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Cookies to Feed the Homeless and Hungry

By Lorrie Baumann

Mystery novelist Charlotte MacLeod knew that all she had to say to describe a character that she wanted her readers to love was that she looked like a woman who made good cookies and would give you some. Angela Pepe, Owner of CurlyTop Baker, is a woman who makes good cookies and, if you just needed a cookie, she’s also a woman who would give you some.

If you can afford to buy your cookies, though, she’d rather sell them to you, especially if you’re buying for a specialty grocery store. “Twenty percent of our proceeds go back to feeding the homeless. That’s our big why,” said Mark Pepe, her husband and CurlyTop Baker‘s Managing Director. “We also delivered trays of cookies to hospitals last week. We’re always looking for ways to make an impact in our community.”

Angela and Mark Pepe found a commercial kitchen and launched their cookie business three years ago as a for-profit way to fund Angela’s charity project of feeding the homeless. “As word spread on how good a product she had, she wanted to expand feeding the homeless,” Mark said. “We’re working with specialty grocers and resorts in Las Vegas to develop our wholesale business.”
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CurlyTop Baker cookies are made with premium ingredients like pure vanilla, real butter, cage-free eggs and are offered in unique flavors that include Bacon Chocolate Chip, Campfire Cookie (a cookie take on a s’more); Potato Chipper and Raspberry Black and White. “We feel that we don’t want to compromise on quality,” Mark said. “Our signature cookie is our Chocolate Chunk Original. We are very generous with our cookies. You can tell what kind of cookie it is just by looking at it.”

In its three years in business, CurlyTop has expanded its market reach beyond the Las Vegas Valley and extended its wholesale flavor line to 12 varieties, with additional seasonal flavors always in development. While she continues to handle the baking end of the business, her husband is now doing CurlyTop Baker’s sales. “We’re talking to grocery stores all over the country. We ship nationwide,” Mark said. “Some will bake them off in their stores, and some will ask for them pre-packaged – it depends on the stores… A majority of them are selling them as CurlyTop Baker, but we are open to private label.” The cookies retail for $22 to $24 a dozen.

When Angela isn’t busy making cookies in her commercial kitchen for sale to CurlyTop’s wholesale customers, you’re still likely to find her out handing out 300 to 400 cookies a week in Las Vegas’ parks and homeless shelters. “Our goal is really love and joy and a smile on everyone’s face,” Mark said. “They know we come every Wednesday, and they know why we’re there.”

The United Family Launches Location-based FlyBuy Pickup Curbside Solution

The United Family has partnered with Radius Networks to help maximize efficiency for curbside pickup orders, which have more than tripled due to the COVID-19 pandemic.

FlyBuy uses proprietary machine-learning technology to accurately calculate the guest’s arrival time. The guest simply places an e-commerce order and is notified when their order is ready for pickup. The store immediately receives an accurate estimated time of arrival, gains visibility into the guest’s journey and receives timely alerts which give the grocer’s team members time to fulfill the order and meet the guest as soon as they pull up.
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The real-time location updates are extremely helpful for team members, enabling them to prioritize orders based on guest arrival times, and deliver the orders as soon as guests arrive in the STREETside pickup zone. Guests are provided with a fast and easy curbside experience, and significantly decreased wait times, which is a crucial part of the pickup program.

IMC’S Campuses to Reopen With New Safety Mitigants and Procedures in Place

With guidance from health and elected officials as well a top epidemiologist, International Market Centers (IMC) is re-opening its campuses in Atlanta, High Point and Las Vegas with new safety mitigants and operational protocols. AmericasMart Atlanta reopens today, June 8, 2020; and the Atlanta Decorative Arts Center (ADAC), IMC’s High Point Properties and World Market Center Las Vegas will reopen June 15, 2020. Access to the campuses, which have been restricted to tenants, staff and buyers by appointment-only in compliance with government orders, will be open to the trade so long as IMC’s health and safety protocols are observed.

“Health and safety remain top of mind as we move to reopen our campuses,” said Bob Maricich, IMC Chief Executive Officer. “We strongly believe that we all have a duty to operate with an abundance of caution to help curb the spread of this virus, and we have worked diligently to find the appropriate balance between protecting the health of our IMC team members, our customers and our communities, while also helping our customers and our industries return to business.”

Access to the campuses is governed by IMC’s Together Safely Master Plan which details procedures for its facilities, staff, customers and third-party vendors through a four-phase reopening. For the resumption of open-year-round buying, IMC has developed new contactless registration procedures and is now requiring the use of personal protective equipment (PPE) while on campus. Physical mitigants include expanded sanitization policies and the implementation of social distancing and traffic control measures.

Together Safely was created by a cross-functional team of IMC staff and vetted by state and municipal officials and an epidemiologist from the School of Medicine and Rollins School of Public Health of Emory University in Atlanta. It is a living document that will be revisited, reviewed, and revised on an ongoing basis as developments in the impact of COVID-19 may require. The full 30-page Together Safely plan is available at TogetherSafely.com as a reference for buyers and a guide for tenants as they develop their own procedures.

IMC’s campuses are

  • AmericasMart Atlanta. AmericasMart.com
  • Atlanta Decorative Arts Center (ADAC). ADACAtlanta.com
  • High Point properites: 300 E. Green St.; 300 S. Main St.; Commerce & Design Building; Furniture Plaza; Historic Market Square; International Home Furnishings Center (IHFC); Klaussner on Hamilton; Market Square Textile Tower; National Furniture Mart; Plaza Suites; Showplace; the Suites at Market Square; and five on Hamilton Street – 121, 200, 320 and 330 N. Hamilton St., and 129 S. Hamilton St. IMCHighPointMarket.com
  • World Market Center Las Vegas / Las Vegas Design Center. LasVegasMarket.com

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Last week, in connection with the circumstances surrounding the death of George Floyd, there were protests and riots in downtown Atlanta and Las Vegas. World Market Center Las Vegas was unharmed, but some minor damage was sustained at AmericasMart (specifically, storefronts at Ray’s in the City and Wells Fargo). The buildings have been secured and all affected areas have been cleaned up. All IMC campuses will be ready for their reopenings on June 8 and 15.