Walmart Launches bettergoods Private Brand Line
As part of Walmart’s mission to make quality, great tasting food accessible for customers, the retailer launched its latest private brand innovation, bettergoods: a new elevated experience that delivers quality, unique, chef-inspired food at an incredible value.
Bettergoods marks Walmart’s largest private brand food launch in 20 years and the fastest food private brand Walmart has brought to market, highlighting the speed with which Walmart can bring trend and innovation to market at scale.
“Today’s customers expect more from the private brands they purchase – they want affordable, quality products to elevate their overall food experience. The launch of bettergoods delivers on that customer need in a meaningful way,” said Scott Morris, senior vice president, private brands, food and consumables, Walmart. “Bettergoods is more than just a new private brand. It’s a commitment to our customers that they can enjoy unique culinary flavors at the incredible value Walmart delivers.”
Bettergoods joins Walmart’s impressive roster of innovative private brands that bring customers quality products at an amazing value, offering a brand-new, fresh take on the culinary experience with elevated taste, flavor and variety that’s approachable and – most importantly – affordable. Thoughtfully curated by Walmart’s experienced product development team that collaborated with suppliers across the globe to source quality, trend-forward ingredients and flavors, bettergoods brings exciting culinary concepts directly to customers at Walmart’s Every Day Low Prices.
Unlike many private brands that provide direct alternatives to national brand offerings at a lower price, many bettergoods items are totally unique to Walmart, introducing customers to new and exciting flavors and concepts. And Walmart customers can expand their culinary horizons with confidence: Bettergoods products are satisfaction guaranteed – one more way Walmart is committed to providing an exceptional experience for its customers.
Bettergoods items range from under $2 to under $15, with most products available for under $5. Bettergoods is designed to delight, with 300 items spanning Walmart’s aisles, including frozen, dairy, snacks, beverages, pasta, soups, coffee, chocolate and more. Bettergoods items fall within three distinct category pillars:
- Culinary experiences: Culinary experiences items spotlight innovative recipes, elevated ingredients and food-trend forward offerings, including specialty salts and seasonings, like Hot Honey Seasoning at an amazing value under $3, a line of jar soups, including our Creamy Corn Jalapeno Chowder for under $4 and premium Bronze Cut Pasta from Italy for only $1.97.
- Plant-based: These products feature distinct green branding and big flavors made to be devoured. Bettergoods plant-based items provide an exceptional eating experience including decadent and smooth Oatmilk Non-Dairy Frozen Desserts customers won’t believe are plant-based for only $3.44 a pint, as well as a plant-based cheese alternative which has an incredible cheesy pull when melted for under $4.
- “Made Without”: The Made Without pillar offers a broad variety of options that cater to different dietary lifestyles, like gluten free, or made without artificial flavors, colorings or added sugars. While these items are made without certain ingredients, they don’t lack flavor or texture, like Sweet Cream Dairy Creamer, made using only four ingredients, gluten free, antibiotic free, all white meat chicken nuggets and our Carnitas, Taco or Tinga Seasonings for under $2.
Tasting is believing, and customers can shop select bettergoods products now, in stores and on Walmart.com for curbside pickup and same day delivery, with the full line continuing to roll out over the coming months. With bettergoods, Walmart is continuing its mission to democratize access to quality, delicious and innovative foods that customers crave at the Every Day Low Price Walmart delivers.
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Amazon Launches Unlimited Grocery Delivery for Prime, EBT Users
Amazon has launched a grocery delivery subscription benefit for Prime members and customers using EBT in more than 3,500 cities and towns across the United States. At $9.99 per month for Prime members, this subscription offers unlimited grocery delivery on orders over $35 from Amazon Fresh, Whole Foods Market and a variety of local grocery and specialty retailers on Amazon.com, and provides access to even more convenient delivery and pickup options.
Customers with a registered EBT card can experience the same grocery subscription benefits without a Prime membership for just $4.99 per month. A free 30-day trial is available so customers can see how this grocery delivery subscription works for them.
“This new grocery subscription benefit provides even more value and savings on delivery fees for customers who regularly order groceries from Amazon Fresh, Whole Foods Market, and the variety of local grocery and specialty retailers on Amazon.com,” said Tony Hoggett, senior vice president of worldwide grocery stores at Amazon. “Our goal is to build a best-in-class grocery shopping experience—whether shopping in-store or online—where Amazon is the first choice for selection, value, and convenience. We have many different customers with many different needs, and we want to save them time and money every time they shop for groceries.”
For customers who prefer to purchase their groceries more regularly—whether ordering delivery or pickup—this new grocery benefit will save them even more time and money on Amazon’s vast selection of nearly 100,000 grocery items across Amazon Fresh, Whole Foods Market, and local grocery and specialty retailers. Here are the details:
- For $9.99 per month, Prime members in more than 3,500 cities and towns have access to unlimited grocery delivery on orders over $35 from Whole Foods Market, Amazon Fresh and the variety of local grocery and specialty retailers available on Amazon.com. Prime members who subscribe to the new grocery delivery subscription benefit will also continue to enjoy exclusive savings in Amazon Fresh and Whole Foods Market stores—on top of all the other savings, convenience, and entertainment that come with Prime—in one single membership.
