Loop Now Available in 48 Contiguous States After Successful Pilot
Loop™, the global circular shopping platform launched last year by TerraCycle, is now available in every ZIP code in the 48 contiguous states. This marks a milestone as the platform’s initial pilot phase is now expanded to an unlimited number of users nationwide. Since its launch in 2019 in the northeast U.S. and Paris, France and, most recently in the UK in July, Loop has seen substantial growth in its brand partners and product assortment – now with more than 80 brands and 400 products globally — and more than 100,000 people signed up for the service.
Loop enables consumers to shop for brands in durable packaging that is reused until the end of its life, creating a circular system designed to put an end to disposable single-use packaging. From global companies such as Unilever and Nature’s Path to independently owned businesses such as Reinberger Nut Butters, Melanin Essentials and Soapply, brands of all sizes in multiple categories have joined Loop and rethought their packaging to make it durable.
“Consumers across the country have urged us to bring Loop to them so we’ve scaled as quickly as possible to make that happen,” said Tom Szaky, Founder and Chief Executive Officer of Loop and TerraCycle. “With consumers shopping more and more online this year, the need for our sustainable, waste-free solution has become even more important.”
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While available solely online today, Loop will be available in-store when it is embedded in its retail partners brick and mortar spaces in 2021. Next year, consumers will be able to shop for Loop products in select Kroger stores in the United States. Also in 2021, Loop is scheduled to expand to Canada, Australia and Japan.
How Loop works: Loop customers can place orders at www.loopstore.com (US), www.maboutiqueloop.fr (France) or www.loopstore.co.uk. They receive their durable products in Loop’s exclusively designed shipping tote. After use, consumers place the empty containers back into the Loop tote and go online to schedule a pickup from their home. In the future, customers will be able to drop off empty containers at retail locations. Loop cleans the packaging and will promptly replenish products as needed to the consumer.
Parmigiano Reggiano Consortium Appoints Chef Michele Casadei Massari as U.S. Brand Ambassador
The Parmigiano Reggiano Consortium has entered into a partnership with renowned Chef Michele Casadei Massari, who will be serving as the Consortium’s United States Brand Ambassador. Throughout the coming year, Massari will promote Parmigiano Reggiano’s presence in the United States from gastronomic, cultural, and nutritional perspectives.
One of the oldest and richest cheeses in the world, Parmigiano Reggiano is produced today essentially as it was 900 years ago: using the same ingredients (milk, salt and rennet), with the same craftsmanship and technique that has undergone few changes over the centuries. Following very specific specifications of temperature control and aging variables, Parmigiano Reggiano must be produced in the area of origin which includes the provinces of Parma, Reggio Emilia, Modena, and parts of Mantua and Bologna. From these deep roots in a protected and respected environment come the unique qualities that make Parmigiano Reggiano a true masterpiece of Italian cuisine.
As the official U.S. brand ambassador for Parmigiano Reggiano, Chef Massari will share his passion for this extraordinary cheese through educational events and culinary experiences that will take place virtually as well as on-site at his restaurant Lucciola on New York City’s Upper West Side. Events tentatively slated for 2021 will allow people across the country to better understand how authentic Parmigiano Reggiano is different from ordinary parmesan cheeses, experience its unique and distinctive taste, learn about its health benefits, and gain insight into its integral role in Italian culture.
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In addition, Massari will represent Parmigiano Reggiano at local trade shows and conventions, to celebrate, discuss, and showcase the cheese among a vast professional network, furthering the Consortium’s ongoing efforts towards American awareness and understanding of Parmigiano Reggiano within the food retail and hospitality industries.
“More than anything, I want to help people understand that by eating better food they will feel happier. Eating real Parmigiano Reggiano is one great way to enjoy a rich experience within a clean diet. I will be introducing some new, and very healthy, recipes as well as some exceptional pairings,” said Massari.
In conjunction with Massari’s tenure as ambassador for Parmigiano Reggiano will be the launch of a website dedicated to the promotion of activities, recipes and interactive content surrounding Chef Massari and Parmigiano Reggiano. The website will be iterative, accumulating additional features, recipes, and articles as the year progresses. The site will also play host to an ongoing podcast series featuring Massari.
Litehouse Acquires Veggiecraft Farms
Litehouse, Inc., the refrigerated salad dressing brand, has acquired Veggiecraft Farms, which makes gluten-free pastas, as part of a strategy to develop a portfolio of plant-based foods in center-store categories. Veggiecraft’s plant-based pastas are crafted in Italy using cauliflower flour, lentil flour and pea flour.
Recognized as a leader in the refrigerated section of the produce and deli departments, Litehouse has made aggressive moves over the last year to expand its footprint into different sections of the grocery store. The company launched Green Garden Freeze Dried Herbs in the spice aisle and acquired Sky Valley and Organicville brands, offering shelf-stable sauces and condiments in center-store.
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Litehouse, a produce department leader, continues to expand its plant-based portfolio as mainstream consumers are increasingly seeking delicious and nutritious food options. According to NPD, plant-based food sales topped $3.3 billion over the past year and are outpacing dollar sales of all retail foods by ten times.
