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Alter Eco Taps Diana Torres as New Eastern Sales Manager

Alter Eco™, pioneer of globally-crafted organic foods with full-circle sustainability, has named Diana Torres as the company’s new Eastern Sales Manager. Torres brings more than 10 years of industry experience in the northeast region to her new role at Alter Eco, where she’ll be responsible for growing the brand’s presence and multi-channel retail footprint throughout the eastern region.

“Diana is the ideal complement to grow our Alter Eco family on the East Coast – she’s self-motivated, passionate, and brings a values-based approach to her work – which fits perfectly with our brand mission and ethos,” said Kate Tierney, President of Alter Eco Americas, PBC. “Her natural industry expertise, knack for brand building and leadership will be huge assets as we lay deeper retail roots across the East in 2016.”

Prior to joining Alter Eco, Torres served as the NE natural team leader for Alliance Sales & Marketing, where she achieved documented success in increasing brands sales by 400 percent. During her tenure, she played a key role in developing sales and marketing strategies, business reviews and promotional planning for numerous brands across the Dairy, Frozen and Grocery Categories with retailers throughout the Northeast.
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“I’ve been lucky to work with some of the leading natural brands in the space, and I can truly say Alter Eco is unlike any company I’ve encountered because of its unique full-circle approach to sustainability and dedication to making a positive impact across the globe,” said Torres. “I admire the brand’s mission and feel blessed to join such a passionate and savvy group of people working to make the world a better place one bite at a time.”

Alter Eco produces high-quality, farmer-grown organic foods that are USDA Organic, Fair Trade Certified, Carbon Neutral Certified, Non-GMO Project Verified and Certified Gluten-Free.

Entries Open for 2nd Annual San Joaquin Valley Olive Oil Competition

After a remarkably successful first year with 52 entries, The Big Fresno Fair is now accepting entries for the 2nd Annual San Joaquin Valley Olive Oil Competition (SJVOOC). The competition is open to all olive oil producers in the state of California with olive oil made from the most recent olive harvest. Entries are now being accepted; deadline to enter is February 26, 2016.

“Showcasing the quality and variety of top-notch olive oil producers found throughout California has been an incredible addition to our competitive exhibits at The Big Fresno Fair,” said Stacy Rianda, Deputy Manager at The Big Fresno Fair. “We were very happy with last year’s participation and feedback on the competition. This year we look forward to even more entries and the opportunity to, yet again, showcase the olive oil industry to our more than 600,000 fair-goers in October.”

There are two classes for entries: Extra Virgin Olive Oil and Flavored Olive Oil. Competition categories in the Extra Virgin Olive Oil class include: Spanish Blends (arbequina, arbosana, etc.); Spanish Singles; Italian Blends (ascolano, etc.); Italian Singles; Other Blends (picholine, barouni, etc.); Other Singles. Competition categories in the Flavored Olive Oil Class include: Citrus; Herbal (rosemary; basil, etc.); and Other Flavors (chile, jalapeno, garlic, etc.).

Awards will be given out for gold and silver medals in each category, as well as one overall “Best of Show” in both the EVOO category and the Flavored Oil category. Judging will be evaluated and scored as follows:

  • Gold Medal: Awarded to an olive oil that demonstrates its type and/or varietal character, balance, structure and complexities to the highest standards.  Gold Medals will be awarded to those oils receiving scores between 86 – 100 points.
  • Silver Medal: Awarded to an olive oil reflecting the correct distribution of balance and character of its type or variety; an oil deemed to be well crafted and of excellent quality.  Silver Medals will be awarded to those oils receiving scores between 76- 85 points.
  • Best of Show: Awarded to an olive oil recognized to possess special characteristics of the highest quality overall.

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Producers may submit multiple entries under one category but may not submit a particular entry to more than one category. All entries must be available for commercial sale at the time of submittal. Entries are due by February 26, 2016 by 4:30 p.m. Judging will be held on March 8, 2016. Judges are all members of the California Olive Oil Council Taste Panel, including internationally-trained panelists some with 15+ years of experience. Winners will be announced on March 17, 2016 by 5:00 p.m.

Gold Medal and Best of Show winners will have the opportunity to have a booth in the Wells Fargo Agricultural Building on both Saturdays and Sundays during the 2016 Big Fresno Fair where they can taste, display and sell their award-winning product. Additionally, educational information will be set up so that fair-goers can learn more about the art of making olive oil, its health benefits, recipes and more.

Each submission must include an entry form, at least two 250 ml bottles of the olive oil with retail labels attached and a $60 non-refundable fee per entry. Entries can be dropped off at The Big Fresno Fair Administration Office or can be shipped to SJVOOC – The Big Fresno Fair, 1121 S. Chance Ave. Fresno, CA 93702 no later than 4:30 p.m. on February 26, 2016. Any entry delivered by mail, freight or express must be prepaid. The Administration Office is open Monday through Friday from 8 a.m. to 4:30 p.m. for drop-offs.

