IGOR Gorgonzola Signs with Norseland
IGOR®, the leader and one of the most modern, efficient producers of Italian Gorgonzola cheese together with Norseland, Inc., the exclusive importer of Jarlsberg® cheese and a leading marketer of specialty food products in the US, announced the two companies have entered a partnership effective January 2018.
This unique partnership will cultivate growth opportunities for exact weight Gorgonzola across all channels.
“We are proud to represent the leader in Italian Gorgonzola cheese production. IGOR has superior quality control standards that ensure we are selling the best and safest Gorgonzola product on the market,” says John J. Sullivan, CEO and President of Norseland, Inc. “Additionally, IGOR has an unparalleled commitment to family and it is a pleasure to work directly with the third-generation owners.”
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“With great satisfaction we have signed this alliance for an important market like the United States of America where blue cheeses are highly appreciated and consumed. With Norseland, as a leader in cheese distribution, we have found the same motivations as IGOR for quality, professionalism and passion,” says Fabio Leonardi, CEO IGOR Gorgonzola.
For information on Igor, visit www.igorgorgonzola.com. For information on Norseland, visit www.norseland.com.
Albertsons Companies Invests in Texas-Based El Rancho Supermercado
Albertsons Companies is investing in El Rancho Supermercado, a Texas-based retailer which focuses on stores for Latino customers. El Rancho will continue to operate as an independent company headquartered in Garland, Texas.
“El Rancho has built a great business with its 16 Texas stores, and we’re confident that we’ll be able to leverage our combined expertise to better serve customers across the existing Albertsons Companies’ and El Rancho store bases,” said Bob Miller, Chairman and CEO of Albertsons Companies. “With El Rancho’s own distribution and manufacturing facilities serving their Texas stores, we can share best practices that will reduce costs and benefit our customers.”
The agreement with El Rancho provides Albertsons Companies an opportunity to invest in the fast-growing Latino grocery sector. The company already successfully operates a variety of store banners in predominantly Latino areas, and together, Albertsons Companies and El Rancho plan to leverage their complementary strengths in this growing sector.
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“The transaction announced today will allow El Rancho to accelerate growth and expand into new markets throughout Texas while finding operational efficiencies in all aspects of our business. We are aligned with Albertsons Companies’ vision for the future, strategic initiatives and culture of innovation. We are excited to work together with the Albertsons Companies management team to continue to serve families in the rapidly-growing Latino market,” said Salah Nafal, President of El Rancho.
Peter J. Solomon Company served as financial advisor, and Simpson Thacher & Bartlett served as legal advisor to El Rancho, respectively, and Schulte Roth & Zabel served as legal advisor to Albertsons.
USDA Awards Organic Trade Association Nearly $850,000 for 2018 Market Promotion
First-time exposure on a new continent, sponsored activities in five new countries, and the creation of a host of new organic exporters – these are some of the benchmarks achieved by the Organic Trade Association’s robust export promotion efforts in 2017. That string of activity promises to continue in 2018 with the award of $847,000 to the association by the U.S. Department of Agriculture’s Market Access Program (MAP).
“Our export promotion programs work. In all of the countries where we do activity, U.S. organic exports to those regions have grown,” said Monique Marez, Director of International Trade for the Organic Trade Association. “The organic industry can’t happen without trade, and we are looking forward to continuing our efforts in 2018 to help expand the organic market.”
“We thank the USDA for appreciating the importance of our export promotion activities and supporting our work,” said Laura Batcha, CEO and Executive Director of the Organic Trade Association. “There are huge opportunities – and challenges – for the U.S. organic sector throughout the world, and we’re helping the industry to take advantage of those opportunities in untapped markets and to meet the challenges created by the growing global appetite for organic.”
On Background
The Organic Trade Association has been an official cooperator in USDA’s Market Access Program for more than 15 years now – investing in the promotion of American organic agricultural products in global markets and connecting buyers and sellers to create new organic customers around the world.
In 2017, the trade group’s export promotion activities have expanded to four continents: South and North America, Europe and Asia, and to five first-time markets: Mexico, Singapore, Malaysia, Finland and Hong Kong. The association has partnered with major retailers in Korea, Japan, Canada, and the United Arab Emirates to promote U.S.-grown and produced organic products already in those countries. At the Anuga trade show in Cologne, Germany, the largest food and beverage trade show in the world, the Organic Trade Association hosted an organic pavilion showcasing organic products from eight American organic companies – all first-time exhibitors at the gigantic show. The participating companies estimated that they generated over $7 million in new sales at the show.
Marketing Activities Planned for 2018
Another full schedule of organic activities around the world is planned for 2018:
- In Germany, the Organic Trade Association will host its largest organic pavilion ever at the BioFach World Organic Fair in February, the world’s leading organic food show.
- In Australia, the Organic Trade Association will participate for the first time in April at the Australian Naturally Good Show.
- In Israel, the Organic Trade Association will lead its first trade mission to the Middle East.
- In Dubai, Hong Kong and Japan, the Organic Trade Association will focus on retailer partnerships and demonstrate U.S. organic to consumers.
- In the U.S., the Organic Trade Association will expand an existing partnership with FoodExport Midwest and Northeast and co-host a buyers’ mission to both the Natural Products Expo West and Expo East trade shows.
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The membership of the Organic Trade Associations provides the bulk of U.S. organic exports. The market promotion activities administered by the association are open to the entire organic industry, not just association members. For more information or to sign-up for activities, visit OTA.com.
