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Sprouts ‘New For You’ Products Include RTE Burritos

In May and June, Sprouts Farmers Market will release a variety of new and exclusive products that are health-focused and innovative. The natural grocer prioritizes seasonal, innovative and attribute-driven products like organic, plant-based, keto, paleo and more.

Shoppers rely on Sprouts for introducing them to new, exclusive, and unique products and each month, shoppers can look for “New For You” icons throughout the store to discover these specially curated items.

The “New for You” exclusive to Sprouts products available in May include:

  • In the bakery, Sprouts vegan muffins are available in three new flavors. These are made using whole, simple ingredients with no artificial colors or preservatives.
    • Vegan Blueberry (4-pack)
    • Vegan Cranberry Orange (4 pack)
    • Vegan Double Chocolate (4 pack)
  • Sprouts brand seasonal Cherry Vegan Protein – made with non-GMO ingredients and is allergen friendly. Each serving offers 20 grams of protein, 5 grams of carbohydrates and 2 grams of fat.
  • Sprouts brand Cherry Whey Protein – made with hormone and antibiotic free whey protein and offers 18 grams of protein, 4 grams of carbohydrates and 1 grams of fat per serving.
  • In the frozen aisle, Sprouts Grain Free Original Tortillas (6” or 10” sizes) – a low carb and grain free alternative to traditional tortillas.
  • Four new items from PuraVida. PuraVida’s mission is to provide products that are made with ethically sourced, all-natural ingredients that are packed full of nutrients and vitamins that taste delicious.
    • Fire Roasted Mexican Style Street Corn
    • Garlic Parmesan Green Beans
    • Flame Grilled Spicy Sesame Broccoli
    • Flame Grilled Provençale Vegetables
  • In the meat and seafood department, shoppers will find Sprouts skewers in three new varieties:
    • Jamaican Jerk Salmon Skewer Meal – featuring responsibly sourced salmon, onion, bell pepper and zucchini
    • Gourmet Chicken Skewers in four flavors: Cilantro Lime, Fiery Orange, Black Garlic and Korean BBQ
    • Gourmet Beef Skewers in three flavors: Black Truffle, Korean BBQ and Black Garlic
  • Teton Waters Ranch, Top Dogs – made from a blend of mushrooms, carrots and butternut squash, these Top Dog hot dogs are high in flavor and low in saturated fat, sodium, cholesterol and calories. They are gluten-free, certified humane using grass-fed beef with no hormones or antibiotics. Fully cooked and ready to enjoy topped with your favorite condiments.
  • Jeff’s Garden Foods proudly sources the best ingredients from the garden to create healthy, flavorful pantry items that are made with non-GMO, gluten-free ingredients that do not include artificial flavors or colors. The three new items are:
    • Spanish Smoked Paprika Olives
    • Southwestern Chili Spiced Olives
    • Italian Antipasto Olives – a colorful combination of large green olives, tangy pepperoncini, bell peppers and savory garlic.
  • Koops’ Organic Honey Mustard – Koops’ uses the finest ingredients that are non-GMO, gluten-free and organic along with simple processing to create their products. The Honey Mustard is a decadent blend of sweet and subtle that elevates anything you add it to.
  • In deli, shoppers will find several freshly made Sprouts salads that are chef-created full of healthy veggies and unique toppings, including:
    • Chicken Cobb Salad
    • Better Beet with Pecans Salad
    • Mediterranean Greek Salad (Family Size)
    • Miso Tangy Crunch Salad
  • Little Sesame was started by two veteran chefs. The products use simple, high-quality ingredients that are Kosher, made with organic regeneratively farmed chickpeas and non-GMO. The two new items exclusively available at Sprouts are:
    • Tahini Sauce
    • Preserved Lemon Hummus

The “New for You” products that will be available in June are:

