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Fortune International Acquires Alabama Seafood Distributor

Fortune International, LLC, which processes, distributes and imports quality seafood, meats, and gourmet products, has acquired Alabama-based branded seafood distributor and importer Jubilee Foods, Inc., which does business as Jubilee Seafood out of operating facilities in Bayou La Batre, Alabama; Birmingham, Alabama; and Picayune, Mississippi. The company offers a full line of frozen seafood, oysters, and local gourmet products along the Gulf Coast . This acquisition expands the Fortune Fish & Gourmet brand south, servicing Alabama, Mississippi, Louisiana and Florida.

Fortune will continue to operate the business out of the three Jubilee Seafood facilities. Patrick Kraver will be staying on as the Vice President and General Manager of Fortune Fish & Gourmet – Gulf States. “Our growth focus has always been the central United States, and Jubilee is the perfect partner for us to expand south. We are eager to build on their strong relationships with the addition of a fresh seafood program and our gourmet portfolio. We will also expand Jubilee’s strong domestic shrimp program within our other divisions,” said Sean J. O’Scannlain, Fortune’s President and Chief Executive Officer.
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Jubilee Seafood was founded in 1967 by Charles Walton Kraver, Sr. who came from a family with a long history of working in the seafood industry. He began his career working on shrimp boats as a deckhand, then captain and ultimately owning a fleet of commercial shrimp trawlers. He was a member of the Gulf of Mexico Fishery Management Council for three years and the Conservatory Advisory Board for seven years. Kraver, also owns Deep Sea, a shrimp processing facility in Bayou La Batre, and Country Girl, a commercial shrimp boat fishing out of Bayou La Batre. Deep Sea and Country Girl are not included in the acquisition of Jubilee.

Rehabilitating Palm Oil’s Reputation

By Lorrie Baumann

Neil Blomquist is on a quest to persuade consumers that palm oil isn’t inherently either unhealthy or immoral. He’s fighting his battles in a world in which his audience has already been bombarded with publicity that suggests otherwise.

Palm oil came to dominate the vegetable oil market after trans-fats were discovered to be harmful to human health, partly because, like coconut oil, it’s a solid at room temperature and has a high smoke point and largely because the trees that produce the fruit from which the palm oil is made are so productive. Oil palm trees are six to 10 times more efficient at producing oil than oilseed crops such as canola, soybean, olive and sunflower. A hectare of oil palms (about 2.5 acres) produces an average of about 3 tons of oil per year, and theoretical productivity is more than 8 tons of oil per year. Soybeans, the world’s second-leading source of vegetable oil, yield about half a ton of oil per hectare. In addition, oil palms are a permanent crop that doesn’t have to be replanted every year. “You plant a tree, and you can harvest fruit from that tree for up to 40 years,” Blomquist said. “It doesn’t require annual replanting. Farmers are cutting fruit from the tree every week and get a constant flow of income.”

That productivity made the oil cheaper to produce than its alternatives, which made it a natural choice in 2006 when the U.S. Food and Drug Administration required food manufacturers to declare trans fats on their product labels. Trans fats were banned from the nation’s food supply in 2018, three years after the FDA ruled that they are unsafe to eat. Demand for the oil was also prompted by the passage of laws by Western nations in the mid-2000s to encourage the use of vegetable oils in fuels, which was supposed to reduce carbon dioxide emissions and help curb global warming as well as cut the United States’ dependence on foreign oil.

The boom in demand for the oil led to widespread clearing of tropical rain forest to plant oil palms. Global palm oil production increased from 15.2 million tons in 1995 to 62.6 million tons in 2015, according to the European Palm Oil Alliance. Production is led by Indonesia and Malaysia, which are the leading exporters of palm oil worldwide.

By 2018, more than 3.5 million hectares of Indonesian and Malaysian rain forest had been cleared, destroying about 80 percent of orangutan habitat and putting the apes on the World Wildlife Fund‘s critically endangered list. Fewer than 80,000 orangutans survive in the wild today, according to the WWF, and shrinking forest habitat in the region is also threatening elephants, the Sumatran Rhino and the Sumatran Tiger, all also critically endangered.

