Gabriel Perez-Krieb named Chosen Foods Chairman
Gabriel Perez-Krieb has been named the new Chairman of the Board for Chosen Foods. Based in San Diego, Chosen Foods is a consumer packaged goods company focused on non-GMO and organic superfoods. Chosen Foods is the #1 global market leader in the avocado oil category and is a trusted supplier of nutritious grains and healthy plant-based snacks. Chosen Foods is one of the fastest growing brands in the U.S., recently achieving #47 on the INC 500 list of fastest growing private companies in America, and #5 in the food and beverage category.
Gabriel Perez-Krieb succeeds Chosen Foods founder and previous Chairman, Carsten Hagen. Hagen will remain active on the board, especially as an inspiration to the product development team and in the area of clean ingredient sourcing from around the world.
“Gabriel is a well-rounded leader and has brought a winning culture and exponential growth wherever he has been,” said Steve Gallo, CEO of Chosen Foods. “He is the perfect facilitator for our board at this time, he is a true visionary and an expert at gaining consensus with diverse groups. We are focused on increased investment in the Chosen Foods brand and commercial expansion and his close working relationships with every member of the board and leadership team at Chosen Foods will be a tremendous asset,” said Gallo.
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Perez-Krieb most recently served as a Chief Revenue Officer of Sesajal, and CEO of PIA Ingredients, a subsidiary of Sesajal. His previous experience includes serving as a board member and president of Sesajal, chairman of Kuantum Brands, trade commissioner of Mexico for the U.S., CEO of Intelogik and CEO of Image Technology Company. Perez-Krieb earned a bachelor’s degree in computer science from the Monterrey Institute of Technology and his master’s in business administration from IPADE Business School.
“I have been working closely with Chosen Foods for the past several years as a member of the board, and I am extremely honored to be the new chairman,” said Perez-Krieb. I’m excited to help guide their record-breaking growth, while maintaining focus on our mission to be one of the most trusted brands in the world offering innovative and healthy products to our consumers.”
Bellucci Extra Virgin Italian Olive Oil Fights Fraud
As consumers seek ways to determine authentic extra virgin olive oil from the fake, Bellucci, headquartered in Grosseto, Italy, is offering a multi-pronged solution: traceability and sophisticated tasting skills. The company offers precise, detailed information to empower customers in choosing true EVOO products, while ensuring the authenticity of Bellucci EVOO at all levels of production.
Bellucci keeps digital track of each olive grower’s contribution throughout the cooperative milling and bottling process, so any bottle of Bellucci EVOO can be traced to its origin in rural Italy. In addition to its traceability function, the Bellucci App teaches users how to evaluate for freshness and taste for flavors unique to EVOO. Advanced instruction in discerning flavor nuances based on harvests, regions and olive cultivars offers an experience of EVOO as an expression of terroir.
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CEO Gerard Jara said, “Our trace-to-source technology allows us to fulfill consumer demand for authentic, fresh, healthy, and honest EVOO at a time when integrity is what matters. The app enables us to connect our customers to the source of their EVOO in small family groves in rural Italy and gives users the skill they need to taste for freshness and flavors distinct to genuine EVOO. They’ll learn how to authenticate EVOO.”
Proper Meats + Provisions Embraces Local Meats
By Robert Boumis
Proper Meats + Provisions has burst on to food scene in Flagstaff, Arizona as a whole animal butcher shop and deli. The new butcher shop is distinguishing itself with a philosophy of sustainability and a connection to local farms.
According to Owner Paul Moir, Proper Meats + Provisions embraces the concept of a whole animal butcher shop. “It means we literally buy animals direct from the ranchers, bring them into the shop whole and push nose-to-tail utilization. We sell stock and broth, we sell bones, we sell tallow. We even make dog food out of the parts that aren’t necessarily not fit for human consumption, but people aren’t willing to buy, which has become quite popular–particularly with my dog,” jokes Moir.
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In addition to using every bit of the cow that they can, Proper also works around locally-sourced meats. In fact, the idea of promoting the local meat industry was a big part of the impetus behind the founding of Proper Meats + Provisions. Before opening Proper, Moir’s company already owned several Arizona restaurants built around the local food movement. While Moir found plenty of locally-sourced vegetables, he had a hard time finding local meat, despite a thriving beef industry in the state that produces hundreds of thousands of heads of beef a year. “Arizona creates an amazing amount of meat, exports it out of the state, and then imports meat back in, which doesn’t make a lot of sense,” explained Moir. To remedy this, Moir created Proper in order to try and promote local use of Arizona meats.
Proper’s nose-to-tail philosophy extends to products like pork. “We know the ranchers, the owners of the ranches, the farmers,” Findach said. We know where we’re getting everything from and we have a personal relationship with the farmers and ranchers.”
