Record numbers are expected at the 33rd edition of Macfrut, the international trade fair for the fruit and vegetable sector to be held from 14 to 16 September at the Rimini Expo Centre. It will feature an even larger exhibition area, with seven pavilions (one more than last year) covering an area of 40,000 square meters (20 percent more than in 2015). With more than 1,000 exhibitors, 139 new entries (including 26 from abroad) and exhibition spaces already sold out three months in advance, it is an increasingly international event, with one out of four exhibitors from abroad and the presence of 1,000 buyers. Leading innovations will be introduced, focusing especially on retail stores in the future and 35 absolute novelties for the entire supply chain. About 50 events including conferences, meetings and conventions will be arranged by exhibitors. Organized as always by Cesena Fiera, Macfrut will focus on two key aspects: internationalization and innovation.
Macfrut, Increasingly International
Macfrut continues to further consolidate its international appeal. It is a global event with delegations and traders from five continents, thanks to a wide range of activities aimed at promoting and introducing the trade fair worldwide. With 22 percent of exhibitors from abroad, Cesena Fiera has also invited 1,000 buyers (400 in 2015) interested in products, technologies, materials, services and the pre-harvest segment.
The companies who have confirmed their participation come from Egypt, Sudan, the Dominican Republic, China, Tunisia, Poland, Mexico, Ecuador, Spain, Germany, the Netherlands, France and New Zealand, as well as many new companies from Albania, Argentina, Colombia, Kenya, Peru, France, Costa Rica and Paraguay.
A large number of delegations is expected from the Middle East, in particular from Saudi Arabia and the United Arab Emirates and, especially, the presence of Carrefour Saudi Arabia, Al Jazeera and NRTC (Nassar Al Refaee Trading Company) of Dubai, one of the leading importers of fruit and vegetables in the Middle East. In addition, there will be delegations of professional traders from Iran (20 traders), India and Pakistan and, for the first time, a group of importers from Malaysia. Many participants are also expected from Africa, with two exhibiting countries (Sudan and Kenya), which will be present with 15 companies, as well as delegations from several countries.
This year’s special guest will be Peru, which will be Macfrut’s partner country: with 16 companies attending the event, Peru is one of the most dynamic states in South America and a major producer of fruit and vegetables. Macfrut will also be an opportunity to focus on the market, with show cooking and events to promote fruit and vegetable produce from Peru. This country is greatly interested in importing packaging solutions and innovative technologies from Italy, since the latter is a world leader in these fields.”
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Innovation the Norm at Macfrut
The fruit and vegetable sector has always been one of the most innovative sectors in the agri-food business, and Macfrut is the ideal platform to showcase new projects: 35 novelties will be introduced during this three-day event.
To promote innovation in production and in technologies for the fruit and vegetable supply chain, the Macfrut Innovation Award will be assigned, once again, to the most important technical innovations in terms of environmental and economic sustainability and improvement in product quality.
Retail stores in the future will be the focus of the New Retail Solution, a space offering innovative solutions for bulk and packaged products complete with analog and digital tools.
“Less than 18 months ago, when presenting the relaunch of Macfrut, we announced five pavilions and the presence of 400 global buyers,” states Renzo Piraccini, President of Cesena Fiera, during a press conference in Rome. “Today, the pavilions have increased to seven and the buyers have become 1,000. What is more, almost one out of four exhibitors are from abroad. We can clearly see how this internationalization process has made considerable progress, and the same can also be said of the innovation process, another mainstay of the 33rd edition of Macfrut. A trade fair is successful if it is addressed to companies: Macfrut is becoming an international showcase for the Italian fruit and vegetable supply chain. This is just the beginning of a planned path to be shared with the main players in the sector.”
Meijer is working with Shipt, an app-based company, to launch home grocery delivery service in Detroit and southeastern Michigan, providing customers yet another convenient way to shop its stores.
Beginning September 15, shoppers will be able to use the Shipt smartphone app to shop 55,000 items from one of 25 Detroit-area Meijer stores offering the service and choose a one-hour delivery window that is most convenient for them, 24 hours a day, seven days a week. The new service is part of an agreement between the Grand Rapids, Michigan-based retailer and Shipt.
“This is yet one more option to make shopping at Meijer easier for our customers,” said Michael Ross, Vice President of Digital Shopping and Customer Marketing. “We believe our relationship with Shipt will provide many of our customers an all-encompassing service that will save them time and add a new convenience when shopping at Meijer.”
Shipt’s grocery delivery service is membership-based, with either annual or monthly options. For $99 a year, Shipt members receive unlimited free grocery deliveries on all orders over $35. Customers who subscribe to Shipt prior to launch date will also receive $25 off their first delivery.
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Leading up to the launch, Shipt will build a network of hundreds of shoppers and identify opportunities to support community organizations throughout the Detroit area.
“The Meijer commitment to quality food, excellent customer service, and dedication to the communities they serve is what makes them an ideal partner,” said Bill Smith, Founder and CEO of Shipt. “Through our relationship with Meijer, we will make life easier for busy individuals and families, and also create jobs in the Detroit area.”
Because most Meijer stores are open 24 hours a day, Shipt deliveries will be available at some Meijer locations 24 hours a day, seven days a week once the service launches in the Detroit area, with the exception of certain holidays .
Mother’s Market is one of two Orange County, California, businesses to be honored by Youth Employment Service (YES) at An Evening of Excellence for their ongoing commitment to hire YES graduates and support young adults as they transition into the workforce.
“As we enter our 46th year, YES is proud to dedicate our annual fundraiser, An Evening of Excellence, to the employers who have provided life-changing opportunities to our YES graduates,” said YES Executive Director Wendy Weeks. Mother’s Market & Kitchen and Starbucks will be celebrated on Thursday, October 6, 2016. “They were chosen from our wide group of 200-plus employers with whom we partner, and who hire and foster our YES graduates.”
When notified of the selection, Mother’s Costa Mesa Store Manager Tina Nunes said, “Mother’s Market believes in giving back to the communities it serves. Though we are thrilled to be recognized by YES for our efforts, it is the YES staff who has created this amazing youth program that should be honored and that we are happy to support.” Nunes has hired six YES employees over the past 1-1/2 years because “YES grads come to us ready to take on the world. The training sets them apart from other candidates; they are well-spoken and understand the importance of customer service.“
As an example of the quality of YES candidates, Nunes cited one of her first YES employees, Ruth McLean: “I am grateful for Ruth every day. She has blossomed into one of our most reliable employees. I have no doubt that I will see Ruth and other YES grads do amazing things in their futures. And I will be right behind them, cheering them on along with the rest of the Mother’s family!”
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An Evening of Excellence, held at The Promenade & Gardens, 1570 Scenic Avenue, Costa Mesa, Thursday, October 6, 6-10 PM, will also showcase success stories of YES graduates, silent auction, wine vault and dinner. The presenting sponsor is MasterCraft Residential. Other sponsors include Barney and Barney, C.J. Segerstrom & Sons, Mother’s Market, PIMCO and US Bank.
For additional information on sponsorships, auction item donations and the purchase of tables and tickets, contact the YES office at 949.642.0474.