Albertsons Companies Promotes Christine Wilcox to Drive New Communications Strategy
Albertsons Companies has appointed current Vice President of Corporate Communications Christine Wilcox to the position of Vice President, Communications and Public Affairs. Wilcox is filling a vacancy created when Brian Dowling retired from the company earlier this year.
Wilcox is an 18-year veteran of Albertsons, and for the last ten years has served in both internal communications and public relations roles for the company. As part of Wilcox’s new role with Albertsons Companies, she will lead a newly integrated internal and external communications team and will drive the company’s communications strategy around its growth, trajectory, innovative practices and community involvement – all of which help enable it to run really great stores. As part of the new approach, Albertsons Companies has also partnered with The Glover Park Group, a leading strategic communications firm.
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An Idaho native, Wilcox graduated from Idaho State University with a bachelor’s degree in English literature. She joined Albertsons in 1998 as an editor, and held positions of increasing responsibility, including executive liaison to the Board of Directors, Training Director for Albertson’s, Inc., and Training and Communications Director for two former subsidiaries of Albertson’s, Inc. which were operated separately from the company. Wilcox accepted a role as Southwest Division Communications and Public Affairs Director with Albertson’s LLC in 2006. She was named Vice President of Communications and Public Affairs for Albertson’s LLC in 2013 following the acquisition of stores from SUPERVALU.
Shelley McDaniel Joins Wisconsin Milk Marketing Board as West Coast Regional Marketing Manager
The Wisconsin Milk Marketing Board (WMMB) welcomes Shelley McDaniel to the organization as West Coast Regional Marketing Manager.
Based in Tacoma, Washington, McDaniel will be responsible for managing retail and foodservice promotional activity across the West Coast. Most recently, McDaniel held the position of Pacific Northwest Foodservice Sales Manager at Emmi Roth USA. Prior to that, she worked for Classic Foods, the In Good Taste Cooking School and Cooking Accomplished!, a multi-line food business catering service founded by McDaniel.
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McDaniel holds a bachelor’s degree in personnel management from the University of Washington and a culinary arts degree from the Western Culinary Institute.
Super Natural Food Center Celebrates 43 Years in Business
By Lorrie Baumann
Joe Tittone’s Super Natural Food Center in Grand View, Missouri, celebrated its 43rd anniversary in September. “We’re one of the original health food stores in this area,” he said.
The 1,200-square-foot store in the town about 20 miles south of downtown Kansas City, Missouri, stocks primarily vitamins but also a selection of canned, refrigerated and frozen foods. Two vitamin formulas that Tittone created years ago, Super-Vite and Arth Support, draw customers to the store from 20 to 30 miles around. Other customers come because they’ve heard through word of mouth that they can depend on Tittone’s advice to help them with nutritional issues and health problems.
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Over the years, Tittone has seen drastic changes in his market, with big corporations and chain stores taking increasing market share, and in the past few years in particular, online retail also taking a share of his business. “I’ve seen different changes in customers. A lot of them are going to the big corporations, and the quality of the vitamin is not as good as you find in the independent stores,” said Tittone, who runs the store with help from his daughter Heather and his wife Kelly. “A lot of these big corporations, they have no knowledge of the body. They don’t know what they’re selling. They just put it on the shelves.”
Many Super Natural Food Center customers are folks who’ve been coming to the store for decades, depending on the Tittone family to offer them good advice. “Most people will come here because they heard that we can help them nutritionally,” Tittone said. “All we can do is take it a day at a time and count our blessings.”