  • Sprouts bakery items are created with high-quality, natural ingredients that do not include artificial colors, flavors or preservatives:
  • Black Cherry Biscotti 
  • Vegan Triple Berry Muffins
  • Vegan Cherry Granola Cookies
  • Blueberry Lemon Cookies
  • Sprouts Cherry Balsamic Chicken One Pan Meal made from chicken that is always fresh and never frozen and raised with no antibiotics. Comes with Romanesco, cauliflower, green beans, dried cherries and feta cheese. This meal is ready to bake and enjoy.
  • Cherry Balsamic Salmon One Pan Meal featuring salmon that is responsibly sourced served withRomanesco, cauliflower, green beans, dried cherries, and feta cheese. . This meal is ready to bake and enjoy.
  • Force of Nature – These eco-friendly meats are 100 percent grass-fed, pasture-raised and wildlife-friendly. The company has a conservation focus and a steward of the land. Two new products that will be available are:
    • Classic Ancestral Beef Grassfed Meatballs
    • Homestyle Bison & Beef Meatballs
  • Sprouts Gourmet Chuck & Brisket Blend Burgers made from premium chuck and brisket ground beef. Topping and flavor options include caramelized French onion, Steakhouse peppercorn, Jalapeno, Bacon and Cheddar
  • Sprouts Duets are a fun and indulgent treat in the frozen aisle – perfectly paired sorbet and gelato combinations and are crafted to perfection. The new Gelato flavors found in the frozen aisle:
    • Sour Cherry & Italian Sweet Cream Gelato
    • Passion Fruit Sorbet & Italian Sweet Cream Gelato
    • Mango Sorbet & Coconut Gelato
    • Raspberry Sorbet & Chocolate Gelato
    • Coconut Sorbet & Chocolate Gelato
    • Seasonal Cherry Chocolate Gelato
  • Seasonal Sour Cherry Sorbet made with all-natural ingredients
  • Sprouts ready-to-eat burritos found in the frozen department make a delicious lunch or dinner. The burritos are hand rolled using the best ingredients and are high in protein. The new flavors are:
    • Chicken Fajita Burrito
    • Carne Asada Beef Burrito
    • Pork Al Pastor Burrito
    • Bean and Cheese Burrito

Sprouts is open daily and welcomes shoppers with a farmers market experience and open layout featuring fresh produce at the center of the store. For a list of stores by region or to see other locations coming soon, visit sprouts.com/stores.

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GoVerden Expands Products in Walmart, Whole Foods

GoVerden, the maker of all-natural, ready-made guacamole, launched a nationwide retail expansion of products. Beginning The brand’s distribution in Walmart will increase from 200 to 1,050 stores across the country, offering the brand’s top selling Guacamole Mild and Guacamole Spicy to a larger customer base. Second only to the Super Bowl, this time of year is the United States’ biggest consumption occasion for guacamole, and GoVerden is ensuring shelves are stocked to meet demand.

Following the expanded nationwide distribution in Walmart, GoVerden is also excited to announce that Guacamole Mild will be available nationally at Whole Foods starting in June. This expansion reflects the brand’s growing popularity and commitment to making its high-quality, convenient products accessible to a wider range of consumers.

“Guacamole and processed avocado products are registering double-digit growth in sales year over year, in retail and food service, which is why we are expanding our national distribution further,” says Rick Joyal, vice president of North American Sales at GoVerden. “Our goal is to meet the growing needs for our high-quality, all-natural guacamole, and ensure that everyone across the nation can enjoy our industry leading avocado products,” the 20 year guacamole sales veteran shares.

GoVerden is owned by three of the largest avocado growers in Michoacán, Mexico. The family farming operations date back more than three decades, boasting a rich history of producing avocados for both the fresh and processed markets. The inception of the brand started in 2018 when the passion for creating a ready-to-enjoy guacamole brand united the like-minded growers.

GoVerden sets itself apart with its unexpectedly fresh flavor, crafting guacamole exclusively with non-GMO Certified fruits and vegetables, maintaining a 100% natural product. The brand uses a high-pressure pasteurization process that eliminates pathogens and extends shelf life, without the use of artificial preservatives. “We prioritize taste and quality above anything else. Our unique farm-to-table approach ensures that every spoonful of GoVerden guacamole is packed with the freshest ingredients. You will taste the difference,” says Joyal.

Every GoVerden product starts with hand-scooped Hass avocados, grown in Michoacán, Mexico, the avocado capital of the world. This attention to detail results in a chunky yet creamy texture that is synonymous with homemade guacamole. For the consumer who values quality, flavor and freshness, GoVerden’s all-natural, non-GMO, ready-made guacamole and fresh avocado products are an ideal choice. Look out for GoVerden Guacamole in your local Walmart today, and in Whole Foods starting in June.

For a more information about GoVerden visit us at www.goverden.com and follow us on Instagram @go.verden

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The Fresh Market Introduces Hot & Fresh Pizza

The Fresh Market renowned for providing the highest quality, best tasting fresh foods, invites pizza enthusiasts to experience the culinary delight of its new authentic Neapolitan-style pizza, Hot and Fresh Pizza, which has already won in a blind taste test against America’s biggest pizza chain.

