True Citrus Passes $2M Sales on Grovara Online Marketplace
True Citrus, a category leader thanks to its array of True Lemon and True Lime drink mixes made from simple, non-GMO ingredients and real citrus and citrus-forward, salt-free seasoning blends, grew total revenues by double digits in 2021. The company grew its international sales over 100 percent during that same period, using Grovara’s proprietary wholesale marketplace along with growth Grovara facilitated in Panama and Peru.
Before working with Grovara, True Citrus saw only sporadic global sales, according to the company. Exporting represented a big opportunity, but international orders come with highly specialized and time-consuming workflows, with each country requiring specialized documents, sales strategies, and market-specific label requirements.
True Citrus interviewed multiple international partners and chose Grovara because of its end-to-end, frictionless technology and vetted international network.
“It made perfect sense to find a trusted international partner with experience in what is a much more complex sale than what we were traditionally handling,” said True Citrus CEO Robert Cuddihy.
Despite the pandemic, True Citrus opened five new overseas markets in the last year on the Grovara marketplace, including Uganda, Rwanda, South Africa, Costa Rica and Puerto Rico. The company’s powdered soft drink products are particularly popular in warmer climates, while the True Citrus unsweetened offerings have achieved widespread popularity, especially in Asia.
True Citrus is an ideal brand for international distribution, according to Grovara. The products are light, making it easy and cost-efficient to transport. They also have a two-year shelf life and are priced competitively for the international market.
Grovara offers 48 True Citrus products, all made from simple, clean ingredients and real citrus, on its online marketplace. In addition to its low-sugar, low-calorie drink mix line and salt-free seasonings, True Citrus also makes a variety of unsweetened citrus wedge replacements, unsweetened juice mixes for foodservice applications and has a line of products for industrial ingredient applications, most under the brand names of True Lemon and True Lime. The company also boasts lines of popular salt-free seasoning shakers and unsweetened juice mixes.
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Asian Flavors Inspire Torani’s Newest Flavor
By A.J. Flick, Senior Editor
Leading flavor creator Torani raised a lot of eyebrows when it announced its inaugural Pourcast Flavor of the Year: Salted Egg Yolk Syrup.
But it brought a smile to expert bartender Ty Young’s face.
(c) J. Martin Harris Photography
“My dad is Chinese-American and my mother is Japanese-American,” said Young, who owns and operates Shaken & Stirred, a bartending staffing and consulting service in Tucson, Arizona. “I’ve grown up with Asian food from the moment I can remember eating.
“One of my favorite treats at dim sum is Harm Tarn Soh. The salted egg yolk taste and flavor are so distinctive that my mind takes me back to my time visiting Macau as a youngster,” said Young, who was event mixologist for James Beard Award-winning Chef Chris Bianco’s restaurants. “These pastries were actually created in France, but were brought to China during the spice and silk trading efforts by Marco Polo. The flavor took hold throughout China and Southeast Asia.
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“Our Flavor of the Year is the culmination of years of research and development and as serious ‘flavor geeks,’ we couldn’t be more excited,” said Torani CEO Melanie Dulbecco. “Torani is committed to delivering amazing flavor for all, and Puremade Salted Egg Yolk is an especially fun innovation that showcases our passion for flavor.”
Salted egg yolk continues to gain momentum and is used around the globe to enhance both sweet and savory cuisines and beverages, including ice creams, pastries, boba teas and potato chips – even McDonald’s french fries in Singapore. Salted egg yolk is often promoted leading up to Lunar New Year (Feb. 1 this year), with its signature golden hue signifying prosperity, a central theme of the holiday.
“Our research has shown consumers’ growing interest in salted egg yolk as a flavor, both abroad and within the U.S. in recent years,” said Andrea Ramirez, Torani’s consumer and customer market insight manager. “Not only is it delicious and versatile, but it’s a flavor that reflects the current culinary tourism trend in which consumers seek new foods and beverages from around the globe, even from the comfort of their homes.”
Torani Puremade Salted Egg Yolk Syrup was developed by Torani Flavor Scientists Melissa Dyandra, Mailyne Park and Lance Schwarzkopf. Their work on the lab benchtop included dozens of formulations before the team ultimately landed on the final flavor, which delivers an elusive richness, deep orange color and just the right amount of sweetness. The distinctive syrup is sweet and salty, making it perfect for milk teas, milkshakes, espresso drinks, cold brews and more. Like all products in Torani’s Puremade Syrup line, it is made with pure cane sugar, all natural flavors, color from natural sources, no preservatives and no GMOs.
Read the full story in the February issue of Gourmet News. Subscribe now so you don’t miss anything!
Sprouts Reaches Cage-Free, Better Eggs Commitment
Phoenix-based Sprouts Farmers Market is sourcing all shell and liquid eggs sold across its more than 370 stores from cage-free, organic or free-range farms. The specialty grocer’s Our Brands eggs have been cage-free or better since 2016.
“Sprouts shoppers are conscious of where their food comes from and we’re pleased to now offer cage-free or better eggs across the category as part of our ongoing commitment to improved animal welfare,” said Kim Coffin, SVP of Grocery at Sprouts. “We’re continuously engaging with suppliers, NGOs and stakeholders to ensure our policies and targets for continuous improvement are meaningful and help drive the industry forward.”
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