On Friday, Sept. 13, Boar’s Head issued this letter to consumers:
We regret and deeply apologize for the recent Listeria monocytogenes contamination in our liverwurst product. We understand the gravity of this situation and the profound impact it has had on affected families. Comprehensive measures are being implemented to prevent such an incident from ever happening again.
Since we implemented our voluntary recall on July 25, 2024, we have been conducting an exhaustive investigation into how our liverwurst product became adulterated. We recognize you want and deserve answers, and that you wanted them quickly, but we needed to take the necessary time to conduct an in-depth review and analysis of all our processes and procedures – not just at our Jarratt, Virginia plant where our liverwurst was made, but at all of our Boar’s Head Provisions meat production facilities.
Throughout this process, we worked closely with the USDA and state government regulatory agencies, and we thank them for their oversight. We have also partnered with the industry’s leading food safety experts to oversee this investigation. They have left no stone unturned at Jarratt. We can now start to share some of their findings with you and we are committed to sharing more as our work proceeds.
First and foremost, our investigation has identified the root cause of the contamination as a specific production process that only existed at the Jarratt facility and was used only for liverwurst. With this discovery, we have decided to permanently discontinue liverwurst.
In response to the inspection records and noncompliance reports at the Jarratt plant, we will not make excuses. In the spirit of complete transparency, we are sharing with you the July 31, 2024 USDA Notice of Suspension received by our Jarratt facility here.
Given the seriousness of the outbreak, and the fact that it originated at Jarratt, we have made the difficult decision to indefinitely close this location, which has not been operational since late July 2024. It pains us to impact the livelihoods of hundreds of hard-working employees. We do not take lightly our responsibility as one of the area’s largest employers. But, under these circumstances, we feel that a plant closure is the most prudent course. We will work to assist each of our employees in the transition process.
This is a dark moment in our company’s history, but we intend to use this as an opportunity to enhance food safety programs not just for our company, but for the entire industry.
To prevent future incidents, we are immediately implementing enhanced food safety and quality measures. These measures include:
We are pleased to announce the appointment of our founding council members: Dr. David Acheson, Dr. Mindy Brashears, Dr. Martin Wiedmann, and Frank Yiannas, MPH.
David Acheson, M.D., F.R.C.P., has a distinguished career in food safety and has served as the President and Chief Executive Officer of The Acheson Group since founding the global food safety consulting group in 2013. Previously he served as a Partner and Managing Director of Leavitt Partners, where he founded and managed the firm’s food safety services business. Prior to his industry roles, Dr. Acheson served at the U.S. Food and Drug Administration (FDA) for eight years, progressing from Chief Medical Officer of the Center for Food Safety and Applied Nutrition to Associate Commissioner for Foods. His expertise in international food safety standards and risk assessment is invaluable to the council.
Mindy Brashears, Ph.D., is a leading food safety expert and academic. Dr. Brashears was the former U.S. Department of Agriculture (USDA) Under Secretary for Food Safety and is currently a professor of Food Safety and Public Health and the Director of the International Center for Food Industry Excellence at Texas Tech University. She has made significant contributions to the field of food microbiology and public health with her research on foodborne pathogens, prevention, and food safety education that have made lasting impacts on the industry and will be instrumental in guiding our council’s efforts.
Martin Wiedmann, Dr. med. vet., Ph.D., is a renowned food microbiologist and academic, who is a Cornell University Gellert Family Professor in Food Safety and the co-director of the New York State Integrated Food Safety Center of Excellence. With training as both a veterinarian and food scientist, Dr. Wiedmann’s programs focus on a comprehensive and interdisciplinary farm-to-table approach to food safety and quality. He has conducted extensive research on foodborne pathogens and their prevention, with notable insights into emerging food safety threats and cutting-edge technologies that will contribute significantly to our council’s work.
Frank Yiannas, MPH, is the former Deputy Commissioner for Food Policy & Response at the U.S. Food and Drug Administration (FDA), Mr. Yiannas brings a wealth of experience in regulatory oversight and public health. His leadership in implementing the FDA’s Food Safety Modernization Act (FSMA) has significantly improved food safety standards across the nation. A renowned food safety expert, microbiologist, and author, Mr. Yiannas has also held food safety leadership roles at Walmart and Disney. He is a past president of the International Association for Food Protection and a past vice-chairman of the Global Food Safety Initiative, as well as an adjunct Professor in the Food Safety Program at Michigan State University. Mr. Yiannas’s vast experience in building effective food safety management systems through innovative ways and his founding work on food safety culture will be pivotal in shaping our food safety programs going forward.
