California Avocado Season Under Way
The California Avocado Commission announces the kickoff to the 2023 season with fresh, delicious fruit available now through summer. From smoothies and salads to dips and desserts, California avocados are packed with flavor and nutrients, and are a versatile staple in any diet.
In celebration of the new season, CAC encourages consumers to experience all that California avocados have to offer, while sharing some knowledge along the way. Ever wonder when, where and how to shop for California avocados? Curious about the best way to cut an avocado? To ensure you make the most of this delicious fruit, CAC is rounding up the top five things to know about California avocados so you’re prepared all season long:
- Although you may see avocados in stores all year round, it’s important to know that California avocados are only available from spring through summer
- Look for California on the label to ensure you’re enjoying locally grown California avocados. And if you can’t find conventionally grown California avocados, don’t forget to check the organic section!
- Locally grown California avocados are cared for by about 3,000 growers and picked at their peak, resulting in fruit that is consistent in taste and texture. Since they are grown close to home, California avocados go from tree to table in just a few days
- California avocados are a sodium- and cholesterol-free heart-healthy superfood. The greatest concentration of beneficial carotenoids is in the dark green fruit of the avocado closest to the peel. To get to the heart-healthy nutrient-dense fruit directly under the peel, peel the skin from the avocado, instead of scooping. Learn more about CAC’s “nick and peel” method here
- From smoothies and salads to dips and desserts, CAC’s website offers unlimited access to unique and versatile recipes featuring in-season California avocados, such as this Dungeness Crab Stuffed California Avocado recipe and this Strawberry, Watermelon, Avocado and Mint Smoothie recipe, perfect for the warmer months
“We’re all pros when it comes to eating avocados, but knowing where to find California avocados and understanding the benefits of buying local are the first steps to a consistent experience,” said Terry Splane, vice president of marketing of the commission. “We hope you find these tips helpful the next time you’re shopping for California avocados, and we encourage you to take advantage of fresh, in-season California avocados to help elevate every meal for any occasion.”
For additional tips and tricks, delicious seasonal recipes, avocado nutrition and more, California avocado enthusiasts can visit CaliforniaAvocado.com, and follow along on Facebook at Facebook.com/CaliforniaAvocados, and on Twitter and Instagram at @CA_Avocados.
Created in 1978, the California Avocado Commission strives to enhance the premium positioning of California avocados through advertising, promotion and public relations, and engages in related industry activities. California avocados are cultivated with uncompromising dedication to quality and freshness, by about 3,000 growers in the Golden State. The California Avocado Commission serves as the official information source for California avocados and the California avocado industry. Visit CaliforniaAvocado.com.
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Southern Glazer’s Appoints Finley to Sales VP
Southern Glazer’s Wine & Spirits, the world’s preeminent distributor of beverage alcohol, has appointed Cassie Finley to the role of vice president, national retail sales, strategic accounts.
Finley, who will report to Scott Moore, senior vice president, national accounts, off premise, will be responsible for identifying macro and shopper trends and providing customer-centric recommendations to retail partners to achieve growth and deliver a best-in-class shopping experience. Finley has extensive expertise in applying data and analytics to create customer-first strategies that drive profitable growth.
“The team is excited to elevate our focus on customer planning and execution through data, insights and technology,” said Moore. “I’m looking forward to welcoming Cassie to our team as the expert in this space. She brings an abundance of knowledge and experience from her two impressive decades in the industry.”
Finley’s 21-year career in the retail industry began in 2002 with Walmart, where she spent the following 15 years in various leadership roles of increasing scope and responsibility within merchandising and operations. In 2017, she stepped into the role of senior category merchant – adult beverage at Whole Foods Market, where she led category management for wine and spirits, and was the architect for the joint-business-planning process with key suppliers and distributor partners.
Most recently, Finley served as director of merchandising for Kroger Co., where she acted as a champion for change within the fresh-forward initiative and direct store delivery governance, and utilized best-in-class customer data to develop personalized strategies and offers for customers. Finley was nominated for Progressive Grocer’s Top Women in Grocery in 2019, 2020 and 2022, in addition to Progressive Grocer’s NextGen award in 2021.
“Our vision to be the indispensable, trusted partner for our retail customers is a three-pronged approach,” said Chris Williams, executive vice president, national accounts. “Fortifying our B2B execution metrics, as well as delivering world-class insights and joint business planning is certain to deliver transformational growth for our customers and supplier partners. Cassie’s expertise supported by Scott Moore’s three decades of experience and leadership are a winning combination.”
Southern Glazer’s Wine & Spirits is the world’s preeminent distributor of beverage alcohol, and proud to be a multi-generational, family-owned company. The Company has operations in 44 U.S. states, the District of Columbia, and Canada. In 2022, Southern Glazer’s was listed as one of Forbes Best Employers for Diversity. In 2021, Southern Glazer’s was selected as a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal, as well as named by Newsweek as a Top 100 Most Loved Workplace. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Facebook, Twitter and Instagram @sgwinespirits.
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UNFI Promotes Horvath to COO, Martin to Wholesale President
United Natural Foods, Inc. has promoted two senior leaders to better align leadership teams and resources to drive its customer-centric strategy and transformation agenda. This agenda is aimed at enhancing shareholder value creation by improving the company’s customer and supplier experience and increasing operating efficiency. Erin Horvath has been appointed to the position of chief operating officer and Louis Martin has been named president of wholesale.
UNFI recently outlined the core tenets of its four-part transformation program. Key initiatives of the plan will include network automation and optimization, commercial value creation, digital offering enhancement, and infrastructure unification and modernization.
Horvath and Martin will join company president, Chris Testa, who oversees UNFI’s Services platform, to leverage the combined knowledge of industry veterans and new leaders, and together form a team of operators with considerable experience with these types of capability improvement programs.
“This operational leadership team, made up of UNFI veterans and new leaders, is equipped to help us accelerate improvement in our customer and supplier experience, our operating efficiency, and digital and physical infrastructure,” said UNFI CEO Sandy Douglas. “With our transformation plan nearly complete and the realignment of our leadership teams in place, we are well positioned to become a unique value creator for our customers, suppliers, associates, and shareholders.”
Horvath will be responsible for driving project management underpinning the improvement plan, enhancing UNFI’s legacy integration and physical infrastructure, as well as ensuring successful implementation of the digital, technology, and automation initiatives. Chief supply chain officer, Mark Bushway, will report to Horvath and partner with her to drive improved process and standardization across the supply chain.
Horvath joined UNFI in October 2022 after more than 17 years in senior leadership roles with AmerisourceBergen Corporation, a global pharmaceutical wholesale company. She brings deep expertise in driving transformation initiatives in large scale wholesale distribution systems.
Martin joined UNFI in March 2022 and has been a key leader in the development of UNFI’s strategy and transformation agenda, as well as in spearheading the creation and early-stage development of the Company’s digital roadmap. Steve Dietz, chief customer officer, will report to Martin and continue to lead UNFI’s field sales and merchandising organizations with a renewed focus on UNFI’s growing regional and independently owned customers.
Before joining UNFI, Martin served for 15 years in a variety of senior leadership positions with The Coca-Cola Company, including overseeing the Global Walmart Customer team, where he built leading customer service capabilities. Martin is a seasoned leader who, as president of wholesale, will lead the evolution of UNFI’s customer-centric strategy by integrating national and regional customer organizations, revenue growth management, and the commercial planning teams.
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