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H-E-B Tops dunnhumby Retailer Preference Index for Third Time

H-E-B has been named the top U.S. Grocery Retailer in the seventh annual dunnhumby Retailer Preference Index, a comprehensive, nationwide study that examines the approximately $1 trillion U.S. grocery market. H-E-B is the first grocery retailer to be recognized three times as number one in the RPI ranking surpassing Amazon and Trader Joe’s who both ranked as top grocer twice. Amazon (2) and Costco (3) round out the top three grocers in the U.S. for a second year in a row.

The seven other retailers in the top 10 are: 4) Market Basket, 5) Sam’s Club, 6) Wegman’s, 7) Aldi, 8) Shoprite, 9) Walmart Neighborhood Market, 10) Walmart. Retailers in the top quartile of the RPI have a five year CAGR of 8.5 percent compared to 3.6 percent for retailers in the fourth quartile. In addition, 59 percent of customers of first quartile retailers have a strong emotional connection with retailers compared to 41 percent of customers of fourth quartile retailers.

“Knowing your customer and your competitive positioning regarding customer needs will be critical for retailers to scratch out any organic growth in 2024. Customers are re-evaluating their opinions of retailers more than ever and that will only intensify in the coming months due to the economic headwinds facing consumers,” said Matt O’Grady, dunnhumby’s President of the Americas. “In this year’s RPI, we illuminate how the consumer views the grocery market, and how different retailers are meeting the general population’s needs as well as the needs of different consumer segments.”

The dunnhumby RPI is the only approach to ranking grocers that combines financial results with customer perception. It includes the largest 65 retailers in the industry that sell everyday food and non-food household items. The financial data used in the dunnhumby model comes from Edge Ascential, and the customer perception data is sourced from dunnhumby’s annual survey of more than 10,000 American grocery shoppers. The five drivers of the customer value proposition are in order: 1) Price, Promotions, and Rewards, 2) Quality, 3) Digital, 4) Operations, and 5) Speed and Convenience.

Key findings from the study:

  • dunnhumby forecasts the U.S. grocery market sales growth will be 0.5 percent to 1.5 percent in 2024– one of only three times in the last 30 years with growth below 1 percent and the slowest growth rate since the Great Recession of 2009. This slowdown is due to the economic headwinds still facing consumers – slowing disposable income growth, lower savings rate, higher debt, cost to service consumer debt, and the drying up of pandemic related savings buffers.
  • Competitive intensity is at an all-time high in this fourth year of economic uncertainty. Customers are re-evaluating retailer value propositions more than ever, ensuring those value propositions align with their needs. The average retailer ranking in a value proposition changed by six spots, higher than any previous year.
  • Savings through low base prices and highly personalized promotions and rewards remains the strongest driver of better long-term retailer performance, followed by maintaining high quality assortment. Market Basket (1), Winco (2), and Aldi (3) are the top three in the RPI’s “Price, Promotions, Rewards” pillar, due to the strongest combination of mass and personalized pricing levers. Wegman’s (1), Trader Joe’s (2), and The Fresh Market (3) are the top three in the “Quality” pillar. Wegman’s has held the top position in the “Quality” pillar every year of the RPI.
  • H-E-B topped the RPI ranking because they have the strongest customer value proposition for the long-term. This is due to their superior ability to deliver a combination of better savings and better experience/assortment, supported by time savings through superior digital capabilities.
  • Amazon has been in the top three every year of the RPI and has ranked first twice. They are doing this with a segmented approach, rather than building a customer value proposition that equally attracts different segments of the general population.
  • Two Kroger banners (Kroger and Fry’s) made it to the top quartile for the first time in the history of the RPI. The Kroger banners’ move into the first quartile can be explained by improvements they drove in overall price perception in 2023, a year when saving customers money mattered more than any year in this study, prior to 2022. Two other Kroger banners (Fred Meyer and King Soopers) were also among the biggest climbers in this year’s RPI ranking. These latter two sit in the second quartile, just outside of the first quartile.

The full dunnhumby Retailer Preference Index report can be downloaded.

Retailers included in the RPI that are interested in receiving their individual banner profiles can speak with their dunnhumby account executive, or contact dunnhumby at: https://www.dunnhumby.com/contact/. dunnhumby will also be attending and exhibiting at NRF 2024 in booth #1553.