We remain steadfast in our commitment to our customers and to the safety and quality of our products. You have our promise that we will work tirelessly to regain your trust and ensure that all Boar’s Head products consistently meet the high standards that you deserve and expect. We are determined to learn from this experience and emerge stronger.
Sincerely,
Boar’s Head
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Albertsons Companies, Inc. has introduced its newest Own Brand, Overjoyed , marking the company’s first major private label debut in recent years. Designed to inspire and elevate every occasion, Overjoyed offers shoppers a curated selection of colorful and tasty products including cupcakes, candles and liners; cookies; chocolatey trail mixes; cheesecakes and sprinkles. An extension of Overjoyed, Overjoyed Boutique features decorative vases, candles and seasonal gifts to make every day sparkle.
Overjoyed and Overjoyed Boutique are available now in Albertsons Cos. stores including Albertsons, Safeway, Vons, Jewel-Osco, ACME and Shaw’s.
“At Albertsons Cos., we are dedicated to bringing people together around the joys of food, and our newest Own Brand, Overjoyed, underscores this commitment by helping shoppers celebrate the joys of every day and connect with loved ones,” said Brandon Brown, SVP Own brands for Albertsons Cos. “We are constantly evaluating how well we’re meeting our customers’ needs through our Own Brands portfolio, and we realized we had an opportunity to create a brand to celebrate life’s every day, special moments.
“With Overjoyed, we look forward to helping our loyal customers create an emotional connection and lasting memories from hosting a hot fudge sundae party to surprising the family with cupcakes for dessert to treating a teacher or neighbor with holiday trail mix ‘just because’.”
Overjoyed high-quality products can be found throughout the store in key categories including bakery and décor, snack mixes, candy, cookies and celebration supplies. Shoppers will be tempted by indulgent treats such as French macarons , s’mores trail mix and chocolate fudge brownie ice cream cake . For customers looking to create their own desserts, Overjoyed offers whimsical fairytale princesses or dinosaurs and sharks sprinkles , colorful cupcake liners , decadent chocolate chips and marshmallows, to name a few.
Overjoyed Boutique features giftable items for any occasion such as a scented candles, elegant flower vases and seasonal décor. Additionally, each holiday season, the line will introduce seasonal items and treats to celebrate such as vampire fang gummies and decorate-your-own graveyard cookie kits for Halloween.
Promoted via the company’s email, social and digital channels, marketing features a lively color palette, captivating details, sparkles and a consistent teal logo, bringing the brand’s optimistic, cheerful and magnetic personality to life.
This is the latest addition to the company’s Own Brands portfolio, which includes trusted household names such as Signature SELECT, O Organics, Lucerne, Open Nature, Primo Taglio, waterfront BISTRO, Soleil and Value Corner.
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Whole Foods Market has announced the participants for its latest cohort in the Local and Emerging Accelerator Program, celebrating brands selected for the program’s Early Growth track. Launched in 2022, LEAP highlights Whole Foods Market’s commitment to fostering mutually beneficial relationships with local and emerging brands through specialized, educational programming and individual mentorship. Participants may also qualify for a $25,000 equity investment from a donor-advised fund overseen by the Austin Community Foundation, with the funds supporting the Whole Foods Market Foundation through the work of Whole Cities, Whole Kids and Whole Planet.
The 2024 Early Growth cohort consists of 10 innovative brands not yet available in Whole Foods Market stores: Aahana’s, Bowlcut, Date Better Snacks, Edenesque, Freezcake, Geem, Maté Party, Sam + Leo, Sibeiho and Tuyyo Foods. After completing the 12-week curriculum, these suppliers’ products will be considered for inclusion on Whole Foods Market shelves in their own cities or regional areas. This year, Whole Foods Market’s Local and Emerging Brands team reviewed more than 1,600 applications for the Early Growth cohort, marking a 60 percent increase from 2023.
“Our Local and Emerging Brands team is thrilled to have selected a mix of diverse founders and products from various backgrounds for this year’s Early Growth program track,” said Alyssa Vescio, senior vice president of merchandising at Whole Foods Market. “Connecting with new brands and business owners who are hungry to grow allows our team to diversify product selection in stores, support small businesses, and stay committed to our local communities. We look forward to seeing these 10 brands strive for continued growth and carve their path to success through Whole Foods Market’s mentorship.”
Brands seeking more information on LEAP can visit the Information for Potential Suppliers page on the Whole Foods Market website.
Founded in 1980, Austin-based Whole Foods Market is the world’s leading natural and organic foods retailer and the first certified organic national grocer in the United States. Part of Amazon’s Worldwide Grocery Stores, Whole Foods Market serves customers in more than 530 stores across the United States, Canada, and the United Kingdom. To learn more about Whole Foods Market, please visit https://media.wholefoodsmarket.com/.
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