The Inaugural San Joaquin Olive Oil Competition last year yielded 52 entries from throughout California. Below is a list of the Gold Medal Winners and Best of Show. For a complete 2015 winners list, go to:  http://www.fresnofair.com/sjv-olive-oil-competition

 

Extra Virgin Olive Oils

  • Gold Medal Winners

o   Italian Blends: Bozzano Olive Ranch’s A2 Italian Blend (Stockton)

o   Spanish Singles: The Olive Press’ Picual (Sonoma)

o   Tuscan Blends: Winter Creek Olive Oil’s Ruscello D’Inverno (Winter Creek)

 

Flavored Olive Oils

  • Gold Medal Winners

o   Citrus:

  • Calolea Olive Oil’s Meyer Lemon (Marysville)
  • The Olive Press’ Limonata (Sonoma)

o        Herbal:

  • Coldani Olive Ranch’s Calivirgin Oregano (Lodi)

o   Other Flavors:

  • Coldani Olive Ranch’s Calivirgin Jalapeno Garlic (Lodi)
  • Coldani Olive Ranch’s Calivirgin Serrano (Lodi),
  • Coldani Olive Ranch’s Calivirgin Hot Jalapeno (Lodi)
  • Enzo Olive Oil Company’s Garlic (Clovis)
  • The Olive Press’ Jalapeno (Sonoma)

 

Best Of Show

  • Bozzano Olive Ranch’s A2 Italian Blend (Stockton)
  • Calolea Olive Oil’s Meyer Lemon (Marysville)

 

For more information about the new San Joaquin Valley Olive Oil Competition (SJVOOC), including downloadable entry forms and deadlines, visit www.fresnofair.com/sjv-olive-oil-competition, email questions to srianda@fresnofair.com or call The Big Fresno Fair office at 559.650.FAIR.

The United Family Celebrates 100th Anniversary of United Supermarkets

For The United Family®, 2016 marks a historic year, as United Supermarkets celebrates the chain’s 100th anniversary. What began as United Cash Store in Sayre, Oklahoma in 1916 has grown into a multi-banner, Texas-based grocery chain with 66 stores in 36 communities. Today, The United Family operates United Supermarkets, Market Street, Albertsons Market and Amigos grocery locations, as well as United Express fuel and convenience stores, throughout West Texas, Dallas-Fort Worth and eastern New Mexico.

“Reaching our 100th anniversary is a remarkable accomplishment, and a true testament to the hard work and dedication of all our team members through the years, as well as our loyal guests in each of our communities,” said Robert Taylor, who was appointed CEO of The United Family in 2010. “Most importantly, this celebration is a tribute to the Snell family, because without their vision and leadership, United wouldn’t be the beloved supermarket it is today.”

To commemorate a century of service, The United Family designed an entire year of initiatives to benefit and improve the communities it serves, a core value of the company since it was founded by Henry Dewitt Snell. The company kicked off the yearlong celebration with a birthday party at all 66 stores on January 16 with a give-away of a total of 100,000 free cupcakes.

Also in January, The United Family will launch Shop to Support Schools, a school donation program, which will challenge community members to get involved and help improve the future of local children. In addition, the company will take a bite out of hunger, donating 100,000 pounds of apples to local food banks across the company’s service areas in April.

“The company has been very fortunate for an entire century to have owners as well as leaders who believe in the core value of supporting communities and doing the right thing,” said Taylor. “In honor of that legacy and to kick off our next 100 years, the 100th anniversary of United Supermarkets will be acknowledged and celebrated in each of our 36 communities in Texas and New Mexico.”

United moved to the company’s now headquarter city of Lubbock, Texas in 1956 when Jack Snell, son of H. D. Snell, purchased three Taylor Safeways. The company continued its expansion over the next four decades under the leadership of Jack and his son, Robert, and by 1991, United stores were in 20 communities throughout Texas.
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The company’s continued growth into the grocery-chain it is today was spurred by a strategic growth plan adopted in 1998, which called for new stores, innovative concepts, diverse market expansion and self-distribution.

Also in 1998, Market Street, a new concept focused on healthy meal solutions for busy guests, was introduced in Wichita Falls. The company now operates 15 Market Street locations, including seven in Dallas-Fort Worth. United Supermercado, which is now known as Amigos, was the next concept offered by The United Family, opening in Plainview in 2000. Today, four locations provide a blend of traditional and cultural favorites for Hispanic shoppers in the Lubbock and Amarillo areas.

To express appreciation for the many communities that have support the company, beginning May 31, The United Family will celebrate 100 Days of Giving, presenting $1,000 to a different local non-profit for 100 consecutive days, totaling a donation of $100,000. Also during that time, the company will donate 100,000 additional pounds of food to local food banks in June in preparation for fall and winter when donations are needed most. Lastly, before Thanksgiving, The United Family will spread joy to area children’s hospitals in 12 markets by distributing 1,200 special 100th Anniversary stuffed animals.

“With these programs, in addition to dozens of ongoing initiatives, this year will truly be worthy of our 100th anniversary,” said Shelby Crews, Senior Community Relations Manager for The United Family. “Giving back to our guests has always been a cornerstone of United Supermarkets, and that emphasis will continue as The United Family enters its next century.”

The United Family remained a family-owned supermarket chain for 98 years until becoming a wholly-owned subsidiary of Albertson’s LLC on Dec. 27, 2013. In order to take advantage of operational and distribution opportunities, Albertsons realigned 12 locations under The United Family. These stores now operate as Albertsons Market stores in Midland-Odessa, San Angelo and eastern New Mexico.