Environmental organizations alarmed by the loss of wildlife habitat and by the climate change impacts of widespread deforestation began applying very public pressure to industrial users of palm oil. Under pressure from these powerful advocacy groups, some manufacturers and restaurant chains have eliminated palm oil from their recipes, other palm oil buyers have switched to palm oil that’s certified not to have contributed to deforestation, and some are still embroiled in the controversy.
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The World Wildlife Fund provides an online scorecard that scores Ahold, the Delhaize Group, Walmart and Britain’s Marks & Spencer with a perfect 9 out of 9 points on a scale that rewards companies for commitment to responsible sourcing of palm oil; Costco, Kroger and Target with a 2 score and Safeway with a 1. Among manufacturers, Ferrero, FrieslandCampina, Mars and Hershey all received perfect 9-point scores, while Smucker’s got 4 points and Campbell’s got 2.

It’s not all about shame and blame, though – the World Wildlife Fund is also a founding member of the Roundtable for Sustainable Palm Oil, which creates standards for sustainable palm oil production and certifies qualified growers and processors. According to the WWF, about 20 percent of the world’s palm oil is now certified sustainable by the RSPO.

Blomquist is the Director of Innovation and Business Development for Natural Habitats, which produces palm oil in Ecuador, and he’s a fan as well as an employee. He says that his company, a member of the RSPO, complies with the strictest RSPO standards to ensure that entire supply chain is fully traceable, that all of its oil is grown under sustainable organic practices to protect the watershed and the soil and that Natural Habitats has also gone above and beyond by adopting social justice practices that protect the workers that produce the oil. He says that his company is one of three major producers in the world that protect both the environment and the indigenous communities in the tropical regions where the oil palm is cultivated.

Natural Habitats calls its approach “Palm Done Right.” The company is currently sourcing its oil from 180 small Ecuadorian farms converted from conventional to organic agriculture. “There are new farmers in queue all the time because we’re growing and need more oil,” Blomquist said. “Our focus is on transitioning conventional farmers to organic.”

“When you look at the mill itself, we have a much more sustainable system: little to no waste, and water effluent is treated into a final water that you can grow tilapia in,” he added. “When you press the oil, you get fiber, which is collected and used as fuel for the boilers.”

Ecuadorian law provides some protection for the farmers, with labor laws that mandate a minimum wage and provide for health care coverage for workers, but enforcement is spotty, Blomquist said, and so Palm Done Right also carries Fair for Life certification, which provides additional protection for both the workers who grow the oil palms and those who process the oil. “It’s a much more transparent relationship with the workers,” Blomquist said. “We make sure the farmers follow these higher level rules as well.”

Specialty Food Sales Near $150 Billion

The Specialty Food Association’s (SFA) annual “State of the Specialty Food Industry Report” reveals that specialty food remains one of the fastest-growing segments of the food business. Fueled by increasing interest from both consumers and retailers, total sales jumped 9.8 percent between 2016 and 2018, reaching $148.7 billion last year.

Specialty food sales outpaced the growth of all food at retail – up 10.3 percent vs. 3.1 percent. Product innovation and the wider availability of specialty foods through mass-market outlets is playing a part in the industry’s success. Sales through foodservice represented 22 percent of sales, with retail taking the top spot with 76 percent of sales. While online represents less than three percent of sales, it has grown 41 percent since 2016.

“Diverse consumer lifestyles are taking specialty foods mainstream,” said Phil Kafarakis, President of the SFA. “To reach these consumers and increase their own sales, food merchants have embraced the vast assortment of specialty products. Our research outlines the momentum in the industry and provides a comprehensive picture of where we are today and how businesses can prepare for the future. Conducting important research like this is a part of our mission to champion specialty foods and help our members continue to innovate and succeed.”
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According to the report, the top five categories with highest dollar growth were refrigerated plant-based meat alternatives, rice cakes, frozen plant-based meat alternatives, water and refrigerated ready-to-drink tea and coffee. The top five categories based on retail sales were cheese and plant-based cheese alternative; frozen or refrigerated meat, poultry and seafood; chips, pretzels and other snacks; coffee and hot cocoa that’s not sold ready to drink; and bread and other baked goods.

Other points made in the report are that plant-based foods are selling well and specialty foods are increasingly a force in the food market. Younger consumers aren’t looking to supermarkets for quick meals, and reduced packaging and food waste are matters of concern for consumers. The survey found that the convenience store channel presents a growth opportunity that producers should explore, that there’s opportunity in breakfast, and that the foodservice industry should be concerned about meeting consumers’ desires for customization.