis, CEO of Imperial Dade.
“The Inland family is humbled to become part of Imperial Dade, the leading distribution platform across North America. We share the same core values and focus on our employees and customers and could think of no better fit,” said Elliott, president of Inland Supply Company.
Founded in 1935, Imperial Dade serves more than 120,000 customers across North America. Since Chairman Robert Tillis and CEO Jason Tillis assumed their roles in 2007, the company has grown both organically and through acquisitions to become a leader in the foodservice, packaging and janitorial supplies industry. For additional information, visit www.imperialdade.com.
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