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New Program Will Ease Farmers’ Transition to Organic Certification

The Organic Trade Association (OTA) announced a new partnership with the U.S. Department of Agriculture to help guide farmers transitioning into certified organic agricultural production.

Using standards developed by OTA, the National Certified Transitional Program (NCTP) will provide oversight to approved Accredited Organic Certifying Agents offering transitional certification to producers. This will help ease the transition process to organic, allow farmers to sell their products as certified transitional at a premium price and help encourage more organic production.

This announcement is an important step in helping to expand certified organic acreage in the United States. OTA designed the certified transitional program to create a consistent mechanism for certifying agencies to document operations’ adherence to organic regulations on land in transition to organic status. The new program provides certification and oversight to producers who are in transition to organic. It does not provide standards or criteria for labeling products certified under the program.

“The transitional certification program developed by OTA reflects perspectives from across the supply chain, and will provide an on-ramp to producers while safeguarding organic as the gold standard of food label claims,” said Nate Lewis, Farm Policy Director for OTA.

“USDA is excited to work with the Organic Trade Association on the National Certified Transitional Program, providing producers with a consistent transitional standard to market their products,” said USDA’s Agricultural Marketing Service Administrator Elanor Starmer. “This program will help those transitioning to organic agriculture, encourage domestic production of organic products, and ultimately support the continued growth of organic agriculture in the United States.”

In a “Notice to the Trade” published by USDA, the department said the new program “will facilitate the investment in transitional agriculture through a consistent set of rules.”

Farmers must undergo a rigorous and sometimes challenging transition period of 36 months before they can gain organic certification and market their products as certified organic. This newly created program at USDA will harmonize existing transitional certification programs currently operated by Accredited Certifying Agents and provide a mechanism for additional certifiers to offer this service to new clients. The program is recognized by the USDA Quality Systems Assessment Program, housed within the Agricultural Marketing Service branch. USDA will accredit organic certification agencies that comply with the National Certified Transitional Program criteria, enabling those agencies to conduct certification of producers operating in accordance with the OTA-developed standards.
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Demand for organic products has continued to grow by double digits every year, far exceeding the domestic supply of organic ingredients. OTA has been engaged in multiple efforts to boost the growth of domestic organic acreage and sees a harmonized transitional certification program overseen by USDA as a critical piece of this complicated puzzle.

OTA submitted an application to USDA in May 2016–after over a year of work on behalf of its members through a Transitional task force–to create the transitional certification program, thereby building the foundation for a potential market for transitional products. A transitional product market can offer premiums to farmers in transition and assist in the financial barriers that transition poses.

The oversight provided by USDA to certifying agents offering transitional certification to producers will consist of certifier audits and a uniform transitional production standard for both crop and livestock producers. Farmers will need to prove their land has been free of prohibited substances (synthetic pesticides and fertilizers) for a minimum of 12 months and must follow all other organic production standards to achieve transitional certification, including crop rotation, the fostering and conserving of biodiversity, and the avoidance of the use of genetic engineering. Once eligible for organic certification, land can only enter into the transitional certification program one more time. This provision, unique to the standards developed by OTA, will ensure that transitional certification acts as an effective on-ramp to organic production rather than a mechanism to create an “organic-light” marketing term.

The new program does not include certification of products labeled as “transitional” in the marketplace and is limited only to producers working towards their own organic certification. OTA anticipates working with certifiers, food manufacturers, and retailers to develop appropriate market-driven guidelines for proper use of the term “transitional” on consumer packaged goods.

To streamline roll-out of this new program, USDA will accept applications for the first round from Accredited Certifying Agents through February 28 to gain oversight for the transitional program, and on-site reviews of these certifying agents will occur at their next organic accreditation audit. Further applications will be accepted on an ongoing basis.

This program dovetails with USDA’s announcement in December of last year that it would expand the reach of the National Organic Certification Cost Share Program to include transitional certification fees. USDA’s recent initiatives will bring more opportunity to farmers and handlers across the country, and they represent additional elements of solid federal support for the growth of the organic sector.

