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Truffle Avenue Extols Romanian Delicacy in US eCommerce

In a strategic shift in the culinary landscape, Truffle Avenue has launched its U.S.-based website—a platform for customers to select from various top-quality truffles and have them delivered directly to their home or business. The company challenges the conventional focus on Italian truffles, introducing food enthusiasts and chefs to the diverse and untapped world of Romanian truffles.

The Truffle Avenue website aims to facilitate a direct connection between truffle hunters and consumer guaranteeing premium quality and authentic flavor profiles distinct to the Romanian terrain.

Truffle Avenue’s website delivers transparency and quality to customers. It enables users to explore and order varying types, weights, and sizes of hand-picked, fresh black and white truffles, all from unique climatic and soil conditions.

The launch of Truffle Avenue’s website is a stride towards reshaping perceptions and nurturing appreciation for the rich, varied, and undiscovered truffle-producing regions of Eastern Europe. It debunks the entrenched belief in the exclusivity of Italian truffles, highlighting the distinctive flavors of Romanian truffles.

Horatiu’s mission also serves to recognize the diligent and highly skilled Romanian truffle hunters, spotlighting the untold stories and immense efforts invested in sourcing this delicacy.

Truffle Avenue brings a fresh perspective to the food industry and offers a chance for gourmands to explore new culinary territories.

“In gastronomy, an ingredient’s journey is as crucial as its flavor,” said Horatiu Terpe, founder.

In recent years, the demand to buy fresh truffles has amplified. As this continues, exploration of diverse produce markets is paramount. Truffle Avenue is strategically positioned to meet this growing demand, pioneering a model that ensures truffles are harvested post-order, and truffle delivery occurs overnight to retain maximum flavor for customers.

Truffle Avenue promises the freshest and most premium truffles at competitive prices, linking discerning palates to authentic Romanian truffles and establishing Romania as a crucial contender in the global truffle market. The website’s launch paves the way for households and businesses across America to have easy access to quality Romanian truffles.

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Quirch Foods Opens Distributing Facility in South

Quirch Foods, LLC, a leading provider of high-quality food products, celebrated the grand opening of its distribution center that will service the Tennessee and Kentucky area. This facility is strategically located to cater to this region, bolstering the company’s commitment to exceptional customer service and timely delivery of fresh and frozen protein items as well as a collection of well-known retail brands including Panamei Seafood, High River Angus, Mambo Foods, Chiquita Brands frozen Tropicals and Fruits, among others.

“Our new distribution center is a testament to our dedication to providing our valued customers in Tennessee and Kentucky with prompt and reliable access to our wide array of premium food products,” said Frank Grande, president and CEO of Quirch Foods. “We are excited about the positive impact this expansion will have on our operational capabilities and, ultimately, our ability to better serve our customers as well as provide solutions to their growing food needs.”

In addition to enhancing our distribution capabilities and ensuring efficiency throughout our supply chain, the 65,000 square foot facility will create job opportunities in the local community, promoting economic growth and contributing to the region’s prosperity. The company believes in fostering positive relationships with its neighbors and actively engaging with the communities it serves. This investment represents a significant milestone in our mission to meet the growing demand for its products.

Quirch Foods is a food distribution company servicing ethnic, independent, and national grocers as well as foodservice and other customers across the United States, the Caribbean, and Central and South America. Quirch Foods operates approximately 500 refrigerated trucks and over 2.3 million square feet of combined distribution space through 21 facilities in Florida, Georgia, North Carolina, Tennessee, Alabama, Texas, Washington, Oklahoma, Oregon and Puerto Rico.

Quirch Foods is the exclusive distributor of High River Angus, McKinneys Beef, Panamei Seafood, Diamond Reef Seafood, Kikiriquirch poultry, Mambo Foods, and is a licensed distributor of Certified Angus Beef and Chiquita Brands frozen Tropicals and Fruits.

To learn more, visit Quirch Foods online, follow Quirch Foods (FacebookTwitterInstagramLinkedIn), or call (800) 458-5252.

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Niman Ranch Honors McCormack Ranch Owners

 

Niman Ranch recently honored Jeanne McCormack and her husband Al Medvitz of McCormack Ranch in Rio Vista, Calif. for 30 years of partnership, with the ranchers supplying sustainably and humanely raised lamb to the premium meat brand since 1993. (Photo: Business Wire)

Niman Ranch recently honored Jeanne McCormack and her husband Al Medvitz of McCormack Ranch in Rio Vista, Calif. for 30 years of partnership, with the ranchers supplying sustainably and humanely raised lamb to the premium meat brand since 1993. Not only is the ranch the first lamb producer in the network, but McCormack and Medvitz were instrumental in the founding of the Niman Ranch Pork Company when they connected their Peace Corps friend and Iowa hog farmer Paul Willis to Bill Niman, a California cattle rancher and Niman Ranch founder who was selling their lamb along with his beef to farm-to-table Bay Area restaurants.

“Were it not for Jeanne and Al’s introduction, there would be no Niman Ranch today,” said Willis, Niman Ranch’s founding hog farmer. “Locally, they have preserved a very special place through their sustainable grazing practices that have been passed down over generations. Nationally, they have helped build a company that supports over 600 farmers and ranchers today, together producing specialty products for our country’s culinary leaders.”

In addition to the Certified Humane and antibiotic-free lambs they provide to Niman Ranch, McCormack and Medvitz also produce wine grapes and small grains in an agricultural system brought from the Isle of Arran off the coast of Scotland by McCormack’s grandfather and his brothers in the late 1800s. They use very little irrigation, a positive in drought-prone Northern California, and by combining dryland crops with grazing livestock, they’ve created a sustainable and regenerative process for constantly replenishing the soil, maintaining clean waterways, preserving wildlife habitat and mitigating the effects of climate change.

McCormack is the third generation of her family to steward the 3,700 acres. But will she be the last? Rampant land development and sprawl all over California and the West has put rural farmland at risk as the population has increased and, along with it, the demand for ever more far-flung suburban housing.

While McCormack Ranch, on the banks of the Sacramento River, is held in a conservation easement and can never be developed, continuing to farm the land and care for it becomes exceedingly difficult when the surrounding community is no longer agricultural. Niman Ranch sources lamb from two additional producers in the region, the Hamilton family and the Anderson family, whose land is not protected by this easement and are under threat from encroaching development. The Hamiltons and the Andersons were also recently honored for their 25-year partnerships with Niman Ranch and their positive impacts on the local community and the brand’s broader network of humane farmers and ranchers.

Once agricultural land is developed, it’s lost forever. Wildlife habitat, grasslands, healthy soils, wetlands and the beauty of open space can never be recovered. Nor can rural communities and the multigenerational stewardship of the land. While many developers tend to see open land as useless unless it’s turned into a built environment, ranchers like Medvitz, McCormack and their neighbors understand that their land is a productive, natural ecosystem that benefits everyone.

“It would be ideal if, instead of constantly building on our open spaces, we could build a utopian agricultural system based on local communities of farmers, those deeply embedded in the land and its history, collaborating to manage the environment to produce plentiful food from regenerated and sustainable ecosystems that are humane to people and animals, that conserve scarce water and mitigate climate change,” said Medvitz.

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