Verus International, Inc. has acquired Eliot’s Nut Butters, an award-winning small-batch, flavored nut butter company based in Portland, Oregon. Eliot’s currently offers six products, consisting of four peanut butters; Spicy Thai, Honey Chipotle, Classic Salted, and Espresso Nib, an Oregon Hazelnut Chocolate Spread, and an Everything Bagel Nut Butter.
Founded in 2013, Eliot’s has a national footprint in most U.S. states and is primarily sold in Whole Foods, Kroger, natural and specialty grocery, and online via Amazon and Eliot’s company website. Eliot’s is currently on track to generate approximately $400,000 in revenue during calendar year 2020 and has a three-year growth rate of approximately 60 percent fueled by significant growth from online and Whole Foods revenue. Verus is acquiring Eliot’s at an early stage where the company is seeking to expand its distribution footprint and introduce new products to reach additional retail venues.
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“This is a small, strategic acquisition where we are gaining an established product line, new customers, and expertise in online sales,” explained Verus Chief Executive Officer Anshu Bhatnagar. “Eliot’s is an outstanding, highly-rated brand that can benefit from our growing distribution network, so we see the potential for some organic sales acceleration simply through wider distribution. We expect to tap into Eliot’s expertise in online sales, but we are also very excited about new products in development that we expect to open a greater number of retail doors. This acquisition provides us an entry point into some specialty and healthier food categories where we would like to expand in the future. Our goal is to have a collection of high growth food lines that will create natural cross-selling opportunities as our retailer footprint expands. We are looking forward to working with our new Portland-based team to make the Eliot’s brand a household name in the U.S. and other countries.”
The National Frozen & Refrigerated Foods Association (NFRA) is transitioning the 2020 NFRA Convention to a virtual format October 19-21, 2020. An agenda featuring three full days of online customer business appointments will allow frozen and refrigerated food industry executives to discover new products, connect with business partners and grow their business.
The new virtual format provides the same exceptional convention experience with more flexibility and unique meeting opportunities. All attendees can participate in customer business meetings that can be set up with an easy online scheduling tool. Registration includes access to the virtual exhibit hall featuring manufacturers, suppliers and logistics providers of all sizes, as well as access to the new product showcase. Hundreds of retailer speed meeting appointment slots, reserved for small manufacturers, ensure start-up companies can meet with major retailers.
The convention kicks off Monday, October 19 with a live presentation from keynote speakers, Anna Palmer, Senior Washington Correspondent, and Jake Sherman, Senior Writer, for POLITICO. Tuesday and Wednesday, October 20 and 21, will start with educational sessions including a COVID-19 update from Colin Stewart, Executive Vice President for Business Intelligence for Acosta Sales & Marketing.
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The registration fee is $325 for NFRA members and $1,500 for nonmembers. Retailers and wholesalers receive complimentary registration. Tiered sponsorship opportunities are available with benefits including complimentary registration, discounted advertising and recognition throughout the event.
The online scheduling platform is set to open at the beginning of September. Those interested in attending can check the convention website at NFRAConvention.org for the most current information and to register.
The Specialty Food Association (SFA), the leading advocate for the $158.4 billion specialty food industry, is launching its first virtual event, Specialty Food Live!, from September 21-24, 2020. At the event, innovative, new, and best-selling products will be promoted in interactive showrooms hosted by SFA member makers. Attending buyers will have the ability to search and easily discover the exact products that they’re looking for and even be matched within the event platform to new makers they may not have known about.
“This is such an exciting time for the Specialty Food Association and the industry we serve,” said Bill Lynch, Interim President, Specialty Food Association. “We look forward to providing a best-in-class virtual event with extensive search and matching options. It’s really a lot more than an online replication of a physical trade show.”
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Specialty Food Live! is a trade-only event for qualified food buyers, SFA product-qualified maker members, and the business service provider companies that support them.