For more news of interest to the grocery industry, subscribe to Gourmet News.

Washington AG Sues to Block Kroger-Albertsons Merger

Washington State Attorney General Bob Ferguson has filed a lawsuit to block the proposed Kroger-Albertsons grocery merger. Ferguson asserts the proposed merger of the two largest supermarket companies in Washington state will severely limit shopping options for consumers and eliminate vital competition that keeps grocery prices low.

Ferguson also asserts that a proposal by Kroger and Albertsons to mitigate the impacts of their merger, which includes selling off more than 100 stores in Washington, does not change the fact that Kroger would still enjoy a near-monopoly in many markets in the state. In addition, the plan to sell the stores to a company that is primarily a wholesale supplier could set up many of the divested supermarkets to fail, endangering Washington jobs and further diminishing choices for Washington shoppers.

“This merger is bad for Washington shoppers and workers,” Ferguson said. “Free enterprise is built on companies competing, and that competition benefits consumers. Shoppers will have fewer choices and less competition, and, without a competitive marketplace, they will pay higher prices at the grocery store. That’s not right, and this lawsuit seeks to stop this harmful merger.”

The lawsuit, filed today in King County Superior Court seeks to block the merger of Kroger and Albertsons nationwide. Ferguson asserts the merger eliminates Kroger’s closest competitor and decreases customer choice by significantly increasing the concentration of stores owned by the same company throughout Washington.

Even company executives have expressed that the merger might be illegal. After rumors of the proposed merger surfaced, a vice president with Albertsons wrote that “you are basically creating a monopoly in grocery with the merger… [it] makes no sense.”

An Albertson’s human resources director wrote of the merger: “It’s all about pricing and competition and we all know prices will not go down.”

Kroger and Albertsons are the two largest supermarket chains in Washington and the second and fourth largest supermarket operators in the country. They currently have more than 700,000 employees in nearly 5,000 stores across 49 states. They have combined annual revenue in excess of $200 billion.

Kroger alone has more than 21,000 workers in Washington.

Companies own more than half of Washington supermarkets

More than half of all supermarkets in Washington state are owned by either Kroger or Albertsons, and they account for more than 50 percent of all supermarket sales in the state. Albertsons owns Safeway and Haggen, while Kroger owns QFC and Fred Meyer. Collectively, Kroger and Albertsons operate more than 300 supermarkets in Washington, including approximately 194 in the Seattle-Tacoma-Bellevue metropolitan area.

After the companies announced their proposed merger, The Seattle Times, citing numbers from Nielsen, reported that more than half of households in the Seattle metro area alone most frequently shop at a store owned by one of the companies.

The proposed merger will eliminate head-to-head competition between the two largest grocery operators in the state. Ferguson’s lawsuit details that QFC — which is owned by Kroger — considers Safeway/Albertsons as its main competitor in the Seattle area. Across Washington, Albertsons considers either Fred Meyer or QFC — also Kroger owned — its primary competitor in every local market in Washington.

The supermarkets monitor each other’s prices and adjust the cost of products as part of that competitive relationship. Albertsons’ Seattle Division, for example, has lowered its prices to compete with Fred Meyer and QFC, and highlighted in its advertisements products where it offers a better deal.

The merger eliminates that competition.

In late August, the companies proposed to sell off 413 stores nationwide — 104 in Washington — plus some distribution and brand assets to diminish concerns about the new combined company’s market dominance.

However, Ferguson asserts the plan does not do enough to address that dominance, and it could actually decrease competition.

The stores would be sold to C&S Wholesale Grocers, a wholesale distributor that does not currently operate any supermarkets in Washington. If the merger succeeds, C&S would become the second-largest supermarket operator in the state nearly overnight.

Plan to sell off stores inadequate

Under Kroger’s and Albertsons’ plan, the stores will be sold to C&S Wholesale Grocers, which is primarily a wholesale supplier, and currently only operates 23 supermarkets. The plan means C&S would go from operating 23 supermarkets to nearly 450 around the country — including 104 in Washington.

C&S would also take over any pharmacies and fuel centers associated with the stores it is acquiring. C&S currently operates only one pharmacy in New York, and does not operate any fuel centers.

The newly combined Kroger-Albertsons brands will be immediately positioned to outcompete their former supermarkets while they transition to a new owner — one that is still trying to adjust to becoming a large-scale nationwide supermarket operator.