No more dinner dilemmas! The Fresh Market has crafted the ultimate solution with Hot and Fresh Pizza, designed to quench the cravings of pizza lovers, busy families, and discerning foodies alike. The secret? Quality, fresh ingredients atop a perfect golden crust made with Neapolitan flour.

Each pizza features crushed Italian tomatoes and fresh mozzarella cheese, meticulously selected to ensure every bite is as delightful as the last. Chefs created a pizza that not only meets but surpasses the caliber of America’s best restaurant chains. Ideal for pizza lovers of all ages who value both taste and convenience, Hot and Fresh Pizza turns the age-old question of “What’s for dinner tonight?” into a resounding chorus of “Hot and Fresh Pizza from The Fresh Market night!”

Whether you’re hosting a family dinner, grabbing a quick lunch, or satiating a pizza craving, The Fresh Market’s range of Neapolitan-style pizzas promises a flavor for every taste and occasion.

With options ranging from meaty delights: Hot Honey Pepperoni and Classic Pepperoni to meat-free wonders: Cheese, Ensalada, Margherita and Pepe Fromage, the selection caters to everyone’s taste buds and preferences, ensuring there’s a flavor for every palate.

What’s even better? Each flavor comes in two convenient sizes: 12 inches, perfect for a satisfying meal for one or two people, and 16 inches, ideal for sharing with friends and family. And because gourmet experiences should be affordable, prices are as inviting as flavors. The 12-inch pizzas start at $7.99, and 16-inch pizzas start at $12.99.

The Fresh Market’s delivery partners are sweetening the deal to enjoy the new Hot and Fresh Pizza with introductory deals:

  • Door Dash: 20 percent off the full basket when ordering a Hot & Fresh Pizza with Promo Code: TFMPIZZA. Max $10 off. Offer valid 5/6-6/30/2024.
  • Instacart: $5 off Hot & Fresh Pizza. Delivery only. No promo code. $10 min basket. Offer valid 5/4-6/1/2024.
  • Uber Eats: FREE DELIVERY when ordering a Hot & Fresh Pizza w/Promo Code: TFMPIZZA $25 min basket order. Offer valid 5/4-5/31/2024.

“When our skilled chefs set out to craft an authentic Italian pizza, they honored the time-honored Neapolitan traditions with a singular focus on quality and freshness,” expressed Giorgio Bianchetti, chief merchandising officer, “Their passion has culminated in a pizza that not only meets but exceeds expectations. We’re thrilled to invite our valued guests to savor this exceptional Hot & Fresh pizza, meticulously prepared with the finest fresh ingredients, right here at The Fresh Market.”

The Fresh Market pizzas feature three primary ingredients that contribute to the unique taste and texture. The mozzarella cheese, sourced from BelGioioso, is celebrated for its exquisite texture and delicately clean flavor, a testament to the time-honored Italian cheesemaking traditions. The sauce, a crucial component, owes its rich and authentic flavor to the Italian tomatoes, grown in the fertile volcanic soils near Mt. Vesuvius, subtly seasoned with salt.

Completing the foundation is the crust, crafted from the highly esteemed Neapolitan flour, which ensures a light yet crisply lavish base, reflecting centuries of Italian baking expertise.

Starting May 29, and running for the rest of 2024, ending 12/31/2024, pizza lovers can dial up their pizza experience and choose between two different pizza bundles with either a 12-inch pizza ($20) or 16-inch pizza ($25):

The Pizza Bundle includes:

  • The Fresh Market Hot & Fresh Whole Pizza (12-inch or 16-inch, choose one from all varieties), where each bite is a promise of perfection.
  • The Fresh Market Gelato (30.4 oz, choose from all varieties), the perfect follow-up to a savory masterpiece.
  • Coca-Cola Mini (1) 6pk Mini Cans (45 fl. oz, choose from all varieties) or (2) 20oz. bottles, because no pizza gathering is complete without the fizzy, refreshing taste of Coke.

Bianchetti added, “The introduction of the Hot & Fresh Pizza line at The Fresh Market is far more than just a new addition to our menu; it marks the continuation of our passion for culinary innovation and our dedication to catering to the varied tastes of our customers. This initiative is a clear reflection of our commitment to excellence in quality, taste, and customer satisfaction, fulfilling our promise to consistently offer exciting and delicious options.

“It is the enthusiasm of our guests for gourmet experiences that motivates us to exceed expectations and launch new offerings that make The Fresh Market not just a store, but a destination for food lovers everywhere.”

For more news of interest to the grocery industry, subscribe to Gourmet News.