Cheerios Brings Back Heart-Shaped, Heart-Healthy Os
America’s No. 1 cereal brand is bringing back its happy heart shapes for the third year in limited-edition boxes of heart-healthy Honey Nut Cheerios and yellow-box original Cheerios, as well as its Apple Cinnamon, Chocolate and new Strawberry Banana flavors.
In honor of American Heart Month, “Coaches” Buzz Bee and actor and rapper Ice-T are transforming heart-healthy eating and exercising from a dreaded activity to a moment of joy.
Buzz Bee and Ice-T have teamed up to lend their positive coaching style to the new Cheerios “Pour Your Heart Into It” workout series, which encourages Americans to start to get their bodies moving and hearts thumping alongside a bowl of Cheerios.
“This stuff doesn’t have to be hard,” said Ice-T. “It can be as simple as a bowl of Cheerios and a walk around the block. That’s why I wanted to join Buzz to share some different ways to start to get your heart pumping regularly, and help make diet and exercise a happy part of your day.”
Fans can join Coach Ice-T on Pandora as he narrates the four-minute walking, stretching, core strengthening and dance “Pour Your Heart Into It” workouts, which are accessible via QR code on the back of the limited-edition happy heart shape boxes.
Cheerios will also help you take your happy heart shapes on the go, by giving away cereal snack bowls from S’well as part of the brand’s American Heart Month efforts.
In addition to packaging and the workout series, fans will also be able to see Ice-T in TV, premium online video, digital and social advertising, and public relations efforts for Cheerios.
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Macklemore Endorses Recovery Drink CLEAN Cause
CLEAN Cause, the Austin-based sparkling yerba maté beverage company, announced Grammy Award-winning singer/songwriter Ben Haggerty, better known as Macklemore, as the brand’s first creative director and celebrity investor.
The partnership brings together CLEAN Cause, a beverage brand on a mission to support individuals in recovery, and Macklemore, who has long been an advocate for the power of recovery and candid about his struggles with substance abuse. CLEAN Cause, which ranks number two in the yerba maté category, donates half of its net profits (or 5 percent net revenues, whichever is greater) to funding sober living scholarships.
As creative director and investor, Haggerty will bring an inspired vision to the Brand’s mission along with providing artistic direction on a new limited edition CLEAN Cause can, digital editorial content, and music & creative direction for the Brand. Over the next year, Macklemore and CLEAN Cause will execute numerous campaigns including a Scan the Can initiative, where exclusive content will be available to consumers via a QR code on the product and POS.
“I chose to align with and endorse a vrand that is at the forefront of creating awareness for addiction and actively supporting the recovery community,” said Haggerty. “As creative director and a new investor of the already impactful brand, I am excited to combine my creative passions with a great product in an effort to save lives. Together, our goal is to inspire and educate individuals on addiction and support those who are in recovery.”
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Watch “CLEAN Cause: Drink to This.” Presented by Macklemore
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Thomas Tew Craft Rum to Rock Boston Calling Festival
Newport, Rhode Island-based Newport Craft Brewing & Distilling Co. will be serving up its Thomas Tew craft rum line as an official partner of the Boston Calling Music Festival.
Thomas Tew began in 2006 and today boasts a Single Barrel Rum, Reserve Rum and a Spiced Rum. It is enjoyed at over 500 restaurants and bars including Citi Field ballpark and Walt Disney World’s EPCOT.
Thomas Tew perennially ranks in the top ten craft rums by USA Today. Newport Craft’s portfolio also includes Radiant Pig Brewing Company and Braven Brewing Company.
Boston Calling, the acclaimed three-day festival poised to make its triumphant return to Allston, MA this Memorial Day Weekend, May 27 – 29, recently announced its lineup. Headlining are rock & roll icons Metallica; alternative rockers The Strokes, playing their first show in Boston since 2006; and Rock & Roll Hall of Famers Foo Fighters. These three powerful rock bands will lead a lineup of over 50 performers, including the largest collection of regional talent ever to take the stage at Boston Calling.
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The 2022 bill features a diverse mix of globally recognized music stars, including Rüfüs Du Sol, Weezer, HAIM, Run The Jewels, Glass Animals, King Gizzard & The Lizard Wizard, Avril Lavigne, Black Pumas, Modest Mouse, Goose, Cheap Trick, Oliver Tree, EARTHGANG, Orville Peck, The Struts and many more.
As an official partner, Thomas Tew will offer freshly made cocktails and canned cocktails in all Boston Calling VIP and Platinum areas. With thousands of fans expected at this year’s festival, Thomas Tew is eager to formally introduce its products to festivalgoers, including a ready-to-drink cocktail that will make its debut at Boston Calling.
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