If those stores fail, hundreds of Washingtonians could lose their jobs and grocery choice could be diminished even further for Washington shoppers. Even if the locations are ultimately sold off to another company better equipped to operate them, a second sale only increases the time these supermarkets are in transition, giving the newly merged company a further competitive advantage.

Previous divestment failed

Washington has seen a very similar divestiture plan fail in the not-too-distant past.

The current proposed divestiture plan bears a striking resemblance to Albertsons’ failed divestiture of Washington-based stores to a similarly unqualified buyer, Washington-based Haggen, less than a decade ago. As a part of Albertsons’ 2015 merger with Safeway, 146 Albertsons and Safeway stores — including 26 in Washington — were sold to Haggen. At the time, Haggen was a regional supermarket chain with only 18 stores that lacked the infrastructure to rapidly expand to a multi-state, national grocery retailer.

It struggled to operate the divested stores, and less than a year later, Haggen was forced to file for bankruptcy.

Albertsons was able to reacquire more than 50 of its divested stores, including 14 Washington locations, in some cases paying only $1 per store at auction. It now owns and operates Haggen stores in Washington.

If C&S fails, it is also possible Kroger could be allowed to reacquire its divested supermarkets, just like Albertsons did after Haggen’s failure.

Lawsuit seeks a permanent injunction blocking the merger nationwide

Ferguson’s lawsuit asks the court to find that the merger violates Washington antitrust law, and to issue an injunction permanently blocking the merger nationwide.

Assistant Attorneys General Paula Pera, Miriam Stiefel, Helen Lubetkin and Amy Hanson, paralegals Michelle Oliver and Kate Iiams, and Litigation Support Manager Kimberly Hitchcock are handling the case for Washington.

The Office of the Attorney General’s Antitrust Division is responsible for enforcing the antitrust provisions of Washington’s Consumer Protection Act and federal antitrust laws. The division investigates and litigates complaints of anticompetitive conduct and reviews potentially anticompetitive mergers. The division also brings actions in state and federal courts to enforce antitrust laws. It receives no general fund support, funding its own actions through recoveries made in other cases.

For information about filing a complaint about potential anticompetitive activity, visit https://fortress.wa.gov/atg/formhandler/ago/AntitrustComplaint.aspx.

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Winn-Dixie Lets Mardi Gras Good Times Roll

Let the good times roll with Winn-Dixie during Carnival season this year. The grocer is now offering freshly baked king cakes in more than 50 different varieties, including traditional cinnamon, cream cheese, strawberry and chocolate – as well as two new flavors, cannoli and Chantilly. (Photo: Business Wire)

Let the good times roll with Winn-Dixie during Carnival season this year. The grocer is honoring its long-standing heritage by celebrating time-honored traditions and flavors locals know and love. From king cakes to parades, Winn-Dixie has all the classic food and fun to make this year’s Mardi Gras memorable.

Jennifer Robertson, regional vice president, said, “We are incredibly proud to serve the unique communities in Louisiana for nearly 70 years. It is a privilege to honor the long-standing local traditions that make our home truly special, and we are excited to join hands with our neighbors to revel in the spirit of Mardi Gras again this year. This Carnival season, Winn-Dixie continues to celebrate the fun-filled culture and decadent flavors that connect us all to the heart of the Gulf Coast. Laissez les bons temps rouler!”

A Carnival season staple, Winn-Dixie is now offering freshly baked king cakes in more than 50 different varieties, including traditional cinnamon, cream cheese, strawberry and chocolate – as well as two new flavors, cannoli and Chantilly. To pair with its tasty and unique king cakes, Winn-Dixie also offers a variety of party-ready foods, including a selection of freshly prepared finger sandwiches and delicious assorted wings. Customers can conveniently shop for Mardi Gras themed décor and apparel, plus award-winning beer, wine and liquor options at their neighborhood stores.

