Nutritional Growth Solutions to Produce, Distribute The Healthy Chef in North America
Nutritional Growth Solutions Limited, a U.S.-based health, nutrition, and wellness company, has entered into an exclusive Intellectual Property License Agreement with The Healthy Chef Pty Ltd. to exclusively produce and distribute The Healthy Chef products in the United States and Canada.
The Healthy Chef was founded in Australia in 2006 by Teresa Cutter, a nutritionist, wellness coach and celebrity chef, with the premium brand reflecting her belief that wholefood nutrition is essential for optimal health and wellbeing. The Healthy Chef products are primarily sold through their Direct-To-Consumer eCommerce platform with a loyal Australian customer base, underpinned by a rich library of product innovation, content, cookbooks, recipes, and intellectual property, including seven U.S. trademarks.
Stephen Turner, NGS CEO and managing director, commented on signing the exclusive IP License Agreement: “We are thrilled to announce our strategic partnership with The Healthy Chef in North America, marking a pivotal step-change for the company. This milestone signifies our first IP licensing agreement to partner with synergistic Australian brands poised for success in the U.S. marketplace. This enhanced, capital light model leverages our existing team expertise, infrastructure and distribution platforms in the U.S., enabling the business to scale rapidly without needing additional capital or significant increases in corporate costs.”
The exclusive IP Licence will enable NGS to maximise its USA infrastructure and significantly fast track the path to positive cashflow and profitability with increased scale. The Healthy Chef provides a cornerstone comprehensive branded business that is:
- Highly complementary to the existing NGS business and Healthy Heights brand portfolio
- Synergistic opportunities to scale with operational cost optimization
- Increased quality revenue expected to be above US$1 million in the first year of trading
- High margin and profit accretive
- Combined online and offline distribution network in the USA with cross-selling opportunities
- Capable of seamless transition and integration with current USA operational model
- No significant additional corporate costs to grow the business at scale
NGS will engage Cutter as a consultant to provide the Company with services such as brand ambassadorship, and product and recipe development under a consulting services deed.
Cutter said, “This strategic partnership with an industry leader in nutrition offers an unrivaled opportunity for The Healthy Chef brand to reach millions more consumers seeking health and wellness products. Both businesses share a common vision regarding the future of food, health and wellbeing. I look forward to partnering with NGS in North America to represent and grow this amazing brand.”
The Healthy Chef is a premium producer of wellness and health products under the brand The Healthy Chef with a loyal customer base in Australia and significant library of product innovation, content and intellectual property generated over 17 years.
The Healthy Chef premium range of functional food products are proudly made in Australia from the purest wholefood ingredients with science-based formulations to deliver maximum health impact, and are free from gluten, fillers and sugar without compromising on taste.
Nutritional Growth Solutions is a U.S.-based health, nutrition, and wellness company. NGS develops, produces and sells clinically tested nutritional supplement formula for children following 20 years of medical research into pediatric nutrition at Schneider Children’s Medical Centre, Israel’s largest pediatric hospital. The nutritional supplements market has experienced tremendous growth in recent years, but most attention has been focused on adult users and children under three years of age. The three to twelve-year-old consumers represent a larger market opportunity and NGS is highly differentiated from its competitors with clinically tested products and an expanding product portfolio to capture this market opportunity.
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Imperial Dade Acquires Arizona’s Excell Direct
Imperial Dade, a leading North American distributor of foodservice packaging supplies, industrial products, and janitorial supplies, has acquired Excell Direct, LLC. The transaction represents the 91st acquisition for Imperial Dade under the leadership of Robert and Jason Tillis, chairman and CEO of Imperial Dade, respectively. Financial terms of the private transaction were not disclosed.
Founded by Stewart and Crystal Leary, their tireless work ethic and customer first approach has helped Excell become a premier distributor of foodservice and janitorial products in Arizona. The company commands an exceptional reputation in the market and operates with the same hyper focus on customer service as it had when it was founded. By leveraging Imperial Dade’s market leading platform, Excell’s customers can expect the same exceptional customized service coupled with an even diversified offering of products and solutions.
“I enthusiastically welcome Stewart, Crystal and the entire Excell family to Imperial Dade. This is a perfect fit without our growing organization and we are excited for this next chapter of profitable growth,” said Robert Tillis. “Imperial Dade continues to expand its presence in Arizona, and we are looking forward to continuing together in our mission to organically grow and provide unmatched customer service across North America,” said Jason Tillis.
“On behalf of Excell Direct, we are thrilled to be part of Imperial Dade. They share the same relentless focus on delivering the best service and product offering to the customer. We look forward to the next chapter together and strengthening our vendor relationships,” said Stewart Leary, CEO & president of Excell Direct.
Founded in 1935, Imperial Dade serves more than 120,000 customers across North America. Since Chairman Robert Tillis and CEO Jason Tillis assumed their roles in 2007, the company has grown both organically and through acquisitions to become a leader in the foodservice, packaging and janitorial supplies industry. For additional information, visit www.imperialdade.com.
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Save A Lot Teams With DoorDash for Deliveries
Save A Lot, one of the largest discount grocery store chains in the United States with over 750 stores, has formed a partnership with DoorDash, the local commerce platform. With over 400 stores live on the DoorDash Marketplace, consumers can access high-quality fresh products at everyday low prices and enjoy same-day delivery in under an hour, on average. In addition, participating Save A Lot stores will support SNAP/EBT payment capabilities on DoorDash later this year for on-demand delivery of SNAP-eligible groceries.
For nearly 50 years, Save A Lot has remained true to its mission of being a hometown grocer, offering quality and value to local communities seeking significant savings on their grocery spend. This partnership brings fresh produce, quality products, and fresh-cut meat to more shoppers and provides an affordable and convenient solution for customers with a range of circumstances, such as those with limited transportation options or individuals looking to save a trip to the store during a busy day.
As prices continue to rise on groceries and household essentials, eligible consumers will have more choices to leverage their SNAP/EBT benefits when ordering online groceries from participating Save A Lot stores later this year. Since launching support for SNAP/EBT payments in 2023, over 1.1 million consumers have added their SNAP/EBT cards to DoorDash.
As consumers’ favorite local commerce platform, DoorDash provides access to everything in their neighborhoods, including groceries, retail, flowers, food, and more, with over 500,000 local merchants on the DoorDash Marketplace. The addition of Save A Lot reinforces DoorDash’s commitment to providing affordable selections for consumers and empowering grocers with technology to reach both new and loyal customers.
To celebrate the new partnership, starting July 26 through September 30, new consumers to Save A Lot can enjoy 30% off all eligible orders of $50 or more (up to $20), at all participating Save A Lot locations using promo code SAL30. To offer even more savings to consumers, participating Save A Lot stores are also available on DashPass, DoorDash’s membership program that offers $0 delivery fees and reduced service fees from thousands of restaurants, grocery, and convenience stores nationwide.
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