British Companies to Strut Their Stuff at Winter Fancy Food Show

Winter Fancy Food in San Francisco is a popular trade show for UK food and drink companies looking to target the West Coast of America with their gourmet delights. In January 2017, 40 UK food and drink companies will be represented at Winter Fancy Food all looking to increase their business in the States.

Rude Health is looking to introduce healthy organic unsweetened dairy free drinks, nourishing wholegrain cereals and snacks to California and the West Coast. Using only the kind of ingredients you’d have in your own kitchen – nothing artificial, nothing refined, their ingredients are sourced from fields, orchards and vines – not laboratories. 2017 brings new nut butter porridge pots and cartons, new children’s cereals, and mini 250ml cartons of the company’s best-selling almond drink. Rude Health has been included in “The Sunday Times Fast Track Ones to Watch,” an annual feature on the UK’s fastest growing businesses.

Grandma Singletons’ a producer of fine British cheese and exporter of Cropwell Bishop Creamery, the finest Blue Stilton cheese.

Chase Distillery produces Britain’s first single estate gin and award-winning vodka. Chase’s William’s GB Gin was given a double gold medal and voted Best in Class at 2016’s prestigious San Francisco World Spirits Competition.
Only Natural Products is the proud owner and producer of three unique tea brands: Dr Stuart’s, Higher Living and Kromland Farm.
Cauli Rice makes one of the UK’s first long life cauliflower rice – a low calorie rice replacement made from 100 percent cauliflower.

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Easy Tasty Magic – Taste #5 Umami by Laura Santtini will be showcasing a range of delicious umami flavor ingredients, sauces and spices.

Huffkins makes handmade craft bakery products using premium ingredients sourced from the Cotswold hills.

Northern Powerhouse represents the best of northern England’s food and drink to the U.S. market place, including cheese, speciality biscuits and jams, chocolates, gin, snacks, crisps, cheese straws, gluten free ranges, UK flour and fish products and sauces. Northern Powerhouse will be sampling the full range of products at its Winter Fancy Food Show booth.

The booths for all these companies will be located in the UK Pavilion at Winter Fancy Food 17-19 January, San Francisco in the Moscone Convention Center.

FIJI Water Rebrands With Slimming Design

FIJI® Water, America’s No. 1 premium imported bottled water brand, is rolling out a new, fresh look with a slim, sleek new bottle design. With this new design, FIJI Water’s 330mL, 500mL and 700mL SKUs will now fit effortlessly everywhere including the number one consumption occasion for bottled water, in the car, as well as fitness equipment, gym bags and beyond. The 1L bottle, found in-store or in fine dining establishments, will also receive the new fresh look.

“We received such positive feedback when we released the new look of our 700mL FIJI Water bottle last year that we decided to extend that design across our entire portfolio,” said Clarence Chia, Vice President of Marketing, FIJI Water. “Convenience is of the utmost importance for consumers, we want to make it as easy as possible for our brand to be a part of everyone’s daily lives.”

The new look will roll out starting this month, beginning with the brand’s popular 500mL SKU. The remainder of the portfolio will receive the same makeover throughout the first quarter of 2017. All updated FIJI Water bottles will retain the iconic square shape, smooth and soft taste and unique mineral profile that consumers have come to know and love. The convenient shape of the 500mL and 700mL specifically makes it the perfect choice for a vigorous spinning class, personal training session, daily commute or travel.
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FIJI Water is bottled at the source in Fiji at an ancient artesian aquifer deep within the earth, where it is protected from external impurities. As tropical rain slowly filters through volcanic rock, it gathers the electrolytes and minerals that give FIJI Water its signature soft, smooth taste. In fact, FIJI Water has significantly more naturally occurring electrolytes than other brands. It’s untouched by man – until you unscrew the cap.

FIJI Water can be found in stores nationwide and via FIJI’s Home Delivery Service.