Winn-Dixie is proud to infuse local stores with the spirit of Mardi Gras and celebrate with customers throughout the season by hosting several free events across the Gulf Coast. Local community members can enjoy fun-filled revelry to celebrate while they shop at their neighborhood stores. Festivities will include:

  • King Cake Sampling in LouisianaTo give locals a taste of the season and energize their Carnival spirit, Winn-Dixie stores across Louisiana will host free king cake sampling events every Friday (Jan. 12, Jan. 19, Jan. 26, Feb. 2 and Feb. 9) from 5 to 7 p.m. leading up to Mardi Gras.
  • Long Beach Winn-Dixie Pre-Parade Party: Ahead of the Carnival Association of Long Beach’s annual Mardi Gras night parade, the Winn-Dixie store, located at 109 N. Cleveland Ave. in Long Beach, Miss., will host a family friendly community party on Saturday, Feb. 3 from 3 to 6 p.m.with music and delicious food for pre-parade snacking.
  • King Cake Decorating Parties in Greater New Orleans and Pensacola areasSelect Winn-Dixie stores in the greater New Orleans and Pensacola areas will host free king cake decorating parties on Saturday, Feb. 3 from 11 a.m. to  3 p.m. for families to revel in the season together.
    • Airline Drive Winn-Dixie: 5901 Airline Drive, Metairie, LA 70003
    • Luling Winn-Dixie: 12125 U.S. Highway 90, Luling, LA 70070
    • Covington Winn-Dixie: 2100 Collins Blvd., Suite 132, Covington, LA 70433
    • Gramercy Winn-Dixie: 1803 LA Highway 3125, Gramercy, LA 70052
    • Eastgate Winn-Dixie: 7135 N. Ninth Ave., Pensacola, FL 32504
    • Cantonment Marketplace Winn-Dixie: 1550 S. U.S. Highway 29, Cantonment, FL 32533
  • Meet-and-Greet with Local Artist, Becky FosIn partnership with Coca-Cola, Winn-Dixie will host four meet-and-greet events for customers to receive a free signed print from popular local artist Becky Fos in select Louisiana and Mississippi stores:
    • Wednesday, Jan. 31 from 10 a.m. to noon at the Kenner Winn-Dixie, located at 2104 Williams Blvd., Kenner, LA 70062
    • Wednesday, Jan. 31 from 4 to 6 p.m. at the Mandeville Winn-Dixie, located at 4100 LA Highway 59, Mandeville, LA 70471
    • Thursday, Feb. 1 from 10 a.m. to noon at the Gause Blvd. Winn-Dixie, located at 2985 Gause Blvd., Slidell, LA 70461
    • Thursday, Feb. 1 from 4 to 6 p.m.at the Gulfport Winn-Dixie, located at 11312 U.S. Highway 49, Gulfport, MS 39503

On Feb. 13, Mardi Gras day, Winn-Dixie will join two krewes in Louisiana to celebrate with parade-goers. Neighbors are encouraged to look for the Winn-Dixie float at the Krewe of Bogue Falaya in Covington and the Krewe of Argus in Metairie. Riders will throw the grocer’s signature items including specialty beads and cups, SE Grocers snacks, Winn-Dixie swag items and coupons. Local stores will remain open during normal business hours on Fat Tuesday to serve customers as they partake in the merrymaking.

With nearly 100 years of experience serving southeastern communities, Winn-Dixie remains steadfast in its goal to provide customers with a localized experience focused on superior value and convenience. The grocer is committed to providing extensive selections of local favorites and everyday brands with winning prices to make every “making groceries” experience easy and convenient. For more information, customers are encouraged to visit www.winndixie.com.

Founded in 1925, Winn-Dixie grocery stores and liquor stores serve communities throughout five southeastern states – Alabama, Florida, Georgia, Louisiana and Mississippi. Winn-Dixie Stores, Inc. is a subsidiary of Southeastern Grocers, an omnichannel retailer and one of the largest conventional supermarket companies in the U.S., serving customers in brick-and-mortar grocery stores and liquor stores as well as online with convenient grocery delivery and curbside pickup throughout the Southeast.

Southeastern Grocers Inc. parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is an omnichannel retailer and one of the largest conventional supermarket companies in the U.S., serving customers in brick-and-mortar grocery stores and liquor stores as well as online with convenient grocery delivery and curbside pickup throughout Alabama, Florida, Georgia, Louisiana and Mississippi. Fresco y Más, Harveys Supermarket and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and caring associates and a strong commitment to providing the best possible quality and value to customers. For more information, visit www.frescoymas.comwww.harveyssupermarkets.com and www.winndixie.com.

For more news of interest to the grocery industry, subscribe to Gourmet News.