Jasper Hill Launches Two New Cheeses: Whitney and Sherry Gray, Modified Atmosphere Packaging for Exact Weight Cuts
Jasper Hill Farm announces the addition of Whitney and Sherry Gray, the seventeenth and eighteenth cheeses, respectively, in its cellar portfolio.
Whitney is a mountain-style cheese made from Jasper’s own grass-fed cows and washed with wine from the fermentation tanks of La Garagista, a terroir-driven natural winery in Vermont. Whitney pairs well with natural white wines, fresh IPA, toasted nuts and dried fruit, and leftovers from the cheeseboard are a fine accompaniment to grilled vegetables and meats.
Sherry Gray is a double-cream, ash-ripened medallion made with Jasper’s own milk and additional cream from Monument Farms in the Champlain Valley. It has a delicate, velvety rind that gives way to a gently-oozing creamline and a center the texture of dense cheesecake. Buttery, milky notes dominate, with a lingering, subtly nutty warmth on the finish.
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Alpha Tolman, Cabot Clothbound Cheddar and Landaff, the first three cheeses in the exact weight program, are now available to retailers in six-ounce packages that increase their shelf life from 30 to 120 days. Jasper’s new cheese Whitney is also available for purchase in six-ounce packages from the company’s online store and will be available to retailers, in that format, in spring 2021.
“Our exact wait program is a win-win for time-pressed retailers who may not have the staff to portion and hand-wrap our cheeses in-store during Covid, as well as consumers who want the convenience of stocking up,” said Jasper Hill Farm Director of Marketing Zoe Brickley. “I’m proud that we’re one of the first artisan cheesemakers in the U.S. to employ these modified atmosphere pouches — which are commonly used in Europe for Comté and Gruyère — as a solution to a need in the marketplace.”
Olive Oil Producers Employ Blockchain to Verify Authenticity
IBM and olive oil producers Conde de Benalua, a cooperative in Spain made up of more than 2,000 farmers, and Rolar de Cuyo, an olive oil supplier in Argentina, today announced they are using IBM Food Trust on IBM Cloud to trace the lifecycle of their product and provide traceability, authenticity and quality for consumers. They join CHO, a Tunisia-based producer that makes Terra Delyssa brand olive oil, and I Potti de Fratini, a family-run oil mill in Italy, which joined IBM Food Trust earlier in 2020.
Using blockchain technology, these companies from around the world are promoting greater consumer trust in their olive oil and working to create a more efficient and transparent supply chain.
Consumers’ demand for transparency and general distrust have been driven by recent reports of olive oil counterfeits and adulteration. That trend is reflected in a broader context, according to a recent IBM Institute for Business Value study, which found that 73% of consumers will pay a premium for full transparency into the products they buy.
“Our mission is to provide customers quality olive oil so they can enjoy a genuine and healthy product. Rolar de Cuyo’s objective in using blockchain technology is to ensure olive oil packers worldwide trust us and choose us. IBM blockchain technology provides the transparency we need to trace the origin of our products, complying with all quality processes to reach consumers’ tables,” said Guillermo José Albornoz, Rolar de Cuyo Director.
IBM Food Trust uses IBM Blockchain technology and IBM Cloud to close the information gap for customers. By scanning a QR code on each bottle of olive oil, consumers can trace its production from the groves where the olives were grown, to the mills where they were processed into oil, to the stores where it is sold. They can see images of where the olives were picked and pressed and get to know the farmers and workers behind the scenes and even review what criteria was met for the oil in each bottle. For example, the tracing will show whether the olives were processed to the standards required to be labeled extra virgin olive oil.
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“Our Terra Delyssa brand of premium olive oil has seen a spike in demand since bottles of traceable olive oil reached stores shelves earlier this year. Consumers in the US and Canada can now buy Terra Delyssa premium extra virgin olive oil in more than 10,000 grocery stores and online platforms, with more retailers adding Terra Delyssa’s premium, traceable olive oil to their shelves,” said Chris Fowler, Sales Manager at CHO America.
The growing demand in early January helped CHO anticipate a spike in sales due to its new consumer traceability app. Supply chains had ample products on store shelves throughout the pandemic, during which time demand rose 30% due to an increase in consumers cooking at home.
CHO is now working on creating a separate enterprise application for distributors and retailers. This app will provide access to in-depth information about each processing and control stage that a certain lot has passed through, including whether it was first cold-pressed, extra virgin or organic, with analysis from CHO’s International Olive Council-accredited laboratory and third-party auditors.
“Our continuing work with olive oil producers demonstrates the growing momentum around Food Trust and our commitment to strengthening the chain that connects food from farm to table around the world,” said Raj Rao, General Manager, IBM Blockchain Platforms. “There’s a growing desire among consumers to know where their food comes from and an increased business motivation to optimize processes with better supply insights. We’re able to work with olive oil producers and distributors provide a single source of secured and transparent information through IBM Blockchain technology.”
NGA Show to Co-Locate with Indoor Ag-Con in 2021
The NGA Show, the leading trade show and conference for independent grocers, and Indoor Ag-Con, the premier agriculture conference and trade show for the indoor and vertical farming industry, will co-locate in 2021 for the first time. The combined event will be held May 16-18, 2021, at the new Caesars Forum Convention Center in Las Vegas.
“The NGA Show, entering its 38th year, has established itself as the world’s premier educational and supplier resource serving the independent grocer community,” said Courtney Muller, Chief Corporate Development and Strategy Officer with Clarion Events North America. “By co-locating with Indoor Ag-Con, we bring our attendees a new resource to meet consumer demand for transparent food sourcing, delivering just-picked produce year-round and, for those on the cutting edge, access to in-store growing operational resources. Ultimately, that means additional value for all of our customers and the industries overall.”
Indoor Ag-Con, launched in 2013, provides exhibitors and attendees with the latest technology and business strategies for growing crops in indoor systems, using hydroponic, aeroponic and aquaponics techniques, bringing together growers, investors, chefs, produce buyers, academics, policymakers, industry suppliers and advocates. “Indoor farming is an important segment that’s been on the rise for several years,” said Brian Sullivan, co-Owner, Indoor Ag-Con. “The great energy and audience The NGA Show has cultivated will be key to our combined success as we work together to better serve our industries. We look forward to welcoming The NGA Show visitors and exhibitors, and we can’t wait for a successful show.”
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“This is an exciting opportunity and what’s bound to be a successful industry-first event that delivers much more value to our members, customers, partners and the markets we serve,” added Greg Ferrara, President and Chief Executive Officer of the National Grocers Association.
The NGA Show and Indoor Ag-Con visitors will have access to all exhibits, and discounts will be available for cross-over educational event attendance.
For updated information on all of The NGA Show and Indoor Ag-Con events, and to stay connected and educated, visit the websites at www.thengashow.com and www.indoor.ag.
