Impossible Beef Hot Dogs to Debut for 1 Day Only in NYC
On Saturday, Dec. 16, Impossible Foods will debut an exclusive sneak preview of its latest meat-from-plants innovation – all-new Impossible Beef Hot Dogs – available for one day only in New York City.
As hungry holiday shoppers descend on Midtown Manhattan in search of the perfect gifts, Impossible will be serving up a gift of its own: free Impossible Hot Dogs on Dec. 16 from 11 a.m. to 6 p.m. Impossible fans can tune into the brand’s Instagram page for the address drop in the days leading up to the event.
The giveaway marks the first taste of Impossible’s newest product, which promises a fresh but familiar take on the classic American hot dog and is set to launch in restaurants and grocery stores next year. The juicy, savory links offer a similar cooking and sensory experience to traditional animal beef hot dogs, but are made with high-quality ingredients derived from plants.
Impossible Hot Dogs outperform the animal on several key nutritional metrics: they contain 50% less total and saturated fat than a leading brand of animal beef hot dog served in restaurants, in addition to featuring a whopping 12 grams protein (versus 6 grams) and 0 milligrams cholesterol.2 Unlike most animal-based hot dogs, the franks also contain no added or synthetic nitrates or nitrites, instead using only those naturally occurring in cultured celery powder.
“Hot dogs are an undeniably classic part of American culture and not to mention, they’re a burger’s best friend. It’s long been a priority to add them to our product portfolio,” said Peter McGuinness, CEO and President of Impossible Foods. “Our adaptation replicates that quintessential hot dog taste, while offering consumers a nutrient-dense product that’s better for the planet. We want people to see that there’s really no compromise when you choose Impossible products. It’s as easy as throwing an Impossible Hot Dog on the grill – right next to an Impossible Burger.”
The craveworthy, nostalgia-inducing hot dogs cook up just like their animal beef counterparts and are primed for a variety of delicious toppings – from classic condiments like ketchup or mustard, to plant-based Impossible Beef Chili. And because they’re made from plants, Impossible Hot Dogs account for 84 percent less greenhouse gas emissions, 77% less water and 83 percent less land than an animal beef hot dog.
Impossible Hot Dogs mark the seventh new product to be released by Impossible in the last 12 months. Earlier this year, the company doubled-down on its beef-from-plants portfolio with the Impossible Indulgent Burger – a gourmet patty that recently rolled out across Ruby Tuesdays nationwide – and Impossible Beef Lite – a heart-healthy, plant-based take on lean beef. Impossible also expanded its chicken-from-plants portfolio with new offerings like Impossible Spicy Chicken Nuggets & Patties and Impossible Chicken Tenders. Meanwhile, its flagship Impossible Beef product remains the top-selling plant-based meat product in the United States by dollar sales and volume, across both the retail and foodservice sectors, and its Impossible Meatballs are the #1 best-selling plant-based meatball in the United States.
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Safeway, YouTube’s MrBeast Team Up for ‘Survive in a Grocery Store’ Videos
Safeway, the leading banner operated by Albertsons Companies, has partnered with avid philanthropist and top digital creator MrBeast, AKA Jimmy Donaldson, on the latest challenge to hit the popular YouTube channel. Available to watch now, the “Survive in a Grocery Store” video shows MrBeast challenging a contestant to see how many days he can live inside a Safeway grocery store. Every day the man remains in the store, he wins $10,000, but there’s a catch. He must choose $10,000 worth of products to donate to local charities each day as well.
“Safeway has a longstanding history of giving back to the community, so when we learned of this incredibly fun and unique opportunity to partner with MrBeast and help our neighbors in need, we were thrilled,” said Jennifer Saenz, EVP and chief merchandising officer at Albertsons Cos. “Our collaboration with MrBeast furthers our mission to break the cycle of hunger as part of our Recipe for Change environmental, social and governance framework. We’re also introducing MrBeast’s fanbase to the extensive assortment of popular products they can find in their local Safeway store, including Feastables candy and cookies.”
Thanks to Safeway, MrBeast and brand sponsors, including Shopify, over $450,000 worth of groceries, electronics, paper goods and more were donated to local nonprofit organizations including Feeding America, You Need Help Outreach Ministries, Kinston Teens, Hope Restorations, The Salvation Army Greenville, Boys & Girls Club of Wayne County and Beast Philanthropy.
“Working with MrBeast and Safeway has been a great experience that we will never forget. The quantity of donations was amazing, and we are certain that it made history in our ministry. We appreciate every donation that was given,” said Carl Darden, CEO of You Need Help Outreach Ministries.
Safeway partnered with Copia, a technology company that connects food donations to local not-for-profits in need, to identify and manage donation opportunities from the store to local nonprofit organizations.
“Copia is honored to have connected the generous donations from the MrBeast challenge with local nonprofits including Kinston Teens and Beast Philanthropy and many others who tirelessly serve their local community,” said Kimberly Smith, CEO for Copia. “We applaud MrBeast for shining a spotlight on the very real issue of food insecurity in our country, and we are proud to partner with him and Albertsons Cos., a grocer committed to reducing hunger across the United States.”
Brand sponsors that helped stock the store for this exciting challenge included PepsiCo, Vita Coco, Campbell’s, Red Baron Pizza, Dude Wipes and Country Crock.
“PepsiCo is thrilled to partner with Albertsons Cos. as the exclusive direct-store-delivery beverage provider for MrBeast’s latest video,” said Shannon Bennett, vice president, retail sales, PepsiCo Beverages North America, West Division. “We proudly provided 20 pallets of assorted PepsiCo products that were donated to the local community, and we are excited for everyone to check out MrBeast’s newest challenge. We think fans will especially love the contestant’s creative use of the Starry lemon lime flavored soda 12-packs!”
To complete MrBeast’s latest idea and make sure it was a real experience for the contestant, Albertsons Companies and their Safeway team worked with MrBeast’s team on the cash registers, aisles, signage, placement and merchandising to make sure every aspect of the store was a true functional grocery store—including seasonal areas and specialty sections found only in and around special occasions.
The “Survive in a Grocery Store” video is live now on the MrBeast YouTube channel and has been translated into 14 languages across the globe.
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California Table Grape Growers Offer Scholarships
Three categories of scholarships, offered by California table grape growers, are available to graduating high school seniors from the table grape growing regions of California.
Of the three categories of scholarships, two are available to field workers and their families.
The first category is a Bridge Scholarship for $14,500 and is available to graduating seniors who will attend two years of a community college and transfer to a four-year university.
The second category is a $25,000 scholarship for graduating seniors who will attend a four-year university.
The third category of scholarship is a $25,000 Agricultural Scholarship available to students residing in the Coachella or San Joaquin valleys who will attend a four-year university and are interested in a field of study applicable to the table grape industry.
Three scholarships from each category are available. Applicants for all scholarships must plan to attend a California college or university. The deadline to apply for all scholarships is Friday, Feb. 9, 2024 at 5 p.m.
Since 1985, California table grape growers have aided nearly 200 students in attending college.
To hear recent scholarship recipients in their own words, please visit: https://www.grapesfromcalifornia.com/community-outreach/scholarship-recipients/
For more information on the scholarship program, please visit: https://www.grapesfromcalifornia.com/community-outreach/ or email: Scholarships@grapesfromcalifornia.com.
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