- As part of Amazon’s work to help low-income customers more affordably shop for groceries, customers with a registered EBT card can receive a discounted subscription fee of $4.99 per month to receive the grocery delivery subscription without a Prime membership.
- Subscribers will also have access to unlimited delivery for orders over $35 from local grocery and specialty retailers like Cardenas Markets, Save Mart, Bartell Drugs, Rite Aid, Pet Food Express, Mission Wine & Spirits, and more where available.
- Grocery delivery subscribers receive convenient delivery and pickup time slots for grocery orders from Whole Foods Market and Amazon Fresh. This includes one-hour delivery windows at no extra cost where available, unlimited 30-minute pickup on orders of any size, and priority access to Recurring Reservations for their weekly grocery order.
- The subscription pays for itself in as little as one delivery order per month from Whole Foods Market, or one delivery order per month from Amazon Fresh for under $50.
Amazon piloted its grocery subscription with Prime members in Columbus, Ohio; Denver; and Sacramento in late 2023. In a recent survey of grocery subscribers from the pilot, more than 85 percent of respondents shared that they are extremely or very satisfied with the unlimited free delivery benefit. Some of the top reasons customers shared for staying a subscriber following the trial were saving money on delivery fees and the service making their grocery shopping experience more convenient.
Prime members and customers with a registered EBT card can learn more about how Amazon is making grocery shopping easier, faster, and more affordable through the grocery subscription benefit, and sign up here.
Prime members who shop at Amazon Fresh and Whole Foods Market can score exclusive deals both online and in-store. Eligible Prime members can earn unlimited 5% back on their purchases when using their Prime Visa online at Amazon.com, or when shopping online or in-store at Amazon Fresh and Whole Foods Market.
Amazon is continually innovating to provide customers with great selection, value, and convenience in groceries and every day essentials, both online and in physical stores. With its portfolio of offerings, including Whole Foods Market, Amazon Fresh, and Amazon Go, Amazon offers a broad range of brands and shopping options for all customers—with extra benefits for Prime members. In addition to its own stores, Amazon partners with grocery and specialty retailers globally, enabling customers to order delivery from their favorite stores through Amazon’s website.
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Graeter’s Ice Cream Launches Limited Edition Mystery Tasting Pack
Graeter’s Ice Cream, family-owned craft ice cream maker since 1870, has launched its latest creation, the Mystery Tasting Pack. This limited-edition pack invites ice cream lovers to participate in an engaging blind tasting experience with six never-before-seen flavors.
The Mystery Tasting Pack takes Graeter’s Ice Cream’s Bonus Flavor ideation to the next level, combining the craft quality and fan-loved perfection of the handcrafted French Pot ice cream, with a fun and interactive food challenge that brings family and friends together. The highly sought after Mystery Tasting Pack is available exclusively online at www.graeters.com/mystery-tasting, while supplies last.
The online pack offers ice cream lovers across the United States an opportunity to be the first to experience Graeter’s flavor innovations. Consumers are encouraged to peek under the veil of the Graeter’s flavor factory with delivery right to their doorstep.
These indulgent new flavors represent Graeter’s commitment to being the best in the ice cream business, like all of Graeter’s other flavors, these six pints are handcrafted in the brand’s classic French Pots in small 2½ gallon batches.
“We’re excited to offer our fans a chance to experience the thrill of discovering new flavors while adding an element of surprise,” said Bob Graeter, fourth-generation owner of Graeter’s Ice Cream. “It’s a great way to engage with our community and create memorable moments with friends and family. The six pack is sure to delight our loyal fans and show ice cream lovers across the U.S. what Graeter’s Ice Cream is all about.”
Friends, fans, and ice cream enthusiasts across America can get the Mystery Pack online at www.graeters.com/mystery-tasting for a limited time while supplies last.
Graeter’s Ice Cream, celebrating its 154th anniversary, produces craft ice cream using French Pots, a small batch, artisanal method of production dating back over a century. Graeter’s has won the hearts of ice cream enthusiasts across the country as well as the respect of the nation’s most influential foodies. Tasted among 13 national brands, Graeter’s was voted the #1 Vanilla Ice Cream by MyRecipes.com in 2019.
Famous for their signature chocolate chips, the Cincinnati-based company remains family owned and operated and continues to handcraft ice cream 2 1⁄2 gallons at a time. Today, Graeter’s currently has 56 retail stores and ships over 300,000 pints annually for online mail order sales and corporate gifting. Graeter’s can also be found in more than 3,000 grocery stores in 46 states. Visit www.graeters.com for more information.
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